Beyond Meat is shifting gears with a strategic move in the plant-based sector. Breaking away from its traditional faux meat products, the company has launched "Sun Sausage," a new plant-based protein that focuses purely on nutritional value rather than mimicking meat. 🌱🔄 This pivot reflects a broader strategy to meet diverse consumer needs, focusing on health and sustainability without directly substituting meat. #PlantBasedInnovation #BeyondMeat #FoodIndustryTrends #FoodTrends https://lnkd.in/g6KTC967
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Beyond Meat is shifting gears with a strategic move in the plant-based sector. Breaking away from its traditional faux meat products, the company has launched "Sun Sausage," a new plant-based protein that focuses purely on nutritional value rather than mimicking meat. 🌱 🔄 This pivot reflects a broader strategy to meet diverse consumer needs, focusing on health and sustainability without directly substituting meat. #PlantBasedInnovation #BeyondMeat #FoodIndustryTrends #HealthFocused https://lnkd.in/dyWJ72Er
Beyond Meat launches ‘first of its kind’ protein to appeal to health-conscious consumers
fooddive.com
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🌱🔄 The link between plant-based foods and ultra-processed formulations has sparked debate, but recent insights suggest a positive shift is possible. As the plant-based sector grows, there's a concerted push to move away from highly processed options toward cleaner, more whole-food-based alternatives. This evolution reflects consumer demand for healthier plant-based products that don't sacrifice nutritional value for convenience. https://lnkd.in/ej4_8QQg #PlantBased #FoodInnovation #FoodTrends #UPF
Can plant-based overcome UPF links to avoid future trust issues?
foodnavigator.com
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🌱 As you will read in the bumper Q4 2024 edition of Protein Production Technology International Jim Laird, CEO of ENOUGH is steering the company towards rapid growth with its sustainable mycoprotein ingredient, Abunda. 🍄 ENOUGH's mission is to support the global protein transition by collaborating across the food industry and offering a versatile, resource-efficient alternative to traditional proteins. Produced through fermentation, Abunda uses significantly fewer resources and serves as an ideal ingredient for plant-based meat and dairy alternatives. Michael Kilkie, Head of Culinary at ENOUGH, plays a crucial role in product development, working closely with partners to create high-quality, delicious alternatives. Kilkie highlights Abunda's culinary advantages, including its neutral taste, fibrous texture, and complete protein profile. “Abunda mimics the mouthfeel of meat, making it an excellent substitute in a wide range of plant-based dishes,” he notes. With their large-scale production facility in the Netherlands, ENOUGH is positioned to scale quickly, focusing on global expansion and meeting rising consumer demand for sustainable protein options. 👉 Dive into the ENOUGH's innovation in our Innovation Insight feature in the latest edition of Protein Production Technology International: https://hubs.ly/Q02VZ5mc0 #Mycoprotein #Proteintransition #Fermentation #Scaling #Foodinnovation #Nutrition
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🌱 As you will read in the bumper Q4 2024 edition of Protein Production Technology International Jim Laird, CEO of ENOUGH is steering the company towards rapid growth with its sustainable mycoprotein ingredient, Abunda. 🍄 ENOUGH's mission is to support the global protein transition by collaborating across the food industry and offering a versatile, resource-efficient alternative to traditional proteins. Produced through fermentation, Abunda uses significantly fewer resources and serves as an ideal ingredient for plant-based meat and dairy alternatives. Michael Kilkie, Head of Culinary at ENOUGH, plays a crucial role in product development, working closely with partners to create high-quality, delicious alternatives. Kilkie highlights Abunda's culinary advantages, including its neutral taste, fibrous texture, and complete protein profile. “Abunda mimics the mouthfeel of meat, making it an excellent substitute in a wide range of plant-based dishes,” he notes. With their large-scale production facility in the Netherlands, ENOUGH is positioned to scale quickly, focusing on global expansion and meeting rising consumer demand for sustainable protein options. 👉 Dive into the ENOUGH's innovation in our Innovation Insight feature in the latest edition of Protein Production Technology International: https://hubs.ly/Q02X4h4z0 #Mycoprotein #Proteintransition #Fermentation #Scaling #Foodinnovation #Nutrition
