Jo Detavernier, SCMP, APR’s Post

💡 The Power of Thought Leadership 💡 In today's fast-paced, ever-evolving world, thought leadership is more crucial than ever. Being a thought leader means more than just being knowledgeable in your field; it means shaping the future of your industry through innovative ideas and insights. 🧐 Why Thought Leadership Matters: ✨ Inspiration: Thought leaders inspire others by sharing visionary perspectives and fresh ideas that challenge the status quo. ✨ Credibility: Establishing yourself as a thought leader builds trust and credibility, positioning you as an authority in your field. ✨ Influence: Thought leaders drive change by influencing opinions, setting trends, and leading conversations that matter. ✨ Networking: Thought leadership opens doors to new opportunities, collaborations, and connections with other industry leaders. 🔅 How to Become a Thought Leader: 1. Continuous Learning: Stay updated with the latest trends and advancements in your field. 2. Share Insights: Regularly publish articles, blogs, and social media posts sharing your unique perspectives and expertise. 3. Engage with Community: Participate in industry events, webinars, and discussions to exchange ideas and build your network. 4. Mentorship: Guide and mentor others, helping them grow while solidifying your own leadership role. Embrace thought leadership as a journey of continuous growth and contribution. Let's shape the future together! 🌟 #ThoughtLeadership #Innovation #Inspiration #Leadership #Credibility #Influence #Networking #ContinuousLearning #IndustryTrends

Looking to elevate your B2B communications game? Check out the article below by my fantastic colleague, Nicholas Turney. The article does an amazing job capturing the key insights from the latest joint Edelman/LinkedIn Thought Leadership study (a must read!). A couple of key takeaways: - Three-quarters of decision-makers (73%) and C-suite leaders (74%) told us they find an organization’s thought-leadership content a more trustworthy basis for assessing its capabilities and competencies than traditional marketing materials and product sheets.  - Over half (54%) of decision-makers report that consistent production of thought-leadership content has prompted them to research a company’s offerings or capabilities further. #b2bmarketing #b2bsales #b2bleadgeneration #thoughtleadership #reputation

75% of decision-makers trust thought leadership over traditional marketing. Why? Because it’s not about selling—it’s about showing up with real value. When was the last time you trusted a cold pitch more than a well-thought-out insight from someone you follow? Probably never. 👉 Why Thought Leadership Works? Sharing valuable insights builds trust. You’re not just another business—you’re the expert. Regular LinkedIn activity can increase engagement by 30%. That’s not fluff; that’s visibility translating into conversations. But, How to Stand Out? -> 𝐎𝐰𝐧 𝐲𝐨𝐮𝐫 𝐧𝐢𝐜𝐡𝐞.  What’s the one problem you solve better than anyone else? Talk about it. -> 𝐒𝐡𝐚𝐫𝐞 𝐢𝐝𝐞𝐚𝐬 𝐭𝐡𝐚𝐭 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐭𝐡𝐞 𝐧𝐨𝐫𝐦.  People notice when you’re bold and real. -> 𝐒𝐭𝐚𝐲 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭.  It’s not a sprint; it’s a marathon of showing up and engaging. Thought leadership is your ticket to trust, loyalty, and, let’s be real—better business results. It’s not about being everywhere; it’s about being unmissable. Ready to take that step? Start by sharing one game-changing insight today. Your audience (and future clients) are waiting. #linkedin #thoughtleadership #b2b #marketing #csuites

Thought leadership does more than just increase brand awareness. Done well, it makes buyers reexamine their assumptions. Check out the 2024 B2B Thought Leadership Impact Report from Edelman and LinkedIn to see how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives. #thoughtleadership #brandawareness #B2Bmarketing #B2Bsales

Powerful report. Execs read TL an hour a week and it opens minds, draws new player into RFPs, and impacts sales and pricing. Amd there are other key benefits. Sage Growth Partners

LinkedIn Manufacturing Inspire: Thought Leadership    Are you working with or planing to pitch new manufacturing clients? We are seeing more and more Manufacturing brands growing on LinkedIn and we’d love to spend some time deep diving into best practices and insights specific for the vertical. Time and Date:  Tuesday 18 June, 10:00-11:00 CEST In our first webinar my colleagues Rada Moneva and Sandra König will be focussing on the importance of Thought Leadership and how you can ignite conversations and inspire actions with your audiences. It is one of the most relevant, popular and interesting topics these days within B2B Marketing, Communications and Employer Branding.  What we will cover during the webinar: 🔧 Why Thought Leadership is critical to manufacturing business, brand & performance 🔧 How you can leverage Thought Leadership on LinkedIn 🔧 Get inspired by others! Register here: https://lnkd.in/d_xm-3DV Our next two sessions will be in September and focussing on Manufacturing Content Best Practices and ensuring you’re successfully Measuring your Activity. Stay tuned for the invites! #Manufacturing #B2B #ThoughtLeadership

When you hear “thought leadership” what comes to mind? I usually think of “expert,” “displaying knowledge” or “outlining the steps you took to reach success.” After reading LinkedIn and Edelman’s 6th Annual B2B Thought Leadership Impact Report I now have a few more answers to that question. ` 1. Great thought leadership should prompt the intended audience to rethink their challenges and the solutions to resolve them. 2. Thought leadership is both a customer acquisition and retention strategy. 3. Thought leadership provides a unique opportunity to consistently share actionable and credible insights to build trust with customers. Read the full report here: https://edl.mn/4bJhRnU #b2bmarketing #thoughtleadership

Thought leadership is a big item on the 2025 agenda for many teams... but most of it is going to vanish into the void - or have little to no impact. So how do you build a personal brand and leverage it to drive the bottom-line? We're getting Justin Rowe to show us HOW... His brand has helped him turn Impactable into one of the largest LinkedIn Ads agencies globally. That's why we're so excited to have him as a feature on our panel in our first virtual conference - B2B Full Circle --- In this candid panel discussion, we'll dive into where the cookie crumbles for thought leadership - and more importantly, what we can learn from that. We'll discuss: + Common reasons why thought leadership fails to 'lead' + Finding the right channels where your audience actually hangs out + Smart ways to blend organic and paid thought leadership promotions (without breaking the bank) + How to measure if people are really 'listening' + The role personal branding plays in amplifying your message Go save your spot for Justin Rowe's session now [link in comments]. ---------- Full Circle | Nov 20-21, 2024 9AM EST onwards | Online Full Circle is The B2B Playbook's first virtual event hosted in collaboration with Pallavi Dhody at Draftt #b2b #b2bmarketing #demadngen #thoughtleadership  

LinkedIn, in partnership with Edelman, launched our sixth annual B2B Thought Leadership Impact Report to reveal the transformative power of thought leadership, especially in today's competitive B2B landscape, where economic uncertainty continues to prolong sales cycles.       Read more in our latest study and learn how high-quality thought leadership doesn’t just increase brand awareness but can drive demand for your business and fortify your position against competitors. https://edl.mn/4bJhRnU    #b2bmarketing #thoughtleadership 

Trends, communications, and every number in a business decision is driven by the human aspect. Throughout the last decade, businesses have understood this, especially B2B companies. Unsurprisingly, 73% of decision-makers find thought leadership content more trustworthy than other marketing materials. (Source: 2024 LinkedIn and Edelman B2B Thought Leadership Impact Report) Leadership content has become anecdotal and brand voices have become more connected. People trust people, and that’s why we’re seeing B2B companies on LinkedIn humanising their brands by amplifying executive and employee voices on the platform. I see the same trend echoed in the custom content partnerships exclusively created by Bloomberg Media Studios across the nine Bloomberg Media platforms. So even if operations become AI-driven, marketing will ensure that businesses always continue to be human. #business #brandvoice #marketing #humanizeyourmarketing #JustSaying