According to a recent article on Broadband TV News, Gracenote is on a mission to solve the "can't find something to watch" problem by combining metadata. Gracenote, a Nielsen company, is leveraging its vast database of TV and movie metadata to enhance content discovery. By consolidating various sources of metadata, Gracenote aims to provide viewers with more accurate and personalized recommendations, making it easier than ever to find the perfect show or movie to watch. With the streaming landscape growing more crowded by the day, personalized recommendations are becoming increasingly important for both viewers and content providers. By harnessing the power of metadata, Gracenote is helping to streamline the content discovery process and ensure that viewers spend less time searching and more time enjoying their favorite content. #Gracenote #Metadata #ContentDiscovery #Streaming #Entertainment #Recommendations #BroadbandTVNews
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Gracenote, part of Nielsen, is set to transform user experience for TV providers through accurate SVOD and FAST content data. This initiative aims to optimise content discovery, a crucial issue considering Nielsen's report that 20% of viewers abandon viewing sessions if they can't find engaging content. The problem is exacerbated when shows move between providers, or when different episodes are available on different streaming services. A prime example is when 'Modern Family' moved from Sky to Disney+ in the UK. Trent Wheeler, Gracenote’s CPO, sees this as an opportunity to improve streaming by enhancing search and discovery procedures. To tackle the issue of fragmentation in the market, Gracenote has launched three Availability solutions: Streaming Sports Catalogs, FAST / Streaming Channels, and Streaming Video Catalogs, addressing the "where, when and how to watch" conundrums viewers face.
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Are Linear Channels the Next Big Difference Maker for On-Demand Platforms? #WhatHappened? Warner Bros. Discovery has taken another bold step in the streaming wars by integrating HBO’s cable channels directly into its Max platform. Starting with a subset of ad-free subscribers, users can now access live HBO channels like HBO Signature, HBO Comedy, and more through the app. This feature also includes DVR-like controls—rewind, fast-forward, and restart options—bringing the immediacy of live TV to streaming. The move aligns with trends seen across the streaming landscape, with Disney incorporating ESPN+ into Disney+ and Paramount merging Showtime into Paramount+. It underscores a growing effort to merge linear TV features with the flexibility of on-demand platforms. #HowItImpactsTheMarkets For Warner Bros. Discovery, this strategy is about finding the right balance between traditional and digital outlets. Integrating live channels into Max helps the company experiment with new methods of content distribution, a critical step toward optimizing monetization across its portfolio. By bringing linear feeds into the app, Warner Bros. Discovery opens opportunities to enhance monetization through digital advertising while simultaneously improving the ad-supported customer experience. With ads seamlessly integrated into the platform, Max can deliver targeted content while maintaining the ease of use expected from streaming services. #WhatsNext? Will this hybrid approach of blending live and on-demand content become the industry standard? The success of this move could inspire other platforms to follow suit, potentially ushering in a new era of “streaming cable” services. For consumers, it could mean greater convenience and value. For the industry, it’s an experiment that could reshape how platforms monetize and distribute premium content. What’s your take on live channels in streaming platforms? Are we heading toward a better user experience or a reinvention of old models? Let’s discuss! #HBO #StreamingWars #MediaInnovation #WarnerBrosDiscovery #DigitalTransformation
HBO’s Cable Channels Begin Streaming on Max
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Streaming content has revolutionized the way we consume media. However, as more and more streaming platforms emerge, we seem to have recreated cable with extra steps. According to Engadget, a Disney, Hulu, and Max streaming bundle will soon be available in the US. Are these bundles helping or hindering our viewing experience? What do you think? #streaming #mediatrends
A Disney+, Hulu and Max streaming bundle will soon be available in the US
engadget.com
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Greetings from a senior citizen elite LG consumer! People should not get misguided by such promotional advertisements and marketing strategies on Independence Day, and they should think about past and present performance of the products and services before making a decision. The Indian consumers are very much dissatisfied and aggrieved with LG products and poor after-sales services and want freedom from LG as can be confirmed by visiting the websites https://lnkd.in/d2nAk3nT; https://lnkd.in/dt6_Nd7w and https://lnkd.in/d7NUhZX6 ; This is just a show, LG never reverts to consumer needs. LG has been refusing mandatory documents of an invoice and e-receipt containing mandatory contents of my name and address as recipient and consignee of goods supplied by LG irrespective of purchase or replacement after collecting Rs.9632 for the last 3 years. LG says it is a free-of-cost replacement and not a purchase of a new model in part considerations of Rs.9632 and rest considerations for return of defective model. Thus, LG follows double jeopardy - by giving defective products and in return victimisation for 3 years and more by refusing mandatory documents. What is the credibility of a global company in victimizing senior citizens? [email protected] When LG considers it free of cost, what for LG collected Rs.9632 from me? What stops LG from considering a refund of Rs.9632 + interest at the market rate from the date of receipt i.e., 25.6.21, an apology letter from the CEO/MD and compensation for earlier 127 (53+5+69) days of the defective model remained out of service and for 3 years of victimization for non-compliance of mandatory provisions for documents and their mandatory contents? Sir, it is more disheartening to know the negative and dirty role of the National Consumer Helpline (NCH), its Director (then and now) CA PG NCH, and the Grievance Redressal Officer and NPGO in the Department of Consumer Affairs in misusing the status and supporting the LG company being convergence partner of NCH with corruptible methods and modus operandi in managing my 197 complaints upto PMO giving me wrong advice for 3 years without focusing on implementation of mandatory provisions of documents and their mandatory contents of my name and address in the illegal Debit note and the invalid suspicious tax invoice issued in dark clouds after seven months of delivery challan. NCH and DoCA have been noticed as encouraging non-compliance with mandatory provisions prescribed in Section 31 Rule 46 of GST Rules, 2017 deriving provisions of para 5 of Consumer Protection (General) Rules, 2020 read with section 2 (47)(vii) of new CP Act,2019. As I observed, they have been busy with all possibilities of corruption to the tune , needs, and interests of LG company for the past 3 years. Is this not shocking?