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🔮 🍔 What’s next for plant-based? When we (DigitalFoodLab) analyse the plant-based (meat) market, it is faced with a set of 4 challenges: 1️⃣ Price & scale: It’s too expensive for consumers. Production needs to be scaled up to lower costs, but for that… you need stronger demand. The solutions presented above will help drive demand, notably in the foodservice industry. 2️⃣ Taste & texture: this is where we expect the above innovations to create some change. Current products are still massively judged as lacking in taste and texture compared to animal ones. 3️⃣ Nutrition & health claims: plant-based products increasingly appear as highly processed. The industry as a whole has not yet found solutions to counteract this. One solutions could be for plant-based products to become “better than their alternatives”, notably through the addition of better-for-you ingredients. 4️⃣ Acceptability: Here lays the biggest unresolved challenge. Plant-based meat and fish products are still lacking strong public and private endorsements. Their adoption will be hard without strong public health messages on the benefits of a more plant-based oriented diet, both from an health and an environmental point of view. However, this will not be a global movement, and will depend on the political evolutions of each region/country. As we have already slightly different starting points, we expect a growing divergence. 👉 Link to the full analysis here: https://lnkd.in/g7wwWCwK #foodtech #plantbased #food #agrifood
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Wow!! An incredible line up of Content, Companies and Speakers!! And that's just one of the sessions. View the full agenda and book tickets below 👇. Look forward to seeing you there. #futureofprotein #alternativeproteins #sustainablefood #foodinnovation
🙌 Don't miss out on these Retail & Food Service sessions at Future of Protein Production Amsterdam at RAI Amsterdam on 23 & 24 October! 🌱 🔍 Discover the secrets to navigating the alt-protein maze with Marc Coloma, CEO & Co-founder of Huera Foods. Learn how Heura Foods has become a major player in the alternative protein market by prioritizing clean, recognizable ingredients and championing environmental responsibility. Find out how they've expanded internationally and meet the increasing consumer demand for sustainable meat alternatives. 📖 Dive into the world of alternative proteins with Anna Handschuh Founder and Managing Director of Future Affairs Consulting. Explore the historical parallels of disruptive industries and discover resilience strategies for the alternative protein sector. Uncover the narrative surrounding 'synthetic food' and equip yourself with an 'Industry Survival Guide' to navigate consumer perceptions and push the boundaries of innovation. 🥦 Understand the challenges and strategies for optimising plant-based foods with Lily Nur Sulaiman, Senior Research Scientist at THIS™ Learn how THIS is enhancing the nutritional value of plant-based products to make them more supermarket-friendly for consumers. Discover how combining different plant protein sources, processing techniques, and fortification with essential vitamins and minerals can pave the way for a future of sustainable and healthy dietary choices. 🗣️ Don't miss the panel discussion on food-service and retail strategies for affordable alternative proteins with Martine van Haperen (ProVeg International), Ram Huigen (The Vegetarian Butcher), Debbie Rooms (Compass Group), Daniel Polte (BURGER KING Deutschland GmbH), and Chantal Goenee (Lidl Nederland). This expert panel will tackle the affordability hurdle in the burgeoning alternative protein market and aims to identify solutions for bridging the price gap and making alternative proteins a mainstream, affordable option for all consumers Is the price right? Join the conversation and gain valuable insights to grow your alternative protein business. 📆 Check out the full preliminary agenda for Future of Protein Production Amsterdam 2024 now: https://hubs.ly/Q02GVy9R0 🎫 Secure your pass at the Early Bird rate now and save more than €300: https://hubs.ly/Q02GVx9H0 #futureofprotein #alternativeproteins #sustainablefood #foodinnovation
