Jerret West’s Post

🌟 The Future of Brand Engagement on Roblox 🌟 With 77.7 million daily active users in Q1 2024, Roblox is revolutionizing how brands connect with audiences. Stephanie Latham, VP of Global Brand Partnerships at Roblox, recently discussed on Variety's Strictly Business podcast how the platform is a goldmine for experiential marketing. Why Roblox Stands Out: -Music and Sports: From virtual concerts with top artists to immersive sports events from all the top leagues, Roblox offers unparalleled engagement opportunities with real potential to highlight key Sports Moments! -Film and Entertainment: Interactive trailers and fan hubs, like Netflix Networld, showcase how media can captivate audiences in new ways. -Commerce and Safety: Roblox's robust safety measures and innovative shopping features provide users with a secure and engaging environment. At FreshCut, we’re excited about these developments. Our initiatives, such as digital integrations for the PGA TOUR, Zenni Optical and Dark Horse Comics, LLC and more branded interactive campaigns to come, align with Roblox’s vision of immersive engagement. Kudos to Stephanie Latham for her insights and for showcasing Roblox’s potential to transform brand engagement. 👉 Interested in leveraging Roblox for your brand? Let’s chat about innovative strategies! #Roblox #ExperientialMarketing #DigitalAdvertising #Innovation #BrandEngagement #Gaming #FreshCut https://lnkd.in/eUBdt85s

🌟 How Roblox Became a Corporate Marketing Playground! 🌟 🎮 Ever played a game on Roblox and found yourself in a Chipotle restaurant, building burritos, or test-driving a Hyundai? You're not alone! Major brands are flocking to Roblox, creating interactive advergames to engage with millions of players daily. But is this #immersive marketing a threat to young users? 🚨 📢 Check out the latest article by Callum Bains in The Guardian: 🔍 Key Points: Brand Immersion: From Chipotle Burrito Builder to Hyundai Mobility Adventure, brands are creating virtual #experiences mirroring real-world products. Youth Engagement: With 58% of Roblox users under 16, companies target this young demographic, blending #marketing with play. Advergames Impact: Interactive advergames integrate brand messages seamlessly, potentially influencing consumer preferences and buying intentions. Regulatory Concerns: Critics argue that #advergames exploit children by disguising ads as games, raising calls for stricter regulations. 🤔 What do you think? Are advergames the #future of marketing or a risk to young minds? Have you ever played a branded game on Roblox? How did it make you feel? Should there be stricter regulations on advertising within games? 💬 Share your thoughts! Let's discuss the balance between innovative marketing and protecting young consumers. 🚀 #Roblox #Advergames #DigitalMarketing #YouthMarketing #GamingIndustry Immerzo

The Rise of the #3DWeb: Transforming Social Media Through Proto-Metaverse Domains 🌐 We're witnessing a remarkable shift from traditional 2D social platforms to immersive 3D spaces. What started as gaming platforms—Roblox, Fortnite, and Minecraft—are now revolutionising how we connect, create, and communicate online. Think about it: whilst we've spent years scrolling through feeds and double-tapping photos, these proto-metaverse environments are offering something far more engaging. They're not just places to play; they're vibrant social hubs where millions gather for concerts, education, and creative expression. Here's what makes these platforms particularly exciting: 🎮 Roblox has evolved into a thriving ecosystem where users don't just play—they create, entrepreneurship flourishes, and virtual economies boom. 🎸 Fortnite transformed from a battle royale game into a cultural phenomenon, hosting virtual concerts that draw millions. Travis Scott and Ariana Grande's performances showed us the future of entertainment. 🏗️ Minecraft became more than just blocks—it's now a canvas for everything from historical recreations to virtual classrooms, powered by community innovation. What's truly fascinating is how these platforms handle digital identity. Unlike traditional social media's carefully curated feeds, 3D environments enable more authentic self-expression through avatars, world-building, and real-time interactions. Challenges? Of course. Infrastructure needs work, and we must address data privacy and digital accessibility. But the direction is clear: users crave more immersive, interactive experiences. The implications for businesses and creators are enormous. We're not just talking about new marketing channels; we're looking at entirely new ways to engage, collaborate, and build communities. This isn't just a technological upgrade; it's a fundamental reimagining of online interaction. As someone deeply invested in digital innovation, I believe we're standing at the threshold of something extraordinary. https://lnkd.in/e48XS_T7 #DigitalTransformation #Metaverse #Innovation #FutureOfSocial #TechTrends #3DWeb #VirtualReality #Gaming #SocialMedia #DigitalInnovation