LG is set to expand availability of LG 1, the company’s free ad-supported owned and operated channel, to reach a broader audience across Europe. Following a successful launch in the UK and Germany in May, LG 1 will be available later this year in France, Spain and Italy via LG Channels, the company’s exclusive free streaming service. https://lnkd.in/ggnjHNFr
LG Channels Expands Owned-and-Operated Exclusive Movie and TV Channel
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A common misconception about FAST ads is that FAST channels are not premium. However, FAST ad-supported tiers can be as lucrative as premium tiers, and FAST platforms are owned by reputable studios and media conglomerates. Add this on to the reasons we are seeing consumers embracing #FAST apps. #CTV #ConnectedTV #OTT #DigitalMarketing #Streaming
Streaming subscription fees have been rising while content quality is dropping
arstechnica.com
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I’m a big believer in a free ad-supported streaming TV (FAST) future. Reports like these bolster my enthusiasm for these channels, which give viewers a traditional TV experience and offer advertisers impressive reach and attention. This research found that 33% of surveyed viewers watch FAST channels in the early evening. That’s nearly the same percentage who watch broadcast, cable and advertising-based video on demand (AVOD). In addition, the average FAST user spends one hour and 40 minutes watching FAST channels between 5pm and midnight. That’s not too far off cable, broadcast and SVOD at around 2 hours. https://lnkd.in/gA8UYfy2
Study: Average FAST Viewer Spending Significant Time with Free Streaming Services
tvtechnology.com
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Nielsen just got the OK from the Media Rating Council to blend streaming data with traditional TV ratings. This new “panel plus big data” approach gives us sharper insights across linear and streaming, making it easier to see where audiences are actually tuning in—especially for live events. Going into 2025, using this integrated data isn’t just a nice-to-have; it’s a must if we want to stay ahead and make smarter decisions with ad spend. #MediaStrategy #AudienceMeasurement #CrossPlatform #Nielsen
Nielsen Wins Approval to Combine First-Party Streaming Data and TV Measurement
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Apparently Disney+ wants to join the trend of adding more live channels and consolidating content across all its properties. I see 3 reasons for these streaming service trends: 1. ONE stop shopping - people don’t want to check 10 apps to get the shows they want. 2. The DECISION - Current TV is hard. Have you ever tried to land on a show or movie with your viewing partner? It’s exhausting - almost as exhausting as “where do you want to go eat?”-“I don’t care, I can eat anything.” Live channels allow you to just drop in on something in progress, which is just easier. 3. The GRID - Don’t minimize the simplicity and familiarity of the channel grid, which helps the decision. I call this the Pluto-TV effect (fastest growing segment of streaming market), which is really Cable without the cable effect. Design drives desire and a generation of TV couch potato viewers still wants to channel surf. Let’s face it - the on-demand, ala carte TV world many of us clamored for is now here…but, it’s just hard…and now we are asking for EASY. (and cheap). We will see if the struggling streamers can deliver.
Disney+ Will Reportedly Be Overhauled Adding Live 24/7 Live Channels & Will Also Add ESPN's New Streaming Service - Here is Everything We Know | Cord Cutters News
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The FAST migration is happening at a rapid pace (wasn't going to say fast). Viewers are realizing that they can get most of what they want to see for free. Plus, discoverability and accessibility have never been better. #FASTmigration #streaming #Amagi
Fox’s Tubi FAST grew view time nearly 60% in 2023
streamtvinsider.com
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Founder - Legacy #FAST pioneer upgrading #fastchannels to #ViewTV #CTV #contentstrategy for ad-funded #streamingmedia & #television for best in industry monetization. Emyther me at - [email protected]
Addressing the Pain Points in CTV FAST Channels: How Kapang is Revolutionizing the Industry Connected TV (CTV) and Free Ad-Supported Streaming TV (FAST) channels have become increasingly popular, offering viewers a wide array of content without the need for a subscription. However, despite their growing audience, content creators and broadcasters face significant challenges that make the FAST business model less viable. Here, we explore three major pain points in the CTV FAST ecosystem and how Kapang is addressing them to create a more sustainable and profitable platform for content studios and broadcasters. https://lnkd.in/ebYeYqCZ
Error 404 - Addressing the Pain Points in CTV FAST Channels
rthrgd.com
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