Jillian Hoefer’s Post

I'm still processing how changing a few words boosted impressions by 30% for a client. (My psych degree is helping me create standout thought leadership content) I’m convinced there are only two types of posts: - Fluffy content with no clear takeaway. - Impactful content with a single message that evoke emotions. What if I told you that most Thought Leadership content is either too vague, lacks a clear, powerful message, or falls into the pile of generic, same-advice posts? That’s why, when I craft thought leadership content for a client, I go beyond: - Industry insights - Company updates - Tips and tricks - Customer stories Instead, I focus on: - Making a real impact - Creating mic-drop moments - Evoking strong emotions - Delivering a clear, singular message Here’s how: 1. Reveal a deep insecurity or fear your audience experiences but rarely discusses. For example: "There's a link between not taking action and burnout" 2. Address one action your audience knows they need to take but haven't yet. Call them out and make them feel guilty (in a positive way) For example: “I postponed sending this email for two years because of the fear of not getting a response." 3. Share a major fear your audience might have, explain how you experienced it, and describe how you overcame it. For example: “We invested endless hours into this pitch, only to face total failure and begin again." These are just a few one-liner examples. I’ve used these strategies with my clients, and they work. Test these out for yourself! ------------------------------------------------------ If you’re looking for someone who can help you: - Establish authority - Build thought leadership - Attract leads Through LinkedIn DM me "Personal Brand" and we'll schedule a strategy call. #linkedingrowth #personalbrand #founder

65% of people say that a company's CEO has an impact on whether they buy. And yet, too many businesses keep their C-suite hidden behind a curtain. When creating your brand voice, it can't just come from the generic company social media accounts. Your audience wants to hear from the people at the top, and feel confident that their values are aligned and there is transparency over what these leaders stand for. Actionable tip - start from day one. If you have a new C-suite addition, get them in front of a content writer for 30 minutes, and publish an interview or a first-person byline about why they joined the company, their previous experience, and how they align with your brand values.

How can I be frustrated when I am an expert? (this is what you need to do and know) We all can agree that you got attracted to a creator here on LinkedIn By their post, I mean when they shared an expert or thought leadership content When I joined LinkedIn, I sent connection requests To people I loved how they dish out thought leadership content Like, their post always teaches you one new thing or the other They know their onions and how to capture the attention of people with their expert knowledge You can be an expert in your niche but you don't how to write to increase your visibility (it happens but don't beat up yourself) For you to increase your visibility and optimize your writing when sharing thought leadership or expert content, you need to; • Infuse relevant keywords in your niche (this is not talked about enough, your post will appear in search results when you do this) • Be regular and consistent with your posting (eyes roll🙄, I know you have seen enough of this already but it works so don't neglect it especially if you are just starting here newly) • When sharing thought leadership content, make it very simple so that even a novice can understand and digest the information (very important) • Share real-life stories of how a strategy worked or did not work (add humor) • Dont just repeat what others have said or written, add your new perspective about the topic (be unique, it makes you stand out) • Start conversations by asking questions and encouraging others to share their thoughts. (not everyone does this but it works for some) Ps: How do you optimize your writing on LinkedIn? Share with us in the comment section. #mystorymyvoice #socialmediamanager #21daystorytellingwithDrIsh

🌟 Minimum Words, Maximum Impact! 🌟 ~..................................^_^............................................~ In today’s fast-paced world, conciseness the is key! 🗝️ Why? Here’s how powerful words grab attention: ~. Clarity...Simple messages cut through the noise. 🥳 ~. Engagement...Shorter posts spark curiosity, inviting readers to engage! 💬 ~. Share-ability ...Easily digestible content gets shared more. 🔄 ~. Growth...Higher engagement means increased visibility and views! 🚀 ✨ Remember: Every word counts! Less is more for maximum impact. 💥 Embrace simplicity to boost your LinkedIn presence..... Minimal words can lead to massive engagement..... P.S. 💡 Keep it simple, keep it powerful! What’s your favorite short message that made a big difference? Share it...Let's see if you follow the above strategy..... 😉 #CommunicationSkills #EffectiveCommunication #LinkedInTips #ContentStrategy #BrevityIsKey #Engagement #GrowthMindset #PersonalBranding #WritingTips #MaximizeImpact Seniors & Peers: Aamina Khalid Nadeem Khan Fahad Bin Qaiser Wahab Zafar Sana Ali Sana Tariq Ramila Mirker

Your speaking season is in full swing, so it’s crucial to have your content calendar organized and ready to serve! 💪 Organizing your calendar with content ideas ahead of time, either one week or a month during a busy speaking period, will take the stress and guessing out of what, “What should I post today?”, or “Ugh! I need to post something today, but what?”. Here are six thought leader content ideas to get you started! 😉 ✅Industry Insights- Share your expertise and insights on the latest industry trends or happenings. What is going on that you want to discuss and share your thoughts on. Share an opinion or point of view, maybe you have a “solution” to it or you just want to make your audience aware of this issue. So go ahead and share it! ✅Keynote Topic- Share pieces of your ideas and wisdom from your keynote. Your keynote is a long-form piece of content that could be broken down into small takeaways that can be shared on social media. This could be tips, “how to” or advice. ✅Live Q&A Sessions- Host a Live Q & A sessions where you interview someone in your industry or answer your audience's questions to share your experiences and expertise as a Keynote Speaker. ✅Behind-the-Scenes- Share glimpses of your speaking engagements, book signings, or other events you attend either on Instagram Stories, Reels/videos or carousel image posts. ✅Personal Reflections- Share personal reflections on your journey as a keynote speaker, including your successes, challenges, and lessons learned. This type of content builds authenticity, humanizes your brand and builds trust with your audience. ✅Inspirational Quotes- Share a quote that speaks to you from an industry leader and share your thoughts on it. Or share a quote from yourself and explain the meaning behind it. Your followers are looking for inspiration, to feel seen and understood. By sharing quotes that speak to your followers, they can share the quote, helping you to be seen by a wider audience. Remember, the key to successful thought leadership content is to provide value to your followers. By sharing your insights, stories, and experiences on social media, you can establish yourself as a trusted expert in your industry. Will you be using any of these thought leader content ideas? 😃 #contentideas #contenttopic #keynotespeakers #thoughtleadercontent #socialmediacontent #socialmediamanager

