Mark Walker’s Post

How do you make a 15-week plan to double your B2B sales pipeline? 📌 Review your current process. Surely, there is room to de-clutter. 📌 Review your current messaging. Add more clarity in what is conveyed. 📌 Review your competitors’ sites and social media. Ring any bells and whistles? This was the learning and tweaking part. And it should be done in a week’s time. Next, optimize all your social media profiles. Then, create content pillars - for the remaining 14 weeks. Posts should address your buyers’ pain points. And outcomes they care about. What should they do to achieve those outcomes, and why should they prioritize them? What beliefs they may come across, and how are those beliefs burning their dreams. Help them break those beliefs. If you want to use AI, make sure your content sounds human. (I’d say “avoid AI”). Review your target account list, Ensure that you have enough target prospect list for the next 14-weeks. (atleast 3000-5000 prospects). Take 2 or 3 LinkedIn profiles and 5-6 email IDs. Start connecting with your prospects on Linkedin. And send cold emails to prospects who did not accept your LinkedIn invite or replied to your LinkedIn message. Sounds simple, yet, boring. But it generates $$$. Your action is important. #B2BSales #SaaSSales #RevenueOps

B2B "Reality vs. Hype" Quiz: Buzzword: Thought Leader A: Visionary pioneer shaping the industry landscape. B: LinkedIn philosopher posting daily cliches about "hustle" and "growth." Buzzword: Low-Hanging Fruit A: Easy wins with immediate impact. B: Tasks everyone else has already tried and abandoned, leaving only the rotten bits. Buzzword: MQL (Marketing Qualified Lead) A: Dreamy unicorn candidate poised for immediate conversion. B: Downloading prospect who signed up for a freebie and vanished off the digital map. Buzzword: Sweet Spot A: That magical intersection of perfect price, product, and target audience. B: Somewhere between "nobody wants it" and "way too expensive." Buzzword: Leads A: A thriving pipeline of engaged prospects ready to buy. B: A spreadsheet of email addresses you vaguely remember collecting at a trade show. Touchpoints: Every time you poke your potential customer with a marketing message, whether they like it or not. What's your favorite one? . . . #b2bisfun #B2BMarketingQuiz #FunWithMarketing

97% of b2b leads aren’t ready to buy yet. Here’s how to make them interested. B2b decision makers need more time to decide. They need value over time to stay engaged. If you don’t nurture, they forget. Your brand fades from their view. When they’re ready, they pick someone else. To stay visible, you need to do smart follow-ups on their emails. (Capture their emails with content and lead magnets) You can then use AI to nurture better, here's how: - Segment leads based on engagement on your content - Automate follow-ups that feel 1-on-1 and relevant - Share free but valuable resources to build authority With AI, nurturing becomes easy and consistent. (Use tools like Clay, Make, lemlist, Relevance AI, beehiiv) Remember, nurturing today builds tomorrow’s buyers. Stay top of mind and win the long game.

Forget boring B2B lead gen! 5 trends that'll blow your socks off in 2024 Feeling stuck in a lead gen rut? But 2024 is our year to break free and attract amazing clients. Here are 5 trends I'm buzzing about: 1. Ditch the jargon, speak human! It's time to say goodbye to "synergistic solutions" and hello to clear, concise language that actually connects with buyers. Think real conversations, not sales pitches. 2. Google's got a new game, can you play? ️ Mastering the ever-changing search landscape is key. Get ready to adapt your SEO strategies and embrace new tactics to stay ahead of the curve. 3. Lasers focus on ideal accounts! Account-based marketing (ABM) isn't going anywhere. Tailor your message to specific companies and build genuine relationships – it's like dating for business! 4. Read minds? Not quite, but intent matters! Understand what your prospects are actually searching for. Intent-based lead gen helps you serve up the right content at the right time, making leads practically fall into your lap. 5. AI: Your secret weapon (not your overlord!) Generative AI is creating personalized content, automating tasks, and even predicting buyer behavior. Don't fear the robots, embrace them! **What are YOU most excited about trying in 2024? Share your thoughts in the comments! ** #B2Bmarketing #leadgeneration #trends #2024 #letsgo P.S. Feeling overwhelmed? Don't be! Share this post with your network and start a conversation. We're all in this together.

