Jessica Padula’s Post

Let's just look past how young I look compared to the Santa-in-waiting I see when I now look in the mirror. I want to tell you a story... These are the MBNA geeks - the centre piece of a major rebrand we launched (with loads of help from TBWA\MCR) back in 2015. It was great work, and helped to supercharge MBNA brand recognition. But, that's not the story. Fast forward to a year later, and to mark the launch of the second phase of the campaign (which saw Jenny Monks buy a van - more on that another time), we bring the geeks into the MBNA head office in Chester to meet the broader team. It was a great day, with the geeks hamming it up for the staff, and generally being wonderful. To launch the campaign internally, I'm joined on stage by Paul Sinclair. The event is screened throughout the building - so about 2,000 people watching. Paul and I tag-team on telling the story behind the work, before sharing the ad and bringing the geeks out on stage. It was a great event. The only issue: as I walk off stage, feeling pretty bloody good about the event - one we (or, more accurately, Jenny Monks) had carefully managed down to the last detail - I realise that I was given a gift by my 4 year-old daughter before I left for work. A fairy sticker had been deposited on my arse, and as a 'walker' when presenting, it had 100% been visible to those even without a keen eye. The lesson: always check your arse before walking on stage. #presentation #arse #fairy 📸 by me, with fairy out of view

And we’re off! Welcome to Day One at Cannes Lions and 3 of the Festival’s biggest media trends, brought to you by GroupM’s Wavemaker, Mindshare and EssenceMediacom ☀️   #1 Fun for fun’s sake (thanks Arthur O'Neill) Humour made a post-COVID comeback at Cannes in 2023. This year it’s levelled up and gone full belly-laugh; from wiping out Valentine’s Day with doubtful science to saying sorry for slurping!   #2 Community multiplier (thanks Nic McCarthy) Communities passionate about music, gaming and sport are the stars of this high-growth trend, allowing brands into their territory in return for brilliant fan access and experiences.    #3 Putting your head over the parapet (thanks Sarah Walker) Purpose-led work is always a winner at Cannes but this year it’s laser-focused as brands take courage and tackle our most divisive issues, from in-game abuse of women players to sexting.    #canneslions Cannes Lions International Festival of Creativity #mediatrends

🤝 5 Key Strategies Boosting Your Brand Partnerships! Discover our approach to vetting and enhancing listener value, driving audience engagement and purchases. 🎙️Download here: https://lnkd.in/g_uWnc5x #BrandStrategy #AudienceGrowth #TWiT

Always learning, growing, and trying new things – that's how we do it at EssenceMediacom! 💡   We are all about championing our people because they're the real reason behind our breakthroughs! 🌟   It's those people that make a difference and power our potential, our work, and our clients.🚀   Want to hear some of their amazing stories? Check out the video below! 👇 Oliver Jones-Evans, Blaine Anderson, Vanessa Lenton, Gianne Lorraine Pineda, George Gloyn and Emmanuel Afambu.   #ShapedByDifference #PeopleFirst #BreakthroughThinking

Notable Quotes from Brandweek. Let's think about this. In both business and life, passion has a unique way of amplifying everything we do. It turns ordinary efforts into extraordinary results. Passion is not just about enthusiasm; it’s about deeply caring for the process, the people, and the purpose behind every action. When we are passionate, we push boundaries, we innovate, and we inspire others. #Brandweek #Marketing #LetsThink ADWEEK

Cultural trends are reshaping brand strategies faster than ever. Case in point: the rise of Cowboy Core. This western-inspired aesthetic has exploded from niche interest to mainstream phenomenon, driven by celebrity influence and social media virality. Beyoncé's "Cowboy Carter" album and festival appearances have thrust the trend into the spotlight. Established brands like Lucchese and Stetson are experiencing unexpected revivals, while new stars emerge on platforms like TikTok. With 89M views of cowboy-themed content on TikTok in just seven days, western style will be front and center in 2024. This trend illustrates the power of passion-based communities in driving engagement and sales. How is your brand adapting to capitalize on rapidly evolving cultural movements? Is it working? _____________________ Qulture - creating unique customer-centric experiences, sparking conversations and driving business results. 📢 Want to resonate with Gen Z? Amplify your brand. More in profile. #TrendForecasting #CultureInsights #Qulture #GenZTrends #DigitalMarketing #BrandStrategy #FutureOfBranding

"Any publicity is good publicity," or so they say. Maybe it's true for some people, but it's not the way to build a strong brand. Keep your audience engaged for the right reasons. Christopher Tompkins shares how in the latest Go! blog.

The right talent can transform and transfix an audience. Just like Sean Evans knows how to pick a killer hot sauce, our creative team knows how to pick the best speakers and performers to represent our client’s vision and showcase their branding 🔥 #events #talent #eventprofs #hotones #seanevans #eventcontentcreator #eventprofs #MakeMomentsMatter Mark Felix!!

🌍🏆The online world has been abuzz with excitement over the Emmy, Golden Globes, and Critics Choice Awards. Anyone active online during this period likely came across a post or two about this topic which collectively earned over a million mentions across various platforms. 📲 This simultaneous occurrence of the three major ceremonies didn't just boost the anticipation but also amplified social media discussions 💬. The internet became a lively forum, buzzing with nominee analyses and debates over winners. Among the numerous highlights, the 'Barbieheimer' competition once again captured the internet's attention. With conversations consistently revolving around these two films that were trending all the time. Directed by Greta Gerwig Barbie led in online mentions, while Christopher Nolan's masterpiece dominated the awards. Another standout was Ayo Edeberi from the acclaimed series The Bear. The actress not only won her first awards at all three ceremonies but also became a universal favorite, generating over 200,000 mentions single-handedly. 🌐 This huge online engagement is a golden opportunity for brands💡Events like these create a dynamic landscape for interaction. It's a great moment for brands to go beyond traditional marketing methods connecting with audiences through shared interests and collective excitement. #GoldenGlobes #Emmy #CriticsChoiceAwards #AyoEdeberi #Barbie #Oppenheimer #Barbieheimer #SocialMedia #Marketing #MarketingIntelligence #SocialMonitoring #SocialListening

Did you know that the Emmys and VMAs offer brands a unique opportunity to align with cultural moments that people will remember for years? Learn how major events like these can help your brand stay relevant and build deeper emotional connections with your audience. #Marketing #CulturalRelevance #BrandGrowth https://bit.ly/4etLXMP