Joanne Gore Communications’ Post

A thoughtful article on a critical Flexo market. Thanks Rotolabel for sharing these insights!

At Rotolabel, we understand that 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝗯𝗲𝗹 𝗶𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗮 𝘁𝗮𝗴 —it's a powerful marketing tool that directly impacts your brand's value.  In other words, 𝗮 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗹𝗮𝗯𝗲𝗹 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗶𝗻 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁.  Here's how: 𝟭. 𝗙𝗶𝗿𝘀𝘁 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 😍Did you know that 72% of consumers say packaging design influences their purchasing decisions? (@Ipsos) The quality of your label printing is often the first interaction a customer has with your brand. Quality printing on quality substrate creates an impression of quality.  𝟮. 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 🩷Consistently high-quality labels help in building brand recognition. According to a study by @Lucidpress, consistent branding can increase revenue by up to 23%. Rotolabel’s high-quality printing ensures that your brand's colours, fonts, and images are accurately reproduced every time.  𝟯. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗦𝗮𝗳𝗲𝘁𝘆 👏Labels provide essential information about the product, such as ingredients, usage instructions, and safety warnings. A survey by @Nielsen found that 64% of consumers trust brands that clearly communicate product information. Our high-quality printing ensures that this information is legible, boosting consumer confidence in your brand. 𝟰. 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗮 𝗖𝗿𝗼𝘄𝗱𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁  🚀With so many products vying for attention, standing out on the shelf is crucial. According to @Mintel, 70% of purchase decisions are made in-store, making the quality of your label a critical factor in influencing buying behaviour. Find out how 𝗼𝘂𝗿 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗹𝗮𝗯𝗲𝗹 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗰𝗮𝗻 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲. Ask Grant [email protected] Our proudest label is trust.⭐⭐⭐⭐⭐ #Branding #Packaging #LabelSolutions #Bidvest #QualityLabels #BrandValue

Discover the art of #unboxing with insights from #Drupa! Explore essential best practices in packaging and printing to enhance customer experiences. From innovative designs to sustainable solutions, uncover methods that enhance brand impact at every touchpoint. Read more: https://ow.ly/To8M50SpSnc #PrintInnovation #PackagingFinishing

Discover how this cutting-edge printer is revolutionizing the way we deliver solutions tailored to meet the evolving needs of businesses across diverse industries. Read more in our latest blog post! #Printing #Innovation #Growth #WomanOwnedBusiness

Do you dream of a more innovative partner? 🚀 Someone who goes beyond simply producing your marketing collateral? 📈 Someone who looks for opportunities to track & optimize the results of your marketing investments? 🎓Someone who is committed to continual education, not only in their craft, but in your target market as well? 💡Someone who is stragetically investing in technology aimed at providing a better experience for you? Look no further! At LCS, we don’t just put ink on paper . . . We position ourselves to create solutions that make our client’s goals & dreams a reality! Are you ready to level up and make the most out of your marketing investments? Reach out to me today & experience the difference of having an innovative print partner on your team! #marketinginnovation #omnichannel #creativity

Synergy of printed and digital packaging  in today's marketing landscape... In today's interconnected marketing world, physical packaging is a crucial communication bridge linking #brands, products, and consumers. Yet, it's just one element in the intricate consumer journey puzzle. To be effective, it needs to seamlessly integrate with various digital touchpoints and the digital point of sale (POS). This means that: Printed #packaging is no longer a standalone player; it's increasingly vital in complementing digital interactions. This integration poses unique challenges and opportunities for brand owners and marketers. And the key questions are: How do they effectively manage multiple channels?   What are the advantages of a cohesive strategy where printed and digital packaging work in tandem? Join Linked2Brands at Drupa tpp for an insightful discussion on these and other relevant topics. Save the date: drupa – no. 1 for printing technologies tpp, Düsseldorf, 28 May - 7 June 2024. See you there! Or contact Stefan Hilss in advance for a meeting on site. #digitaltransformation #consumer #packaging #linked2brands

📣✨ Enhance your brand's appeal with personalized packaging options! 🎁✨ In today's dynamic market, there's an ever-increasing demand for customized packaging solutions to elevate brand value. The Packaging & Printing industry is at the forefront, revolutionizing the way businesses connect with their customers. By embracing tailor-made packaging, companies can effectively differentiate themselves and leave a lasting impression on consumers. 🌟📦 Whether it's unique prints, captivating colors, or innovative materials, personalized packaging helps amplify the brand's identity and connect on a deeper level with the target audience. This trend not only creates a memorable unboxing experience, but also contributes to customer loyalty and advocacy. 🤝✨ As brand ambassadors, we understand the significance of leaving a lasting impact. That's why we continuously strive to offer cutting-edge packaging solutions that align with your brand's core values. Join us in embracing the future of packaging and printing! 🌍🔖 Our team of experts is dedicated to helping your brand stand out by providing tailored options that ensure your products are adorned with a touch of excellence. Let's craft packaging that enhances your brand's unique story and captivates consumers in this increasingly personalized era. #PackagingandPrinting #CustomizationMatters 🌐 Learn more about how personalized packaging can elevate your brand value: [insert link] #BrandEnhancement #TailoredPackaging #CustomerExperience

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Print isn't dead. It's evolving. In the digital age, where screens dominate our lives, the tactile sensation of print offers a unique, sensory-rich experience that digital simply can't match. Yet, many believe print in marketing is a relic of the past. They couldn't be more wrong. The evolution of print in marketing is a testament to its resilience and adaptability. From personalised direct mail to innovative print technologies that integrate with digital campaigns through QR codes and augmented reality, print is finding new ways to captivate and engage audiences. But here's the twist: sustainability is becoming the heart of print's renaissance. Eco-friendly inks, recycled materials, and efficient printing technologies are not just buzzwords but essential elements of modern print marketing. Brands that embrace these practices are not only seen as pioneers but are also aligning with the growing consumer demand for environmentally responsible products. Print in marketing is not about choosing between digital and traditional. It's about creating a multi-channel strategy that leverages the best of both worlds. It's about storytelling, creating tangible connections, and leaving a lasting impression. #MarketingStrategy #Print

Our firm’s B2B branding services focus on printing, packaging, and design tailored to our clients' unique needs, ensuring effective brand recognition and brand identity and high-quality products that ensured stability even during product stress. What We Offer: Packaging Expertise: From concept to creation, we provide packaging solutions that embody your brand's essence, ensuring functionality, aesthetics, and sustainability.    Design Mastery: Our creative team brings your vision to life, delivering innovative designs that reflect your brand’s identity and engage your target audience.    Printing Excellence: Using our printing techniques, we ensure superior print quality for all your materials, which in-turn creates both brand perception and product appeal. Explore our service offerings and see how our B2B branding solutions can drive visibility, elevate your brand, and ensure long-term success. #branding #corporatecommunication