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What #drives the robust growth of the global organic cheese market? It's the growing demand for sustainable, healthy products. As #consumers prioritize #health and nutritional benefits, the appeal of organic cheese rises. Key players invest in R&D and promotion, meeting global demand for quality and sustainability. Explore for More Info: https://lnkd.in/dRTwbD2T Key Market Players: Danone The Kroger. Ornua Arla Foods Hormel Foods Organic Valley Eden Valley Creamery #AMR #OrganicCheeseGrowth #SustainableProducts #HealthyChoices #NutritionalBenefits #GlobalDemand #PromotionStrategies
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🇮🇱🥛 FoodTech 500 alum earns approval for its precision-fermented milk proteins to market. Imagindairy, an Israeli food tech company, has gained approval from Ministry of Health Israel to market its animal-free milk proteins locally. Made using precision fermentation, these proteins mimic traditional dairy in taste and nutrition while being cholesterol-free, lactose-free, and eco-friendly. The products can be used in milk, cheese, yogurt, and ice cream. This approval follows FDA clearance in the US, marking a significant step for Imagindairy in offering cost-competitive, animal-free dairy alternatives. CEO Eyal Afergan, Ph.D highlighted the company’s commitment to sustainable food solutions and scaling production using its AI-driven technology. More information in the full Food Ingredients First article: https://lnkd.in/eF85SJvi #ForwardFooding #FoodTech500 #altprotein #precisionfermentation #animalfree #foodtech #innovation
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Interested in #protein innovation? 🧑🍳 Yusto®, developed as part of the CBE JU-funded SylPlant project, is a high-quality, protein-rich ingredient produced through yeast fermentation of sugars derived from wood by-products. This innovative ingredient offers a safe, nutritious, and #sustainable alternative to traditional protein sources. The product has a wide range of applications, including cheese and meat analogues, lifestyle products, specialised nutrition for older adults, and innovative culinary recipes. Link in the comments👇
SylPlant on LinkedIn: #proteins #fermentation #bioeconomy #cbeflagship #greenindustry…
linkedin.com
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Elevate Your Brand with Our Private Label Plant-Based Proteins! 🌱 At Before the Butcher, we provide the perfect plant-based proteins tailored to fit your brand's unique needs. Whether you’re looking for patties, grounds, chunks, or more, our expertly crafted flavors and textures will represent your brand with the highest quality plant-based proteins. 😎 We’re committed to delivering the best tasting plant-based proteins, customized with your logo. Here’s what sets us apart: - Plant-Based Certified: Ensuring our products meet the highest plant-based standards. - Gluten-Free: Catering to diverse dietary needs without compromising on taste. - Non-GMO Project Verified: Offering products free from genetically modified organisms. - Vegan: Committed to providing 100% vegan options. - Taste Above All: Prioritizing flavor in every product we create. - Greater Variety: Offering a wide range of plant-based protein options to suit any menu. Partner with us to bring innovative, sustainable food solutions to your customers. Our dedication to quality and taste ensures that your brand will stand out in the growing plant-based market. Let’s collaborate to create a healthier, more sustainable future, one delicious bite at a time. Contact us today to explore our private label opportunities and see how we can help elevate your brand! ✌ #BeforeTheButcher #PrivateLabel #PlantBasedProteins #SustainableFood #CustomSolutions #BrandPartnerships #FoodIndustry #QualityIngredients #HealthyFuture #InnovativeFoodSolutions 4o
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Marketing and Innovation Manager • Strategy • Memorable Customer Experiences through Products and Marketing Touchpoints
4moI believe that the product introduction sequencing "strategy" was spot-on! -Create awareness of a new plant-based product by mimicking what was "known" by consumers (language, texture, flavor): generate trial and introduce the new product into some consumers' consideration set. -Migrate exclusive meat eaters into flexitarians. -Create a new product exploiting the product's specific benefits (and practicality), in a product that the consumer is comfortable with. Next Step: Improve further, added health "benefits", added ingredients, new shape/ format(s), various flavors and possibly textures as inclusions (if still in sausage form)? It wouldn't have worked otherwise - and the category is following the Gartner Hype Cycle... like so many new products.