Joanna Newark’s Post

PR Trick: Crafting a perfect pitch. PR Treat: Seeing it published! 🎃 This Halloween, let’s add some magic to our media strategies! From scary good headlines to spellbinding storytelling, we’ve got the tricks to make your brand’s story a treat. 🍬 #PRTricksAndTreats #HalloweenPR #Boo-tifulPitches #MediaMagic #HappyHalloween

Today's perfectly scripted Ad isn't just one of the best alcohol adverts ever, it's likely one of the greatest adverts ever made... full stop. A poetic, metaphysical, mythological, and philosophical Ad with a simple core message... 'here's to waiting'. It's hard to believe that this advert is now 25 years old and it's still held up as one of the greatest commercials ever. Hats off to Jonathan Glazer and the creatives at Abbott Mead Vickers BBDO (London). Yesterday Amy Houston posted some work for Brew Dog that was a departure from its usual creative approach. No core idea, no insight, just more 'blandvertising' chucked out to fuel the opinion that all we do is tomorrow's chip paper. But this ad proves that when you push, search for insights, craft, and collaborate, you create something that defines the cultural landcape. You create something that people talk about in conversations at the pub, or at dinner parties, or when hanging out with friends. You create something that 25 years later people still marvel at. And for those of us from the rave generation who were approaching our mid 20s and adored the album Leftism, it gave us our first taste of new music from Leftfield for nearly 5 years. And that's just one of the many reasons to watch this advert over, and over, and over again. From the first stare to the missing teeth smile at the end. And of course... horses! Lots of horses! #advertising #marketing #copywriting #tvad #tvadvert

Your audience get pissed at these; ❌Overly Long Commercials: Viewers tend to lose interest in commercials that drag on. Attention spans are limited, and lengthy ads may lead to disengagement. ❌ Excessive Repetition: Repeatedly showing the same content can be irritating, causing viewers to tune out. ❌ Poor Video and Audio Quality: Low-quality production can detract from the overall viewing experience. Crisp visuals and clear audio contribute to a more professional and engaging commercial. ❌ Ambiguous/Complex Confusing Messages: Commercials that are too intricate or unclear in their messaging may fail to convey the intended information. Simple, concise messages are generally more effective. ❌ Too Focused on Selling: Viewers often prefer commercials that provide value or entertainment rather than being solely focused on selling a product. Note: Create a balance between promotion and engaging content is crucial. #thepartumagency #digitalmarketingagency #sociamediamarketingagency #digitalmarketers #videocommercials #digitalmarketing

Learn from Tom Shapiro - Stratabeat about Roadmap for Content Strategy: What to Do and What to Avoid at the #SME2024! #contentstrategy #marketing2024 #onlineevent https://lnkd.in/ewYjUxsM

Don't just tell your story; let us share it in a way that captivates and inspires. Our PR experts are here to elevate your brand's narrative. Trust us for storytelling excellence! 📖🎤 #SocialAgencyStorytellers

Video ads keep viewers hooked, leading to a higher chance of brand recall than other formats 📺 This highlights the power of storytelling through video! 💪 Equinox can help you repurpose TV commercials for digital success. We can also film content specifically designed to shine on different platforms ✨ Let's chat about creating video content that grabs attention and drives results! #Equinox #StorytellingPower #VisualStorytelling #Advertising #VisualContentCreators #AdvertisingProduction #CreativeVision

This is for advertising people, if you're not in advertising keep scrolling. The case study of case study has a arrived, just in time for award season. Regardless of how ridiculous your case study is, wish you good luck and…blah blah. Credits: Chief Creative Officer: The Postman Regional Chief Creative Officer: The garbage man Creative Director: The milkman Group Creative Director: Some guy Art Director: Midjourney Copywriter: Another dude Account Director: A human Account Manager: Some young person #awards #canneslion #advertising #casestudy

How To Catch Audiences With Extraordinary Hooks https://buff.ly/3Lu8Ovm

Most businesses miss the mark with their social media videos because they forget the golden rule: it’s not about what you want to show; it’s about what your audience wants to see. 📉 At Popart Films, we craft content that speaks to your customers’ hearts and minds. Let’s transform ‘meh’ into magic. 💫 #MarketingMagic #CustomerFirst #PopartFilms #videoproduction #creativeagency

We at Spark Media had an incredible time capturing the energy at the opening and PR events for our client Bad Egg Canada, and an equally incredible time reflecting that energy in the content we produced for them! 2 more AHMAZING videos to follow. Need storytelling for your brand? We got you covered :) #contentmarketing #contentagency #brandingagency #buildingbrands #storytelling