Jacek Materna’s Post

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CEO at Full Circle Insights | Helping Marketers Accelerate Revenue with Data-Driven Marketing Attribution in Salesforce

And that’s a wrap for #DF24 2024. One thing is clear. Marc and team are putting all of their chips on AI for the next decade. Everything Salesforce has invested in from Einstein to Data Cloud has set them up for this moment. It’s now clearer than ever on why CRM data is foundational for useful enterprise AI. #Agentforce could catalyze the largest shift in B2B I’ve seen in my career. It’s an exciting time to be part of the Salesforce ecosystem. New chapter. If you are a customer of theirs, it’s time to learn about what this means for your business. If you were a customer of theirs, I would consider a hard look at what the trade offs are of staying outside the ecosystem much longer. All of your isolated point solution SaaS products are now a liability moving forward. — What will your answer be to this shift? And to our incredible customers and partners, come join us next week as we dive deeper into FCI new product roadmap, and our perspective on what AI means for revenue #attribution. 👇👇👇

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