Jessica Dowding’s Post

Ready to skyrocket your email open rates? It all starts with a killer subject line! I'm breaking down the secrets to crafting subject lines that grab attention and get clicks. Let's dive in! 1. 📊 Understand Your Audience Knowing your audience's preferences and pain points is crucial. Tailor your subject lines to resonate with their needs and interests. 2. 🕵️♂️ Create Curiosity Pique curiosity with intriguing subject lines. Ask a question or tease valuable information to make them want to open your email. Example: "Are You Making These Email Marketing Mistakes?" 3. 🎯 Use Personalization Personalize subject lines with the recipient's name or specific details. It creates a sense of relevance and connection. Example: "John, Unlock Your Exclusive Offer Today!" 4. 🕒 Keep It Short and Sweet Aim for 6-10 words to ensure your subject line is fully visible on mobile devices. Concise subject lines often perform better. Example: "Boost Your Sales with These Tips" 5. 📣 Use Action-Oriented Language Encourage action with strong, active verbs. Make your audience feel compelled to take immediate action. Example: "Grab Your Discount Before It Expires!" 6. 🌟 Highlight Benefits Focus on the benefits your readers will gain. Highlighting value can make your emails more enticing. Example: "Transform Your Strategy with Our Free Guide" 7. 📅 Create a Sense of Urgency Use time-sensitive language to create urgency. This can drive immediate action. Example: "Last Chance: 50% Off Ends Tonight!" 8. 📈 Test and Analyze A/B test different subject lines to see what resonates best with your audience. Continuously refine based on your results. #ABTesting Start implementing these tips today and watch your open rates soar! 📧 What’s your favorite tip?

You’ve probably been told that consistency is key to email conversions… Well… you’ve been lied to. “Just keep sending emails bro. Your subscribers will start clicking sooner or later.” Spoiler alert: They won’t. Consistency is great, but just showing up isn’t enough. Because if your emails are boring, generic, or don’t give readers a reason to act… They’ll just end up in the trash folder with all the rest of the crappy emails. And that folks, is not only email fatigue. That’s email irrelevance. So instead of focusing on pumping out as many emails as you can… Start focusing on quality. Write good subject lines. Short, punchy, curious - don’t make them boring. Make the emails seem personal. Write to a single person, not the entire audience. And most relevant for this topic, use clear and valuable calls-to-action in every single email. Don’t beg for clicks and don’t think of clicking as a favor you’re asking for. Instead, think of it as handing them something they need and want. Your readers should feel like they’re missing out on something good if they don’t click. Stop sending emails just to get ignored. Be consistent, but make it count. Your audience (and your click rate) will thank you. Follow me for more awesome email marketing tips!

⚡Boost Your Email Open Rates with Better Deliverability “It doesn’t matter how amazing your email is if no one sees it.” Deliverability is one of the most misunderstood and overlooked aspects of email marketing, but it’s critical for success. You can write the most compelling content, offer incredible deals, and craft personalized subject lines—but if your emails aren’t making it to the inbox, none of it matters. Here’s the reality: email marketing is only as effective as your ability to land in your subscribers inboxes (and not in the dreaded spam folder). While many focus solely on the creative side of emails, deliverability can make or break your entire campaign. Here’s what you need to know: ✔️A clean email list is crucial, but it’s only part of the solution. ✔️️Sending emails consistently helps build sender reputation—your audience needs to hear from you regularly, not sporadically. ✔️Avoid spammy keywords and overused phrases that trigger spam filters. Instead, focus on value-driven content. ✔️Domain authentication (SPF, DKIM, and DMARC) tells inbox providers that your emails are legit and not from a spammer. I’ve seen businesses get 25% higher open rates just by fixing their deliverability issues. Imagine what that could do for your bottom line. 📈 Your content deserves to be seen, and with a few simple tweaks, you can ensure that it is. Let’s not forget—deliverability is the secret weapon that separates the mediocre campaigns from the high-performers. #Deliverability #EmailMarketing

