Jerónimo E. García De Brahi’s Post

◾Seven Reasons to Strengthen Your Customer Benefits Focus◾ When marketers focus on products instead of benefits, they may get blindsided by new rivals or miss new product opportunities. By @allenweiss & Deborah J; via MIT Sloan Management Review #Marketing #Customers #MarketingStrategy https://cstu.io/281944

You’ve got a great solution to a customer problem BUT... you’re not quite getting the traction you expected and can’t pinpoint why. Sometimes you need an outside perspective looking ‘on’ your business. ⭐️Go to Market – what you take to your customers and your external* interactions (target customers, value proposition, product, marketing, sales, service). Sense check what you have in market and get crisp on where to be seen Known for asking the hard - yet good - questions, I have a knack for unpicking a situation rather quickly and pinpointing what’s needed to move forward. 🗝 Is my proposition solving a painful customer problem, my product design fit-for-purpose, my customer experience frictionless, and my operational processes delivering value to my customer? 🔎 Is my marketing team clear on who most, where to find them and how to deliver value-adding content to them? 🚫 Does my sales team know when to say no to revenue? At it’s core your Go to Market Strategy is about being clear on what, to whom, through what channels - then once you’re clear on that, lining up product, operations, customer service, marketing and sales teams with your ideal customer. Not sure what’s not working? Book a Critical Assessment of your Go-to-Market efforts. Book a time with me: https://lnkd.in/gkxGdfeE #zoenoble #zoenoblestrategyadvisor #strategyfacilitation #strategicthinking #womeninmarketing #womenwhohustle #marketingconsultant #melbournemarketing

So, what *is* a customer-driven relationship? For starters, it's one where your marketing team throws out the obession with a funnel. Here's how your team can start to engage customers on their terms and being a value multiplier across the entire customer experience ⬇️ https://sforce.co/3zas52i

Sometimes it’s nice to know you’re not alone in your struggles. 📉 At the same time, if these pain points are so common, it’s high time higher-ups, and overall company support systems should be doing something about them. 🏋♂️ In this article we discuss: ⚡ Common customer marketing pain points. 📣 Some external pain points when dealing with customers. 🌤 Some solutions to these pain points. Compare your own pain points below. 👇 https://bit.ly/49wDqX4

Customer service is more than just a support function; it’s a strategy for building brand loyalty. Research shows that 70% of customers say they will spend more with a company that delivers great customer service. What strategies are you implementing to enhance your customer experience? Check out this insightful article on how exceptional service can convert customers into die-hard fans! It's a game plan for any business looking to stand out. #CustomerService #BrandLoyalty #BusinessStrategy #CustomerExperience https://lnkd.in/g77rREgC Up Strategy Lab

Ever felt like you're flying blind when it comes to understanding your customers? Here's a blueprint for you 👇🏻 Every customer takes a unique path before making a purchase. Mapping this journey is crucial to tailoring your marketing and sales efforts effectively. The customer journey typically consists of these key stages: Awareness: This is where potential customers become aware of your brand or product. It often starts with online searches, social media, referrals, or traditional advertising. Consideration: Here, prospects evaluate their options and compare your offerings to competitors. They're actively seeking information to make an informed decision. Decision: This is the pivotal moment when the customer chooses your product or service. Factors like pricing, features, and customer reviews play a significant role. Retention: Your journey doesn't end with the sale. Building strong customer relationships is essential for repeat business and referrals. But mapping the customer journey is just the beginning. To truly leverage this knowledge, you need to: Create detailed customer personas: Develop in-depth profiles of your ideal customers to understand their needs, challenges, and buying behaviors. Develop targeted content: Create content that addresses customer pain points and guides them through each stage of the journey. Optimize your website and marketing channels: Ensure your online presence is aligned with customer expectations and preferences. Measure and analyze: Track customer interactions and behavior to identify areas for improvement and optimization. By understanding your customer journey and implementing these strategies, you can create a seamless experience that drives customer satisfaction and loyalty. Learn more about the stages in details here ➡️ https://lnkd.in/d4kbiFkP #CustomerJourneyMapping #CustomerExperience #SalesFunnel #B2BMarketing

At Highspot, 33% of our customers cite our community as a major factor influencing their buying decision 🚀 Made even more possible by implementing best-practice strategies and utilizing the support of the right enablement partner. Dive into Shawnna Sumaoang's tips to explore the value of community and customer marketing 👇 https://hghspot.co/3MctKHq #community #customersuccess #marketing #salesenablement

𝐀𝐫𝐞 𝐘𝐨𝐮 𝐓𝐫𝐮𝐥𝐲 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬? In the fast-paced world of business, it’s easy to get caught up in numbers and forget the most important aspect—your customers. But true success lies in building genuine connections that go beyond transactions. → Are you listening to their needs and feedback? → Are you personalizing your approach to meet their expectations? → Are you fostering trust and loyalty through meaningful interactions? 𝐈𝐟 𝐲𝐨𝐮𝐫 𝐚𝐧𝐬𝐰𝐞𝐫 𝐢𝐬𝐧’𝐭 𝐚 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 “𝐘𝐞𝐬,” 𝐢𝐭’𝐬 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐫𝐞𝐭𝐡𝐢𝐧𝐤 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. A strong connection with your customers is the foundation of long-term success. Need help in refining your customer engagement strategy? 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐟𝐨𝐫 𝐞𝐱𝐩𝐞𝐫𝐭 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞 𝐚 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞. Visit: www.alltimegrowth.com #CustomerEngagement #DigitalMarketing #CustomerExperience #BusinessGrowth #CustomerLoyalty #MarketingStrategy

Your organization should use a combination of several techniques to make the perfect customer marketing strategy for you. ▸ https://lttr.ai/AVrX6 #CustomerMarketing #BuildLongLastingRelationships #RemovingRepetitiveTasks #SocialMediaAccounts #ChurnRate= #SendPersonalizedEmails #EnhanceCustomerRelationships #BuildCustomerRelationships #BalancedMarketingPlan #WastingMarketingFunds

📈 The Secret to Successful Customer Retention in Marketing 📈 In the world of marketing, retaining customers is the linchpin to long-term success—and here’s why: Consistent Revenue: Retained customers often generate more revenue over time compared to new customers. They’re likely to make repeat purchases, boosting your bottom line on a consistent basis. Cost Efficiency: Acquiring new customers can be up to five times more expensive than retaining existing ones. By focusing on retention, you drastically reduce marketing costs and increase profitability. Customer Loyalty: Loyal customers become brand advocates, spreading positive word-of-mouth that attracts even more business. They’re also more forgiving if something goes wrong, showcasing the resilience of a solid customer relationship. Personalized Experiences: Retention strategies allow for deeper personalization. Tailored experiences make customers feel valued, increasing satisfaction and loyalty. Research shows that personalized interactions can boost retention rates by 16%. Valuable Feedback: Long-term customers provide insightful feedback that helps refine your products and services, making them better suited for your target market. If customer retention isn’t part of your marketing strategy, you’re missing out on sustainable growth and customer loyalty. #Marketing #CustomerRetention #BusinessGrowth