Let me share an interesting story about why the hydrogen industry would benefit from listening and learning more from its customers⬇️ Last week I had the pleasure to represent Enapter at the World Electrolysis Congress (#WEC) in Düsseldorf, Germany. Their OEM Networking Breakfast was a nice opportunity to engage with the ecosystem, particularly potential suppliers and technology partners, and to talk technology. However, there was one thing I found particularly interesting. Obviously, the anecdote I’m about to share shows the focus audience of the WEC event, but maybe also the reason for some of the struggles in the industry. So, when the podium discussion leader in a session on hydrogen market developments asked the room who is involved in production of hydrogen, 2/3 of those present raised their hands. When asked who present is on the offtake side and actually interested in buying green hydrogen: there was only one hand raised in the whole big room. My take-away from this is that the hydrogen industry still struggles with some specific challenges that are limiting the development of a hydrogen off-taker market. To name just a few: A strong regulatory framework, public funding, the physical infrastructure to be ready for big projects. That’s why I believe that we’re on the right track with Enapter. With our modular and scalable #AEM Electrolysers we can enable local green hydrogen production in a matter of weeks, not years. Our devices are best-in-class to quickly pilot, prove and eventually scale decentralised H2 projects. We have already delivered 3,700+ units worldwide for all kinds of applications, ranging from kW scale to the MW range. Learning from all the people involved in these many projects and gathering data from deployed systems really helps us to understand the needs of the market, further improving our devices and ultimately driving our business forward. Green hydrogen will play a key role in decarbonising energy use around the world. The market ramp-up will only succeed in co-operation between the industry and its customers. Thanks for the engaging discussions: HyCentA Research GmbH, Matteco, Honeywell UOP Training, Naco Technologies, AZUL Energy Inc., and more. If you are also looking to start your own green hydrogen project, don’t hesitate to drop me a message. #greenhydrogen #WorldElectrolysisCongress #wasserstoff World Hydrogen Leaders
Kshitij Shah
9mo
Great observations Jan-Justus Schmidt - There does seem to be a lot of resistance in terms of actually utilizing that Hydrogen especially from an efficiency (for small motors or car engines for example) as well as safety point of view. This is particularly acute when it comes to firms in a consumer facing market. Till that piece is solved industries might adopt it but the consumer market will be hard to unlock. Did you see any interesting companies focusing on that at the conference?
Ronny Mönnig
9mo
At the moment, the whole entire energy situation is based on NG, so that's why only one guy responded to your very nice question as a consumer🙋♂️
Hasnaat Ahmed 🟢
9mo
Great insights Jan-Justus, Adding to that,use of NG is still constant ( 32% according to IEA), therefore more customers, eventually more buyers
Arno A. Evers
9mo
Thanks Jan-Justus Schmidt for sharing your insights here with us. You are highlighting the major topic ahead of us. Which I put together in a few simple words two or nearly three decades ago; Go to where the market is! It's as simple as that. Thank you
Ulf Joergensen
9mo
You name it!
Global Sales & Marketing Director
9moGood afternoon Sir, would you be interested with the BGH2 tech producing 100% pure hydrogen certified zero emission by the European Authority @ a cost of only 2.12usd oer kg produced and the plant is fully autonomous and robotized. Plant range from 400kg in each 24hrs to 2000tons in each 24hrs with the same cost if production with only sea or tap water. Would be pleased to discuss a a future collaboration between our two establishment. Kind rgds Hansrodsing Bacorisen www.bluegenenergybgh2.com