Jesuraj. S’ Post

Do you have a lot to say and share but you don’t want to “add to the noise” or “say the wrong thing” or worst of all, be ignored on social media? Or maybe you see it as this necessary evil you have to participate in so that you and your work are discovered? It can be emotionally draining worrying about the lag measures of how your content will perform and how you will be received. Here’s my counter-focus: The Alternative KPIs 1. Fun (is it a joy to make?) 2. Aliveness (do I feel connected to the ideas I’m sharing in this moment in time?) 3. Value (could one person benefit from this post today?) We’re not here to hack attention, we’re here to contribute and inspire and be known to the someone who needs us or our message. Full Video: https://lnkd.in/e_4tbRDr

Try every strategy until you find what works. That's the worst advice I have ever received. It's okay if it worked for you, but for me, I experienced: -Burnout -Confusion -Almost giving up When you stick to one strategy, you: -Manage your expectations -Track your progress -Get tangible results This doesn't mean you'll get quick results, but you will get results with consistent effort. Clarity saves time and helps you understand your audience. If you can't do it alone, get help. PS: What has been your experience with trying multiple strategies?"

📣Did you know that some old ⛔️ negative experiences in your business may be the reason why you're being triggered in current business? https://lnkd.in/gkqgpxvu Negative events store negative emotions and these are being triggered. ➡️ Are you nervous to make cold calls or follow up calls? ➡️ Do you resist or are you putting off going live on any social media platform to build your business? ➡️ Are you having creative blocks and can't seem to get to the next step, ➡️ Are you finding you are ticking off potential clients and current customers? All of these reasons are because of old unprocessed ⛔️ emotions from previous negative events I have a unique ability to🔍identify these emotions and delete🗑 them on your behalf, quickly and easily over a telephone or video zoom call. Check out my full list📝of how I can help you move forward, get things done, and delete past negative experiences that are stopping you from growing. #lawofattraction #manifest #mindset #Abundance #abundanceblocks

In a world obsessed with likes, shares, and comments, it's easy to get lost in the noise of what we think we should say to fit in or impress. But here’s the truth. Real connection doesn’t come from sugar-coated statements. It comes from having the courage to say what you actually feel—raw, unfiltered, and honest. We’ve all seen those LinkedIn posts that follow a formula, designed to go viral. And let's be honest—we’ve all rolled our eyes at them. Why? Because it’s clear people are saying what they think they should say, not what they actually feel. It’s forced, and you can feel the disconnect. Being authentic is risky. Not everyone will agree. You might not get the flood of engagement you’re hoping for. But does that really matter? What matters is being true to yourself, owning your voice, and saying the things that are real. If your words come from a place of truth, the right people will connect with them. Your voice matters. Use it, unapologetically.

Likes and comments don't fuel long-term impact. Here’s what does: Goodwill. ••• Let's be real. We hustle for those engagement numbers. → The reposts → The reactions → Those insightful comments Yea… they feel good. It's like a little jolt of validation for all the effort you put in. But here's the thing folks: Those metrics can be deceiving. Because they fluctuate. One day you're the hottest thing on the feed, the next it's radio silence. That rush is fleeting. True staying power? It's the goodwill you build in people's hearts. ••• Think about it: — The follower who might not like every post, but trusts your expertise implicitly. They're the ones who reach out when a project matches your skills. — The client who sings your praises, recommending you to their entire network. That's a referral engine fueled by your reputation, not an algorithm. — The connection made months ago who, inspired by your work, drops you a DM with a life-changing opportunity. You might not remember that single comment you left, but they did. ••• Goodwill isn't flashy. It's hard to track. It's showing up consistently, putting in the work, and being genuinely helpful. It's not about stroking your ego… It's about leaving a positive impact that sticks with people long after they've scrolled by. So, the next time you're crafting a post, ask yourself: Is this chasing numbers or is it building trust? Because those likes and clicks? They're nice. But goodwill outlasts any trend. It's the foundation for a career that grows whether you're: → Online or offline → Posting every day → Or taking a well-deserved break. That’s all folks! What’s your opinion on goodwill? __ Hi, I’m Nihal.  I write about personal branding, LinkedIn and content. Follow me for more. 

You know you have a good strategy. You’ve seen others crush it with the same playbook. But then, the doubts start creeping in. Results aren’t instant, wins are sparse, and suddenly, you’re wobbling. We’ve all been there. ❓So, what's the secret? Consistency and belief in the process. But let's be real, your brain is wired to quit. It's easier to jump to the next shiny object than to do the grind. The hard work. The stuff that actually gets results. Ever heard someone say, "LinkedIn doesn't work," only to see them jump ship to cold calling? Or ditch advertising for some other flavor-of-the-month tactic? They didn't stick it out long enough to see the fruits of their labor. They fell for the shiny object syndrome. They'll keep chasing until they realize they're just running in circles. Now, you might be thinking, "How do I know I'm doing the right thing?" 👉Great question. If others have succeeded with the same method, you're on the right path. You don't need to reinvent the wheel. 🥅Measure your progress with tangible indicators. Are you getting engagement? Are prospects showing interest? Small wins lead to big wins. 💡It’s not about doing the exact same thing forever. It's about making smart adjustments within a proven system. The real danger isn't in tweaking—it's in giving up too soon and blaming the strategy instead of sticking it out. 🚀So here's my challenge to you: Stay the course. Push through the initial lack of results. Trust the process. Adjust when needed, but don't abandon ship. The first big win is just around the corner, and when it hits, you'll know it was all worth it. 👀Want a smack of raw motivation to kick your brain this week? Watch my full video on how to stay the course. https://lnkd.in/gxMZtWBT

