Sustainable growth needs both profit and purpose. (Yes, profit and purpose can coexist.) Here's how green leaders make it happen: → Profit? Essential. But not the only goal. Purpose drives long-term success. → Purpose? Core. It aligns your team and attracts loyal customers. → Innovation? Boosted. A clear purpose sparks creativity and new ideas. → Employee engagement? Sky-high. People want to do meaningful work. → Community impact? Significant. Your business can be a force for good, for everyone. And to the leaders unsure about this balance: It’s not about sacrifice, it's about synergy. Your team doesn’t want to work for just any company. They want to work for a company with a mission. ☑ With clear values ☑ Committed to sustainability ☑ Delivering meaningful results Studies show purpose-driven companies: • Grow faster. • Retain top talent. • Increase brand value Balancing profit and purpose means choosing both. Creating a business that thrives financially and ethically. So remember: Profit and purpose aren’t opposites—they’re partners. That’s not just good for your business. It’s great for the world. P.S. Which drives your business more right now: profit or purpose?
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'It’s not about sacrifice, it's about synergy." summarise it perfectly Jessie Frahm 🌱. I am doing a research on What is the blockers for business to be profitable AND doing good for the Planet, adding your post to my response.
Agreed - Profit and purpose can and should go hand-in-hand. It's inspiring when you see companies prioritising both. 🙌
And don't get carried away by tempting distractions - stay true to your values, not like brands who back out on their mission abruptly and silently.
Exactly. It's how lasting impact and real growth are built. Great advice.
Profit and purpose *should* go hand in hand. All I want for Christmas is to see extractive practices be fully costed so the incentives make that easier and more universal. Thank you please, Santa!
Profit and purpose really do make great partners, man! What strategies have you found most effective in balancing the two?
Great perspective! Profit with purpose is the way to go.
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