Founders 🚨 tired of endless cold outreach? How we generated >150 inbound leads on LinkedIn in Q1 ⬇ I've spent 10 years in sales... I know the struggle of cold outreach to fill your sales pipeline. That's the old method to generate leads. But what if I told you there's a better way? Here's our step-by-step process: 1️⃣ → Create a prospect list of your Ideal Customer Profile (ICP) 2️⃣ → Connect with these key prospects on LinkedIn 3️⃣ → Start creating content that solves your ICP's pain points 4️⃣ → When they engage with your content reach out to them 5️⃣ → Measure: Engagement, booked appointments & revenue generated 6️⃣ → Automate this entire process using AI Now you are a thought leader. Prospects come to you. Less wasted time. More qualified opportunities. ____________________ 👋 P.S You have two options... 1. Try and figure out the best ways to automate this process, and never progress your business. OR 2. Work with us, where we'll share all our knowledge with you and create a tailored plan for you. If you're serious about getting ahead in 2024 with AI, book a call with us - www.navreo.ai/book-a-call __________ I'm Tor Abrams 🙋♂️ I am Chief Sales Officer at navreo.ai Click my name + follow + 🔔 We put B2B sales on autopilot, using AI.

"I'm sending a lot of emails but I'm getting slim to no response. Is my offer not good enough?" Low response rates are frustrating You start questioning yourself and your business Is my offer wrong? Am I wasting time? Will I achieve quarter KPIs? If you want to increase your response rate... And most importantly your meetings scheduled and deals closed You cannot rely on old techniques... That's the recipe for failure. 👉 In building an outbound machine in 2024 You have to necessarily focus on 2 elements: volume & personalization The one without the other will fall short your growth goals. To boost replies, and deals closed My clients (B2B Business above $2M+ annual revenue) mostly benefit from these elements: 1. Database and Relevancy A strong database of high-quality leads All in their target market Using tools like Sales Navigator, Apollo.io , Ocean.io Or scraping from Google, Google Maps, Apify, or others To source the leads To then filter, enrich, and sanitize in Clay 2. Personalized Messaging With all the noise nowadays, generic messages get ignored While a bit of personalization makes all the difference Mastering OpenAI to do that Can allow you to reach the dream of many: personalization at scale. 3. A/B Testing Even if you had great success with inbound Remember: outbound is a completely different channel. You need to experiment metrics with different approaches: sectors, unique value propositions, subject lines, call-to-actions, ... A/B testing helps you discover what works best So that you can iterate on that. 🎯 The number 1 goal of a fully-engineered outbound machine in 2024 Is to provide you hot leads to close On a consistent, weekly basis. If you're not at that level yet Improving engagement is key. How do you do that? By not focusing on the message by itself But focusing on building the machine. If you get that right, Your messaging will be right as a consequence And with it your replies and sales results. -- I’m Matteo Fois → follow + 🔔 Founder TAM Acceleration We build fully-engineered Clay-based B2B Business Development Systems #B2B #BusinessDevelopment #TAMProcess

𝗜𝗻 𝗕𝟮𝗕? 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗟𝗲𝗮𝗱𝘀 📈 𝗼𝗿 𝗙𝗹𝗶𝗽 𝗕𝘂𝗿𝗴𝗲𝗿𝘀 🍔 🍔 Generating leads in any B2B organization is 𝗡𝗢𝗧 𝗢𝗣𝗧𝗜𝗢𝗡𝗔𝗟 it is your 𝘭𝘪𝘧𝘦 𝘣𝘭𝘰𝘰𝘥, your pipeline of dreams 💦 Here's a quick rundown of the 𝗻𝗶𝘁𝘁𝘆 𝗴𝗿𝗶𝘁𝘁𝘆: B2B lead generation is the systematic process of identifying and cultivating potential business customers interested in your products or services. Unlike B2C sales, B2B transactions typically involve longer sales cycles, multiple decision-makers, and higher transaction values. 𝗪𝗵𝘆 𝗕𝟮𝗕 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝘢𝘯𝘥 𝘤𝘢𝘯 𝘪𝘵 𝘣𝘦 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘦𝘥 💡 Builds predictable revenue streams Reduces customer acquisition costs Creates sustainable business growth Enables data-driven decision making Improves market positioning 𝗖𝗼𝗿𝗲 𝗖𝗼𝗺𝗽