CEO at Full Circle Insights | Helping Marketers Accelerate Revenue with Data-Driven Marketing Attribution in Salesforce
Is Marketing Attribution really dead? Not if done right. There's been chatter about the decline of traditional attribution methods, but it’s not attribution that’s failing—it's the outdated approaches. Many marketers rely on siloed tools and oversimplified models like last-touch or first-touch, leading to the belief that "attribution is broken."🚩 Marketing attribution thrives when: ✅ You have visibility across channels and touchpoints. ✅ It’s integrated with your CRM (like Salesforce). ✅ It’s based on trustworthy data. At Full Circle Insights, we believe attribution should focus on finding the right answers. By connecting sales and marketing data in Salesforce, teams can identify what drives revenue effectively. The real question isn’t whether attribution is dead but whether your strategies are suited for today’s buyer journey. Marketing attribution isn’t fading, it’s evolving—and when done right, it’s powerful. What do you think? Drop your thoughts below.👇
That's why building your own database of intent is the way to go- more control, visibility & customization.
Agreed! Right data, right strategy = next-level insights.💡🔥
It's absolutely not dead. So many people misuse the tool and then claim it doesn't work. If you try to use a hammer instead of a wrench, it'll look like the hammer failed. Except, that's not what hammers are for.