After reviewing HUNDREDS of "expert" posts on LinkedIn I've noticed a pattern… …90% are saying the exact same thing, just with different words → Slightly rewording common advice → Thinking surface-level changes will work → Adding your "unique spin" to basic concepts Most are consistently creating content believing you're offering something unique. Honestly? Just because you've put your own coating on conventional wisdom It doesn't mean you're actually shifting how people think Power Buyers aren't looking for: → Reheated industry wisdom → Basic advice in prettier packaging → Slight variations on common themes They're CRAVING content that: → Fundamentally changes how they see their problem → Makes them question EVERYTHING they thought they knew → Creates a permanent shift in their perspective Real breakthrough content should: → Challenge core industry assumptions → Offer genuinely new ways of thinking → Make it impossible for people to see things the old way again If your "unique perspective" could be found in 80% of your competitors' content, it's not actually unique. Ready to stop repackaging common wisdom and start creating true perspective shifts? I’m hosting a live event next week on creating content that speaks to Power Buyers Catch it live or the replay below 👇 ✊Have you noticed the same pattern on LinkedIn too? 👀 let me know below

Most people aren’t reading every word. And that’s a good thing.   I used to write long, detailed paragraphs, thinking I was giving my audience everything they needed. I thought more detail meant more value. But the reality? No one was reading it all. I’d spend hours crafting posts, only to see little engagement. It was frustrating... Until I realized people weren’t ignoring my content. They were just skimming it. That’s when I knew I had to change my approach. Now I use bullet points to break up the text and highlight key ideas. The difference? Immediate. Engagement improved, and my message landed more effectively. Here’s why using bullet points works: 1) They catch the eye: ↳ Short, digestible points are easier to read. 2) They make your ideas stand out: ↳ Bullet points highlight the most important information. 3) They simplify complex ideas: ↳ Breaking down content makes it easier to understand. People skim—so give them the key points up front. Your message will not only stand out, but also be more memorable. What’s your best tip for keeping your audience engaged? 

Don't let your resource center become a graveyard for content. Explore our insights on revitalizing your content hub to better serve your audience and achieve your marketing goals. How will you reimagine your resource center to meet the evolving needs of your audience? #ContentMarketing #AudienceEngagement

My Friday post went Viral with 319,289 impressions & 13 reposts! Here's how I generated a viral post in >20 mins! (Steal My Scroll-Stopping Strategies) → 1-liner hook with a relatable pain point. → Rehooked with a question & a famous example. → Made the flow by guiding the way to the doorstep.  → Used Disney's example for actionable solutions. Results? → Connected emotionally with readers → Resonated with readers → More interactions Key elements:- → A well-matched video played a crucial role → Clear formatting and pointers → Skimmable content → Maintained flow till end → Ended with an intriguing bonus tip Remember: → Going viral isn't fully in your control    (LinkedIn's algorithm, lol). → But crafting a post that resonates with    your audience is. Use these strategies to nail your next post. P.S.- Have you utilized video content yet? P.P.S - If you enjoyed this post, repost it to your network and follow me for more insights. ________________________________ If we haven't met yet: I'm Christel, specialize in building Founders' & CEOs' reputations on LinkedIn. Book a call from my featured section to elevate your LinkedIn presence.

I finally tasted the secret sauce everyone talks about… The sauce is ‘Consistency’, and I can say is it is indeed worth the hype😅 For months, I heard of how showing up consistently can transform your results, but let’s just say I wasn’t really ready. I’ve had a couple people share their success stories and this factor is always included. “Stay consistent at what you’re doing.” “Keep going.” “Keep at it.” (Feel free to add to it) And so, finally, I decided to really go for it this past week on this space—and guess what? My posts hit 4,113 impressions in just 7 days! I legit couldn’t believe my eyes when I logged in today and saw those numbers. In just 7 days of “keeping at it.” This isn’t just about the numbers, though. It’s about the energy shift that comes when you make a promise to yourself to show up *no matter what*. There were days I doubted if anyone even cared about what I had to say, days where I questioned whether I was making sense, days like today where I was too tired to even post. But this experience proves that consistency indeed works. I’m more fired up than ever to keep pushing forward, to keep connecting, and to keep delivering. So, if you’re feeling discouraged or like your efforts are going unnoticed—hang in there. The results will come. Let’s keep growing together! Has there been a time where being consistent has helped you out? I’ll be in the comments section to hear it all. Tell me about it. I am Oluwaseun Akinola, a dynamic content writer and brand strategist. #ConsistencyPaysOff #LinkedInGrowth #KeepShowingUp #Motivation" Day 8/21 with Linked On LinkedIn