We are born with just 2 fears…. ……Rest all are acquired. Those 2 fears are 1. Falling 2. Loud sounds New fears leads to new biases. The fears/biases that I try to work with my clients in their marketing journey are: 1. Availability heuristic - Eg., Overestimating competition 2. Bandwagon effect - eg, Overwhelmed by “latest” marketing channels 3. Impostor Syndrome - eg, being inactive on LinkedIn or creating videos fearing people judging you. 4. Negativity bias - eg, Negative feedback blinding you to overall impact. 5. Social proof bias - eg, Looking at competition social success and not looking at innovation. My job is making sure they are guided outside their comfort zone to achieve their best.

How I Validated My Landing Page Offer (and What I Learned) Recently, I was working on a landing page offer aimed at solving a specific problem on LinkedIn. But I had one big question: 👉 Is this a real problem, or is it just in my imagination? Instead of assuming, I decided to ask. I reached out to my target audience with a simple message: “Hey, this is my offer. I think it solves [problem]. Does this issue really exist for you, or is it just in my head?” Here’s what happened: ✅ Some people genuinely replied with thoughtful suggestions. ❌ Others dismissed it entirely, saying, “It’s not a big deal.” 🤔 A few used harsh words—but hey, that’s part of putting yourself out there. The key questions I asked were: 1️⃣ How many people check your profile or click your bio link? 2️⃣ How many calls are you booking per month from LinkedIn? 3️⃣ Do your tools actually help you convert clients, or do they just feel like “nice-to-haves”? From the feedback, I realized: Yes, the problem exists. But it’s not a life-saving problem for everyone. And that’s okay. What I Learned: Validation is messy but worth it. Not everyone will agree, and that’s fine. You can’t solve every problem—but if you help even a small group, you’re making an impact. Don’t let negative feedback stop you; use it to refine your approach. If you’re reading this, I might have messaged you too. 🙌 Honestly? I’m still figuring things out. I think this solution could help, but who knows?

Nobody Cares About You – and That’s a Good Thing. I know that might sound harsh, but I mean it in the most positive way – as Casey Neistat once said. Think about it: everyone is busy dealing with their own lives, their own problems, chasing their goals, managing relationships, and just trying to make sense of the chaos around them. Yet, you’re sitting here, scared to post something on social media because you’re worried about what people might think. You’re afraid to share something you genuinely care about, something you’re good at, or even just something you’re proud of. You hold back because of what your friends, your family, or even strangers might say. But here’s the truth: that fear is bullshit. Why? Because the reality is, that people are too wrapped up in their own lives to care about your post for more than a few seconds. They might give you five seconds of thought before they scroll past the next video or meme in their feed. And even if they do think about you, it’s fleeting. What drives me to write this is that there are so many talented people here who have amazing ideas, concepts, and goals they’ve achieved. These are people who can share real insights, provide solid advice, and inspire others without trying to sell you some worthless online course with no real value. Yet they’re being held back. There’s something stopping them from pressing that "post" button. And yes, it might feel scary at first. But you’re looking at the future from the wrong perspective. You’re focusing on everything that could go wrong. What if you shifted that focus and started asking yourself, What could go right? What if pressing that “post” button meant reaching someone who needs to hear what you have to say? What if it sparks a conversation that leads to new opportunities? What if it’s the start of something bigger? And to those who have stopped to enjoy your content, liked it, shared it, or saved it – congratulations. That is your real support system – your true friends, family, and possibly even your new audience. Stop holding yourself back because of what others might think. They’re not thinking about you nearly as much as you fear. So, why not share your voice, your story, your expertise?

You click "Post" and then what? If you’re new here, you probably wait in anticipation. You poured your heart into that post; naturally, you expect the world to notice, right? But here’s the reality check: your first post’s engagement will likely be... underwhelming. Now, you have two choices: give up, or keep going. Let’s say you choose the second path, pushing out valuable content for a month. Some results trickle in, maybe even a few solid likes, but not the landslide you pictured in your head. Here’s the trap: chasing numbers early on will only burn you out. The only “high” numbers you’ll get might be your blood pressure! So, here’s a mindset shift: Start your LinkedIn journey as a value-provider. Focus on being a source of insight, advice, or even humor, expecting zero material rewards. The real victory is in knowing that someone out there found value in what you shared. Even if it’s just one person, that’s a win. But wait; does that mean you shouldn’t focus on strategy? Not at all. Keep improving. Test what works, refine your content, and sharpen your message. But don’t let metrics rule you. Be the value-giver. Focus on impact, and the numbers will follow.