Mark Walker’s Post

🔥 𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐬𝐜𝐚𝐥𝐞 𝐬𝐦𝐚𝐫𝐭𝐞𝐫, 𝐧𝐨𝐭 𝐡𝐚𝐫𝐝𝐞𝐫? Episode 3 of the GTMDialogues Podcast is here to answer that—and more! 🎙️ (Links at the end) Chris Higgins sits down with Srikrishna Swaminathan , Co-founder & CEO of Factors.ai, to uncover the playbook for building a B2B SaaS powerhouse that’s lean, scalable, and customer-centric. 💡 ⚡ 𝐖𝐡𝐚𝐭’𝐬 𝐢𝐧𝐬𝐢𝐝𝐞: 🎯 GTM strategies that drive efficiency and growth 🛠️ The tech stack powering Factors.ai’s success 🤝 Why customer success and strategic partnerships are game-changers 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬? How early investments in brand-building deliver long-term growth Leveraging data and workflows to optimize sales and marketing Why your customer success team is your secret weapon for scale 💥 𝐓𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐢𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮 𝐢𝐟 𝐲𝐨𝐮’𝐫𝐞: Struggling to find product-market fit or ideal customer profiles Looking to scale your GTM strategy with a lean, effective tech stack Ready to turn customer relationships into a competitive advantage 🎧 Don’t just grow—THRIVE. 𝐘𝐨𝐮𝐓𝐮𝐛𝐞: https://lnkd.in/dnnY6ib4 𝐒𝐩𝐨𝐭𝐢𝐟𝐲: https://lnkd.in/dJ4GK5c5 #SaaS #B2B #GTMDialogues #GrowthMarketing #FounderJourney

Is your sales team spending more time learning tools than connecting with prospects❓ 🎙️In an insightful discussion on the Let’s Talk About It podcast, Usman Sheikh, founder and CEO of xiQ, Inc., highlights a telling statistic: only 28% of a seller’s time is spent in customer-facing activities. The rest? Juggling 12-16 different tools, learning interfaces, and gathering data from multiple sources. This complexity not only drains valuable time but also hinders the quality of buyer interactions. 🔥xiQ tackles this challenge head-on with an end-to-end B2B sales and marketing platform. By consolidating sales enablement and engagement into one platform, xiQ eliminates the need for disparate systems, allowing sales teams to focus on building stronger, value-driven relationships with buyers. Less time lost in tools, more time spent closing deals. 🔗 Book a demo today and reclaim your customer-facing time! Click the link in the comments to get started. #b2bsales #customerfacing #salesenablement #productivity #xiQ

During half time, in the fourth episode of "Chasing the Sun 2," (the Boks are trailing France) and after Pieter- Steph's pep talk "Kom ons maak 'n plan?", the camera shows Rassie asking each of his coaches, Mzwandile Stick, Daan Human, etc., to share with him - one thing they think will make the biggest impact on the game.   In business, especially with startups that have a limited runway, the team on the field must prioritise : who & what to plays to run ( stressful? Sure, but definitely not as intense as a WC semi final;)   Even if your product is great, but your understanding of your ICP is wrong, your lead conversion will suffer, and sales will spend way too much time trying to explain or do discovery in demos (where upfront education & qualification could play that role instead).   Such questions, to Marketing, for example, could be : What will change the quality/volume of leads OR conversion, similar - for Sales, Product, Customer Success... and focus on building that.   If you do uncover the most important thing, drop what you're currently doing - and do that.   In this Exit5 podcast with Talia Wolf, discuss with Dave Gerhardt why emotions matter in B2B and the different stages of awareness, and how you need to consider each in Sales, and when building your website (especially the landing page > to help them navigate) to do that; Educate, Influence, Persuade.   Call to Actions are empty placeholders if there's no recognition of self, nor intent.   As with Rassie and Jacques Nienaber, their focus on what mattered most ( besides the scrum - jokes;) was well researched & specific, with a mix of data and gut feel, and pinch of luck... Which eventually got them the win.   P.s Can't wait for the final Episode, and relive the emotions we felt. #b2b #sales #marketing #founders https://lnkd.in/eDcN2wXP

Scaling beyond borders is no easy feat, but it's essential in today's global market. In this insightful podcast with Youssef El Kaddioui, founder of Scalelist, we explore the strategies and challenges of mastering B2B lead generation in a global context. From leveraging AI to building trust in a remote world, there's something valuable for every business looking to expand its reach. Give it a listen and discover how you can scale your business to new heights! 📖 Interview Article: https://lnkd.in/dt5BaMq8 📺 Watch: https://lnkd.in/dNFyEPRh #B2B #LeadGeneration #GlobalBusiness #ScaleUp #Sales #Marketing #AI

"Relevancy cuts through the noise. That is the only way to be successful - that is it, it is singular. If your team and your organisation cannot send relevant messages you will not generate meetings" - Jake Dunlap, CEO Skaled Consulting, joins our Alexander Theuma on the podcast to share innovations in sales required to hit your goals 🎯 Jake covers: → The most important thing that CEOs should be doing *right now* → The core component of hitting outbound targets → Modern sales processes and the vecs concept: vetted, educated, cold and self service → Relevancy vs personalisation, and the *only* way to win → Meeting the modern customer where they stand- 40% of buyers would like the option to self service buy at 2030, where do sales reps fit in? and more 🌟 Check it out: https://buff.ly/4dxTWc6 #SaaS #SaaStockUSA #speaker #CEO #sales #outboundsales #B2B #buyerjourney #customerjourney #targets #vecs