Have you ever sent out an email newsletter or promotion and been disappointed by the low open and click rates? You carefully crafted the content, segmented your list, and hit send - only for your hard work to disappear into your subscribers' spam folders. It's frustrating when this happens, but it doesn't have to be the end of the story. With some simple adjustments, you can ensure your emails reach the inboxes of your contacts. By following best practices for email deliverability, your subscribers will be more engaged, your unsubscribes will decrease, and you'll get the results you expect from your email marketing efforts. The problem is that many factors can cause an email to be marked as spam. From your sender reputation to your email content and structure, small mistakes can make a big difference. The good news is that understanding and optimizing these factors is straightforward when you know what to look for. We'll cover 11 common reasons emails end up in spam folders and how to fix them. With some simple tweaks, you can dramatically improve your email deliverability. https://lnkd.in/giYbYjj

3 Tips to boost your email deliverability… And quadruple your CTR 👇 You could have the best emails and the best copy in the world… But it doesn’t matter if they’re not landing in their inbox. Worst case scenario - you’re in spam with less than 5% of your subscribers ever even seeing your emails. A much better case is you’re consistently landing in their inbox with at least 20% of audience reading your emails. That’s FOUR TIMES more often potential buyers are reading your emails… Which could mean 4x the conversions too. How does quadrupling you’re your sales sound? Well here’s 3 tips to land in your ICP’s inbox every time: 1 List cleaning automation… Install an automation that moves anyone who doesn’t open a single email in 60+ days to a different segment where they only receive one email a week. Once they open an email, move them back to the normal segment. (DON’T remove them… just send less frequently). This protects your domain reputation from the deliverability vampires and prevents future emails going to spam. 2 Add a footer… We can’t entirely remove all salesy language. So we have to reduce the percentage of promotional language used. And you can do that by adding a footer at the with disclaimers, privacy polices and about us info. Basically making the email longer and reducing the overall percentage of sales talk in the email. 3 Segment your list… Create different email campaigns that are highly targeted and relevant to the specific groups. If the content is tailored to their wants and needs, they’ll be more like to open your emails. And that’s it for now, if you found this useful share it with someone else who is struggling to get out of spam/promo. Drop a comment for any other useful tips you have and what your thoughts are 💭

Why Open Rates Aren't the Best Metric for Email Deliverability (and what you should track instead) Open rates have become a vanity metric. Every email sending platform inflates their numbers to make it seem like they’re the best on the market. Plus, knowing that someone opened your email gives you no indication as to how good your value proposition is. They could’ve opened your email by accident. Or maybe you used a deceiving/clickbait subject line like “RE:_____”. On top of it... Tracking open rates will add an HTML pixel to your emails that decreases your deliverability. So tracking open rates could decrease your open rates - crazy isn’t it? But what metric should you track to see if you’re emails are landing in the inbox? Reply rates. If people are replying to your emails (positively or negatively) it means that they’re receiving your emails. In my experience, reply rates below 1%-2% mean that your emails are landing in spam. So anything above that can be improved with better targeting, copy, and relevancy. Anything below 2% mean that you need to review your deliverability... → Re-verify your list if your bounce rate is over 3% → Pause the affected campaigns for a few days → Reduce volume → Add more spintax → Use a trusted email sending tool (I use Instantly.ai) → Make sure DKIM, DMARC, and SPF are properly set up → Consider switching to Google Workspace or Outlook if you’re using a private server My take is that open rates are a vanity metric. I only look at reply rates to see if my deliverability is taking a dip. Do you track open rates in your outreach campaigns?

