2 of the top mistakes sales reps (and those interviewing for sales positions) make are: 1. They talk about what they can do and how they help without discovering what is actually important to the customer. 2. They leave interactions without locking in clear next steps, and get stuck in “following up.” I had an exciting conversation yesterday with expert sales trainer Doug Lotierzo regarding what a great sales process looks like. After training thousands of reps and managers over the past decade, these are the two most common mistakes he’s seen. If this is you, take note and practice. What other mistakes are you seeing reps make or have you made early on in your career?
Many people in our industry don't have a clear sales process in place.🥲
Spray and pray cold emailing with canned messages. I'm a bit embarrassed
My favorite phrase for point number 2 - being stuck in 'voicemail jail' Thanks for the shoutout and for a fun conversation.
Provide realistic expectations up front. Don't over promise and under deliver. That can be a big hole to dig out of.
Some people are naturally empathic(see the S profile under DiSC) while others may seem to be listening yet, are hard wired to get to their pitch, Ipad and marketing materials. This is largely, the results of hard wiring from years of F/B type sales trainings, presentations and generic type role playing (Just get it over with!!!). Simply, they tend to listen with an intent to respond while at times, missing customer body language and voice intonation type messages(about 90% of the key customer input per the infamous UCLA study). Solution? SLOW DOWN folks......................... Really good piece here on EQ and listening with authenticity/empathy. This is universal too; customers, sales managers while coaching reps, spouses, friends, kids etc https://www.msn.com/en-us/lifestyle/career/emotionally-intelligent-people-use-a-simple-3-word-phrase-to-show-empathy-and-build-stronger-relationships/ar-AA1lZaWl?ocid=msedgntp&pc=LCTS&cvid=cf89d174ef674ea0a490441ab88c6b47&ei=22
Servant Leader, E.Q. Coach, Master Trainer & Classroom Facilitation, Serial Presidents Club Winner, Cardiac Cath Lab, OR, Spine, GYN & INR
6mo1. Assuming that everything I learned in training was important to the customer 2. Assuming customers all bought for the same reasons 3. Assuming all customers wanted to play Open probe type discovery process/ games 4. Assuming what got me into the door(strong clinical/technical knowledge) would keep me in the room/front of the line 5. Assuming that customers would always choose best product, better price over reps and what value they saw in them/developed with them over years