For Remi Dubreuil, Director of Sales at Uniphore, 2024 is the year of intent. In our latest episode of B2B Pipeline Pioneers, Remi shared his strategy for using intent data to target the prospects with a purchasing history. Remi's approach to intent is twofold: 1) Intent from the Uniphore side. Remi and his team ask themselves, "Why do we want to work with this account? In what capacity?" This mindset shift towards an ABM approach ensures they are intentional with their outreach, focusing on clear end goals. 2) Intent data and buyer signals. In 2023, Uniphore experimented with intent data at the company level. In 2024, they are diving deeper into the individual level. Who within the organization is showing buying signals and intent?  And even further, who among these individuals has a history of making decisions and purchasing? These are the people who don’t suffer from indecision. By understanding buyer pain points and delivering a highly personalized, relevant sales experience, Remi is moving opportunities down the funnel efficiently. Don’t miss Remi’s insights in his episode, available now. TO WATCH 👀 → Click the link in the comments TO LISTEN → Find "B2B Pipeline Pioneers" on Spotify and Apple #b2bsales #intentdata #ABM #salesstrategy

💡 Baris Vural, CRO at Smartlinx, emphasizes the vital role of a well-defined Ideal Customer Profile (ICP) in accelerating go-to-market success. He explores how understanding evolving customer needs, fostering human-centered communication, and building communities enable businesses to connect deeply with C-suite executives, address their challenges, and create targeted, impactful marketing strategies. 💡 "As a CRO, it’s all about efficiency, customer acquisition costs, and ensuring your company focuses on the right targets. If you’re engaging with the wrong ICP, you’ll drag your entire company along with you." - Baris Vural Baris highlights the importance of defining the Ideal Customer Profile (ICP) by understanding customers' shared challenges. Through community engagement, businesses can foster relationships and build brand familiarity beyond immediate sales. Continuous outreach like podcasting strengthens these connections, enabling refined ICPs, reduced acquisition costs, and better conversion rates. By listening and adapting, companies can shape strategies that align with the evolving B2B landscape. Click through to learn more - https://lnkd.in/ggQArz6w #CRO #ChiefRevenueOfficer #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #CustomerCommunity #PeerLearning #ExecutiveLeadership #BusinessGrowth

Hello everyone, We just dropped the final episode in this season of K&C's Sales Tech Talk series on YouTube! 🎉 This week, we’re excited to welcome back our special guest, Eric Melchor. In this concluding episode, discover how we transformed Eric’s lead process with Pipedrive. From cutting down on manual tasks to boosting efficiency, watch how Pipedrive (and Zapier) can revolutionise your workflow. Don't miss out on this insightful discussion! Click the link below to watch now: 👉 https://lnkd.in/eGNVasrD If you have any questions or feedback, drop us a comment below! Like, share and subscribe to our YouTube channel to stay updated with the latest from K&C's Sales Tech Talk. Happy learning and growing, folks! cc Carla Rodriguez #SalesTech #CRM #SalesAutomation #B2B #SalesProcess #Pipedrive #Zapier #SalesStrategy #SalesEfficiencey #BusinessGrowth ---- I'm Kelly Goss, founder/ Chief Problem Solver at Solvaa and author of 'Automate It with Zapier and Generative AI'. Follow me for insights on: - Small Business Productivity with #nocode - Digital adoption with tools like #Pipedrive, #SmartSuite and #Xero - Automation and AI with #Zapier

Struggling to utilize the full potential of AI to transform your B2B growth strategies? Join Sankar Sundaresan, Founder & CEO at SkyGeni as he shares his insights on: ✅ focusing on relevant data and extracting actionable insights  ✅ identifying bottlenecks in the sales process ✅ aligning sales and marketing efforts  ✅ pinpointing areas for process improvement Tune in to hear his conversation with John Golden on the latest episode of the SalesPOP! podcast. #SkyGeni #B2BSales #SaaS #CEOInsights #RevenueGrowthInsights #SalesEfficiency #RevenueIntelligence #PredictableGrowth #SalesTraining #EfficientGrowth

Marketing programs that don't produce results are a costly reality for B2B businesses. Tune in to our latest Icon podcast episode as Heather Robinson, Senior Director of Marketing at ScreenMeet - AI Powered Remote Support, shares her expertise on why her organization decided to stop spending budget on 3rd party programs and focus their energy on building co-marketing campaigns with their technology partners. Heather reveals the complexities of selecting the right partners, setting expectations, and cultivating strong relationships to drive mutual success, with insight on: ✅Shifting your marketing strategy from traditional lead generation to a customer value focus. ✅Building strong, symbiotic relationships with priority partners. ✅Setting clear expectations with internal and external teams. Listen now: [bit.ly/4eG8g2n] #B2BMarketing #CoMarketing #TechnologyPartners