Roblox Appoints Jerret West as New Chief Marketing Officer Roblox the online gaming giant, has announced Jerret West as its new Chief Marketing Officer (CMO). West transitions from his previous role as CMO at Xbox, where he was instrumental in expanding the Xbox brand and its community engagement initiatives, including the launch and growth of the Xbox social universe and services like Game Pass. His extensive background also includes strategic roles at Netflix, where he honed his skills in driving subscriber growth and global marketing efforts. Phil Spencer, head of Xbox acknowledged West’s contributions, emphasizing his impact on the gaming community and expressing confidence in his ability to lead Roblox’s marketing team. “Jerret’s expertise in both digital and traditional marketing makes him the perfect fit for Roblox. We are excited to see the new heights we can achieve with him on board,” Spencer stated. West’s appointment comes at a pivotal time for Roblox, as the company continues to scale its platform and expand its user base. With a focus on innovative marketing strategies and global outreach, West aims to enhance Roblox’s brand presence and community engagement. His strategic vision is expected to further solidify Roblox’s position as a leader in the gaming industry. Roblox CEO David Baszucki expressed enthusiasm about West’s arrival, highlighting the alignment of West’s expertise with Roblox’s goals of enhancing user experiences and fostering creativity within its platform. “Jerret’s leadership and vision will be crucial as we continue to grow and innovate,” Baszucki remarked. Roblox’s commitment to staying at the forefront of the gaming industry is evident through this high-profile appointment. The company is also exploring advanced technologies, including the development of 4D generative AI tools, to provide even more immersive and engaging experiences for its users. For those interested in how user-generated content (UGC) is transforming the gaming landscape and creating new opportunities for brand engagement, visit UGCverse.io. We connect games, brands, and rewards, offering a platform that showcases the power of UGC in driving community engagement and brand loyalty. #Roblox #UGC #gaming Abdullah Mohsin Tyler H. Lian Pham Olivia Lee

#Roblox has made a bold move by hiring Louqman Parampath, a two-decade ad tech veteran and former Roku exec, to lead its advertising and commerce product development. Why this matters: 🎯 Roblox's advertising evolution: Started testing video ads in 2023. Now offers digital billboards, search ads, and integrated experiences. Positioned as the go-to platform for marketers targeting Gen Z, a group making up half of Roblox's 89M daily active users. 📈 49% Growth in brand activity: Brands like Warner Bros Discovery have already tapped into this, creating custom experiences like the Beetlejuice game, which attracted over 25M visits. ✨ A Game-changer for developers: "It opened a whole new revenue stream for developers. Studios like my own (Supersocial Inc.), in integrating advertising into our games and using that to increase revenue and monetization," said Yonatan Raz-Fridman, founder of Roblox development platform Supersocial. Roblox is building an ecosystem that empowers developers to thrive while offering brands a unique way to connect with the next generation of consumers. 🔮 Looking Ahead: Roblox expects advertising to become a significant contributor to revenue by 2025 or 2026. cc Stephanie Latham Zaheer Kachwala #Roblox #GamingIndustry #Advertising #Innovation #GenZ https://lnkd.in/g_nQK9HZ

Any time there’s change within a community, questions are bound to follow. ❓ The key question here - Will the presence of advertisements affect the Roblox user experience? 1️⃣ Especially when you’ve got a game that is geared towards kids instituting ad space within the game. 2️⃣ It’s understandable for companies like Roblox to develop new revenue streams. But when you start toying with user experience to introduce advertising, there for sure will be some element of public pushback. 3️⃣ On the flip side, it’s an opportunity for brands to crack a new market and meet new consumers within the Roblox game. #metaversemarketing #videomarketing #videoads #metaverseads #roblox

When you think about Roblox, your mind likely conjures up images of a free-roaming computer game that allows players to exist in worlds of their own creation. 🆕 But a new development from the game’s creators stands to insert something new into the game — advertisements. 1️⃣ According to The Wall Street Journal, Roblox is working with ad tech company PubMatic to bring virtual advertisement to the game world. 2️⃣ The video ads will only be seen by users 13 years old and older, and realm creators who opt to show the ads in their worlds will get a cut of the ad revenue from Roblox. 3️⃣ According to Roblox, the end goal is to make ads seamless and easy to buy. Stephanie Latham, vice president of global partnerships, said “We are very intentionally looking for ways to bring our audience thoughtfully to all brands.” 4️⃣ Roblox has also taken a unique path in its new advertisement rollout by encouraging brands to build their own Roblox realms for seamless immersion. So far, brands like the National Football League (NFL), Nike and Chipotle Mexican Grill have opted in. #metaversemarketing #videomarketing #videoads #metaverseads #roblox

As Vogue Business says, we are in 'the “integration” era'. 📣 What are integrations and why are they so popular? Integrations occur when brands enter existing virtual experiences for a time-limited period. Think L'Oréal Paris in Livetopia, a popular non-branded experience on Roblox. These are an easy entry-point for brands in virtual worlds, requiring less investment than a long-term, owned experience. 👇

Hi, my name is Steve, and I write a Roblox newsletter every week. I started writing and consulting with brands over 2 years ago, using the name Metaverse Marcom. But after gaining a lot of experience working with amazing brands on cool Roblox projects, the time has come to move on from the name Metaverse Marcom. I’m excited to announce my company’s new name, MAX POWER GAMING. I like this new name because it reflects my ethos of maximizing powerful results. Those results can be for big consumer brands looking to reach younger audiences. Or they can be for Roblox developers looking to level up their in-game monetization strategies. I also like MAX POWER GAMING because name comes from a Simpsons episode. If you know this reference, LMK in the comments! Here’s what you expect from Max Power Gaming moving forward: - Weekly emails on Wednesday mornings with Roblox news and tips Sign up here: https://lnkd.in/gpnez76T - Upcoming Roblox workshop breaking down the hit game Dress To Impress - More insights and updates on LinkedIn - follow me if you don’t already Thanks for reading. I'm excited to keep sharing content to help us all keep learning about Roblox.