MUST READ: How I NEVER LACK INSPIRATION to Write ENGAGING HEALTH Content
It's a big deal. A very big deal.
Knowing that every piece of content has the potential to inform, empower, and improve someone's health journey. 🌱
I mean, a person can read my content and literally make a decision that affects their lives!
That is a lot of influence - and a lot of responsibility!
This is why I do not joke with my writing process. I cannot do a job without giving my best.... because my best is what my readers deserve!
Here’s how I stay inspired and give my best:
✨ Lifelong Learning: Healthcare is constantly evolving, and I find inspiration in staying up-to-date with new research and advancements. Sometimes, going through papers, blogs, and organizations at the forefront of research gives me inspiration.
It reminds me that there's always more to learn, which fuels my passion for creating accurate, informative content.
I sometimes have to step out of my comfort zone. I remember working with a Nutrition company earlier this year.
Of course, I had written about diets, food and all in the past. But this was different. It was more detailed, researched-focused, and quality pieces.
As a doctor, there is this part of you that cringes when someone tells you that one diet can solve almost all your health problems from the nervous system, to the skin, the reproductive system, the GI and even Cancer!
Come on now!
Or when someone is suggesting a solution that is not evidence-based.
I never want to be counted among such.
But I also opened myself to learning... And as I would always ask my client, what does the research say? Of course, this took me longer hours, I would compare notes with stuff we were taught in Med school and Pubmed, Google Scholar and co.
I learnt new things, modified some of what I had known and discarded some, while also confirming things I always knew were correct.
Just so you know, no diet can solve all health problems. When you see stuff like that online, someone's marketer told them to say those things!
✨ Connecting with Readers: I always think about who my audience is and how the content can make a real impact. Whether it's helping someone understand a diagnosis or guiding them to make healthier lifestyle choices, knowing that my words make a difference keeps me going.
Having a Persona always makes a difference here! Always does!! It helps you to be laser-focused, and write with your reader in mind.
Would they love this? Would this challenge them? Would this offend them?
✨ Personal Reflection: I take time to reflect on my own health journey and those close to me. This personal connection to the subject helps me approach my writing with empathy and authenticity.
Ctd in the comments...
Non-wanky SEO and SEO Content. They say you can't know Technical SEO AND copywriting - I can. And do.
5moOh this is so lovely! I'm so happy you're feeling more confident!