Have you ever sent out an email newsletter or promotion and been disappointed by the low open and click rates? You carefully crafted the content, segmented your list, and hit send - only for your hard work to disappear into your subscribers' spam folders. It's frustrating when this happens, but it doesn't have to be the end of the story. With some simple adjustments, you can ensure your emails reach the inboxes of your contacts. By following best practices for email deliverability, your subscribers will be more engaged, your unsubscribes will decrease, and you'll get the results you expect from your email marketing efforts. The problem is that many factors can cause an email to be marked as spam. From your sender reputation to your email content and structure, small mistakes can make a big difference. The good news is that understanding and optimizing these factors is straightforward when you know what to look for. We'll cover 11 common reasons emails end up in spam folders and how to fix them. With some simple tweaks, you can dramatically improve your email deliverability. https://lnkd.in/giYbYjj

Here's how I Boosted Ayana’s Email Open Rates by 30%.. Before I dive into the specific changes I made to improve his email marketing campaign, let’s take a look at how things were running before I stepped in. Ayana was investing heavily in email marketing, yet his conversions were dismal. Want to guess why? Here’s a peek at one of his subject lines: "Welcome Bros." Yeah, worse than you imagined, right? Who’s going to open an email with that subject line? But that wasn’t the only problem. His emails were: - Lacking structure - Missing personalization - Offering no free resource or value - Barely 50 words long Yes, you read that right—50 words. He was writing his email copy himself, which explains the poor open rates. But his excuse? "I created the best 5-part email sequence, so my campaign should work!" Sure, you can have the best sequence in the world, but if your copy doesn’t hit home, no one’s going to open those emails. So, what did I change? First things first, the subject line. If you can nail the subject line, you’ve already won half the battle. Instead of the generic "Welcome Bros" opener, I changed it to: "Here’s why you can never get fit..." That one tweak alone bumped up his email open rates by 30%. Small changes can lead to big wins. More success stories coming soon! Sheharyar.

Have you ever heard of an email sender reputation score? Because you have one. Now, first, if you have ever blasted out cold emails or bought email lists, genuinely thinking it was a good way to market your business, I don’t want to make you feel bad about it. I just want to make you aware that it's harming your marketing efforts in more ways than one. Not only is it a violation of the CAN-SPAM Act, but... Have you heard of an email sender reputation score? You have one. It’s like a credit score for your email marketing 📈 And it's scored by: ✔️ Volume of emails sent (sending more than usual in a short span of time, for example) ✔️ Bounce rates (when emails don’t reach recipients) ✔️ Complaint rates (when recipients mark your emails as spam/junk or block you) ✔️ Engagement (open rates, click-through rates, or they delete the email without opening it) You see 👀 sending unsolicited emails hurts your reputation in more ways than one because as those recipients did not opt into your email more people will unsubscribe, more people will report it as junk or spam, and email platforms recognize these behaviors, making it harder for you to get into people’s inboxes. What’s more is, you are likely turning away prospects who WOULD HAVE become clients 😩 had you approached it differently, had you positioned yourself in a way to allow them to find you, letting them make the first move. This is why you should NEVER BUY EMAIL LISTS 🙅🏻♀️ because it will result in bounce rates, spam complaints, unsubscribes, and more red flags for email service providers. With proper marketing you can have ways for prospects to opt into your email list voluntarily with a much better rate of conversion 👍 If you’re interested in more best marketing practices and tips, follow along! 🙋🏻♀️ I help financial pros build a strong digital presence to win more leads online. #marketing #financialmarketing #emailmarketing

Your Email List is Killing Your Deliverability: Here’s How to Fix It Your email list could be silently wrecking your deliverability. This hidden problem can cost you opens, clicks, and conversions. A clean email list is crucial for effective email marketing. Yet, many marketers let their lists decay, leading to high bounce rates, spam complaints, and plummeting deliverability. Here’s how to keep your list in top shape: - Regularly Remove Inactive Subscribers: A deadweight on your list harms your sender reputation. Clean out subscribers who haven’t engaged in a while. - Use Double Opt-In: Ensure that new subscribers really want to hear from you by requiring confirmation. - Monitor Bounce Rates: High bounce rates can signal problems with your list hygiene. Keep an eye on this metric and act quickly to resolve issues. Ready to audit your email list? Start today and see the difference it makes in your deliverability. What challenges have you faced with list maintenance? Share your experiences or ask for advice in the comments below!