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Social proof sells – our new shoppable widget is live

Gap 🤝 cultural relevance Ads that don't feel like ads are the most powerful. 👉 Tyla x Jungle collaboration for GAP is the perfect example of this concept done right! This isn't just any music video. It's Tyla learning Jungle’s Back on 74 choreography, proving that GAP clothes won’t rip or restrict - no matter how you move. The TikTok world ate it up - over 200m views for the choreography, 120m+ for Tyla's Water video 🤯 GAP danced its way into cultural relevance, reminding us of their iconic 90s/00s TV ads. It’s a clever nod to the past while targeting both older and younger demographic. Gap's comeback as the IT brand? You betcha! 🕺 With almost 1M views in 24 hours across TikTok, GAP's strategy is a lesson in smart marketing: don't force virality, align with it and add value. Could this be the biggest collaboration of the year?! (and it’s only March) 👀

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