One of the most commonly sought-after links from clients is from a Lad Bible publication. Publishers rely on traffic for revenue. Look at this job advert I spotted yesterday: basic SEO knowledge is a requirement. They want stories that will get traffic. So, if you want to land a link on their sites for your clients, you need to send them stories that will HELP THEM GET TRAFFIC. Don't just think about your client; think of a story that your target publications will want to cover too.