Jeremy Johnson’s Post

With just chicken, eggs, spinach, garlic, salt and bread, what can you make? Meta AI assistant tells me—curry chicken 🥘 Users are annoyed and want their social search bars back. But being on Instagram and Facebook gives it an edge. We discover ideas naturally on socials. Travel destinations. Restaurants. Home decor. Now it’s easier to find them with Meta AI. It searches on Google and Bing for real-time information. In the same search, a user could jump from an answer from Google to showing examples on Reels. Given this, it’s even more important for marketers and ecommerce brands to: ➡️ Consider how your social content can answer user queries. On top of aesthetics, think about how your content will help users get ideas and solve problems. ➡️ Align your content across your website and social media. Repurpose your articles and create content that lines up with the customer journey across different channels. ➡️ Diversify your content. Besides socials, look at and review web content (e.g. blog articles, metadata, and brand mentions). These can help boost your content strategy and increase traffic coming from social platforms. That’s all for now, time to make my curry chicken 👋🏼 #contentstrategy #metaai #ecommerce #socialmedia

Is Throwback Thursday still a thing?! I’ve been revisiting my old creative direction work recently. This paid social advert for vegan protein brand Misfits Health is one of my favourites from my time at Nest Commerce. It was shot by Tim Chung and produced by Megan O'Hare. I love it because: Engaging Visual Hook: The advert immediately grabs attention with an unexpected reveal. Clear Product USPs: The advert effectively highlights the unique selling points of the product. Strong CTA: The advert includes a clear and compelling call to action. Bright and Bold Colours: The advert beautifully showcases the brand's vibrant colour palette, making it stand out on the feed. What do you think? #creative #paidsocial #meta #dtc

A few of my thoughts in ADWEEK on the recent success of Meta's Advantage+ https://lnkd.in/gphtZqAi

A few of my thoughts in ADWEEK on the recent success of Meta's Advantage+ https://lnkd.in/gphtZqAi

Every click and swipe is an opportunity Creating campaigns that resonate with your audience is crucial.. Take Airbnb's "Live There" campaign It shifted the travel narrative from tourist to local, sparking a conversation on authentic experiences Or Dove's "Real Beauty" campaign It turned the beauty industry on its head, making a powerful statement about self-image These aren't just campaigns; they're movements They connect on a level that transcends product promotion, tapping into deeper desires and conversations 𝗦𝗼, 𝗵𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝘁𝗼 