Joanne Persico’s Post

You need new customers coming in to grow and expand your customer base, right? Customer acquisition, increasing brand awareness and a good marketing strategy alongside strong marketing campaigns are essential for any business. 

Account Planning and Behavioural Targeting are ESSENTIAL for customer outreach. Why? 💡 Account Planning lays the groundwork, offering a deep dive into the prospect's world. It's about understanding their goals, the challenges they face, and the people involved in decision making. This strategy transforms generic communications into messages that resonate, ensuring each outreach is tailored to align with the recipient's objectives and challenges. 🧠 While Account Planning sets the stage, Behavioural Targeting brings agility and precision. By analysing online behaviour - what users click on, search for, and engage with - marketers can craft messages that speak to the user's current interests and needs. Essential tools in this realm include: - **Cookies and Tracking Pixels** - **Ad Platforms (Google, Facebook)** - **Remarketing Tools (AdRoll, Google Ads)** - **Predictive Analytics (Salesforce Einstein, IBM Watson)** - **Email Marketing Software (Mailchimp, Constant Contact)** 🤝 The Synergy: When Account Planning's strategic depth meets Behavioral Targeting's dynamic insights, customer outreach TRANSFORMS. This combination ensures messages are not just relevant but also timely, providing a personalized marketing experience that resonates deeply with the target audience. Conclusion: 🗣 The fusion of Account Planning and Behavioral Targeting marks a new era of marketing, where every message feels like a conversation tailored to the individual. 🔏 As powerful as these strategies are, they come with the responsibility of respecting user privacy and adhering to regulations like GDPR and CCPA. Personalization must be balanced with privacy, ensuring that while we speak directly to our audience's needs, we also safeguard their data. #accountbasedmarketing #abm #accountbasedadvertising #salesstrategy #marketingstrategy #digitalsales #digitalmarketing #salestools #aiinbusiness #aiinsales #aiinnovation #customeroutreach

Automation is NOT a passing trend: - Email campaigns - Social media posts - Customer segmentation - Data analysis - Ad targeting - Lead scoring - Content personalization - Performance tracking - Chatbots for customer service - Predictive analytics These are just the basics. Marketing strategies need more than just automated tasks. They need innovation. And relying solely on these basic automations can hurt your growth. Use them, of course, but make sure you're pushing the boundaries. Successful marketing today demands: - Real-time customer insights - Hyper-personalized experiences - Seamless multi-channel integration - Proactive engagement - Dynamic content creation Marketers have infinite tools. So make sure your strategy shows you're ahead of the curve. Or else your competitors will leave you behind.

'The Role of Automation in Personalized Marketing" 1. Segmentation and Targeting: Automation tools can segment audiences based on various criteria like demographics, browsing behavior, purchase history, and engagement levels. This segmentation enables marketers to tailor their messaging and offers to specific groups, enhancing the relevance and effectiveness of their campaigns. 2. Dynamic Content Personalization: Automation allows for dynamic content personalization, where website content, emails, or ads change based on the user’s profile or interaction history. For instance, showing specific product recommendations on a website based on the user’s past browsing or purchase history. 3. Behavioral Triggers and Real-time Responses: Automated systems can track user behavior and trigger specific marketing actions. For example, sending a personalized email immediately after a customer abandons a shopping cart or browses a product page, enhancing chances of conversion. 4. Efficient Lead Nurturing: Through automation, the process of lead nurturing becomes more efficient. Automated email campaigns can deliver timely and relevant content to leads at different stages of the buying process, moving them closer to a purchase decision. 5. Personalized Customer Journeys: Automation enables the creation of personalized customer journeys. By analyzing past interactions, marketers can design customized pathways that guide prospects through a tailored marketing funnel, from awareness to purchase. 6. Scalability: One of the biggest advantages of automation is its scalability. Personalizing marketing for a large customer base manually is impractical, but automation makes it feasible to deliver personalized experiences to thousands or millions of individuals. 7. Data-Driven Insights: Automation tools collect and analyze vast amounts of customer data, providing insights that can be used to refine marketing strategies. This data-driven approach ensures that personalization is based on actual user behavior and preferences. #DigitalMarketing #GoogleAdsExpert #FacebookAdvertising #MarketingStrategy #SEO #ContentMarketing #SocialMediaMarketing #OnlineAdvertising #EmailMarketing #DigitalTrends

I am guilty of listening to that voice saying: ‘It’s too complex.’ ‘It won’t make a difference.’ ‘Your efforts aren’t going to scale.’ Not the voice of my manager during the quarterly review. But that nagging inner whisper, trying to make me ignore key tactics in business. 🔎 It's about underutilized customer segmentation and retargeting. Here’s how I’ve reframed and mastered it over time (and how you can too) ↙↙↙ 1. Focus on precision targeting. ☑ View every customer segment as a unique opportunity. ☑ Recognize that ‘one-size-fits-all’ marketing is inefficient. ☑ Optimize your campaigns to target specific segments effectively. 2. Utilize data-driven insights. ☑ You have data from thousands of interactions, use it to infer preferences and behaviors. ☑ Analyze purchasing patterns and tailor your marketing strategies to meet the nuanced needs of each segment. ☑ Employ advanced analytics tools to sift through large datasets and extract actionable insights. 3. Employ strategic retargeting. ☑ If general retargeting doesn’t convert, use diversified retargeting strategies as a precision tool. ☑ Set up retargeting campaigns (in addition to your automations) to remind customers of the products they viewed but did not purchase. ☑ Use advanced data to offer personalized discounts, converting at the lowest, effective discount threshold with custom-tailored deals that are hard to ignore. 🙁 The challenge to effectively engage, target, and retarget never ends. 😎 Reframing the ‘too complex’ argument into an opportunity to achieve better customer engagement with the power of precision marketing turns the tables.

🎯 𝗖𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗖𝗼𝗱𝗲: 𝗛𝗼𝘄 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗕𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲 𝗥𝗲𝗱𝘂𝗰𝗶𝗻𝗴 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗖𝗼𝘀𝘁𝘀 𝗯𝘆 𝟯𝟬% 𝘄𝗶𝘁𝗵 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 In the fast-paced e-commerce world, reducing customer acquisition costs isn't a guessing game—it's an exercise in advanced data analytics. Leading brands are cutting costs by 30% using sophisticated audience segmentation and predictive analytics. Here's the playbook: 💡 Deep Dive Example: Instead of bombarding everyone with ads, e-commerce brands are leveraging AI-driven audience insights. By analyzing Customer Lifetime Value (CLV), purchase frequency, and category-specific behaviours, they fine-tune their targeting. For example, customers who frequently buy in the skincare category but haven’t shopped in the last 30 days become prime targets. Step 1: Predictive Modeling: Brands are building predictive models using tools like Google Analytics 4 and RFM segmentation to predict which customer segments are most likely to buy again. By inputting first-party data, they can predict the next high-value action a customer might take, focusing marketing spend where it’s most effective. Step 2: Dynamic Retargeting: Instead of using broad-based retargeting, leading brands are employing dynamic retargeting with tools like Google Ads Dynamic Remarketing. This allows them to serve hyper-relevant product ads to users based on their previous interactions with the brand. ⚙️ Technical Tip: Use lookalike audiences and dynamic ad creatives in tools like Facebook Ads Manager to target users who exhibit behaviour similar to your high-value customers. Combine this with Smart Bidding to optimize for cost-per-action (CPA) and lower your overall acquisition cost. 🔧 Takeaway: Predictive analytics and dynamic retargeting aren’t buzzwords—they’re powerful tools. If you're still relying on demographic targeting alone, you’re leaving money on the table. Question: What predictive models are you using to reduce your acquisition costs?

Benefits of using AI in email marketing Personalization. AI algorithms can analyze data on customers’ past interactions with your brand to create more personalized email campaigns. This can increase engagement and drive more conversions. Increased Efficiency. AI can automate tasks such as list segmentation, content creation, and sending schedules, allowing marketers to focus on more high-value tasks. Improved Targeting. AI can analyze customer data to identify trends and patterns in behavior, allowing marketers to better target their campaigns and deliver more relevant content. Better Timing. AI can analyze data on the best times to send emails to different segments of your audience, increasing the likelihood of engagement and conversions. Enhanced Testing. AI can perform A/B testing at a larger scale and more quickly than humans, providing insights into what works and what doesn’t work in your email campaigns. Overall, using AI in email marketing can lead to more effective campaigns, higher engagement rates, and increased revenue for businesses. #AIinEmailMarketing #Personalization #Efficiency #Targeting #TimingOptimization #Testing #DataAnalysis #EngagementBoost 

Transforming Data into Success: How Mobexpert Boosted ROAS by 69% I'm thrilled to share the success story of Mobexpert, Romania's largest furniture retailer, who partnered with Omniconvert and Mavericks to achieve remarkable outcomes. About Mobexpert: With 26 physical stores and a thriving online presence, Mobexpert is a top player in Romania’s €2 billion furniture retail industry. Their commitment to innovation and adapting to customer needs has always been at the core of their strategy. The Challenge: Mobexpert aimed to translate the rich in-store experience to the online environment while enhancing Customer Lifetime Value (CLV). Mavericks, their performance marketing agency, was tasked with creating targeted ads that would resonate with different customer segments. The Solution: By leveraging Omniconvert’s REVEAL Dynamic Audience Builder, Mavericks utilized data-driven RFM segmentation to create high-performing Facebook campaigns. These campaigns focused on targeting the most valuable customer segments, leading to a significant uplift in ROAS—69% higher than Facebook’s default targeting! The Results: 85% increase in CTR 69% boost in conversion rate 244% increase in revenue per visitor This exercise highlights the power of using first-party data and advanced RFM segmentation to drive real results. Mobexpert’s strategy continues to evolve, and this partnership is a testament to the impact of targeted, data-driven marketing. Curious about how Omniconvert’s Dynamic Audience Builder can elevate your campaigns? Let’s chat!

Explore the shift away from traditional segmentation to algorithm-driven targeting in B2B marketing. Targeting strategies need to be...

𝟴 𝗤𝘂𝗶𝗰𝗸 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗧𝗶𝗽𝘀. Some basic, some advanced, all valuable ⬇️ • 𝗦𝗲𝗴𝗺𝗲𝗻𝘁 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Split your audience based on behaviors like page visits, previous purchases etc. for more effective messaging. • 𝗝𝗼𝘂𝗿𝗻𝗲𝘆𝘀 > 𝗕𝗹𝗮𝘀𝘁𝘀: Create a series of ads that guide your potential customers through your UVP' & USP's and towards making a booking. • 𝗖𝗮𝗽 𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆 (𝙥𝙡𝙚𝙖𝙨𝙚.. 😅): Put a limit on how often the same person sees your ad, to keep things from getting annoying and to control spend. • 𝗨𝘀𝗲 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗔𝗱𝘀: If an option, dynamic retargeting is great to show ads based on the product/service they viewed on your site. • 𝗘𝘅𝗰𝗹𝘂𝗱𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝗲𝗱 / 𝗜𝗿𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘂𝘀𝗲𝗿𝘀: Make sure you’re not targeting already converted people and consider excluding visitors to fx. career-pages. • 𝗢𝗳𝗳𝗲𝗿 𝗜𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲𝘀: Sometimes a little nudge like a discount or free shipping is all someone needs to go from "maybe" to "yes!" • 𝗖𝗿𝗼𝘀𝘀-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: (𝙬𝙖𝙩𝙘𝙝 𝙮𝙤𝙪𝙧 𝘾𝘼𝘾) Use multiple channels and interweave their retargeting - SoMe,  search engines, other websites etc. • 𝗜𝗻𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗖𝗥𝗠 𝗗𝗮𝘁𝗮 𝗶𝗳 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲: While it requires a decent amount of data, if you can integrate CRM data with your retargeting campaigns you unlock "the next level". You can use this data to create highly personalized ads based on interactions, purchase history, and preferences. It’s a great way to make your ads feel more personal and boost customer loyalty.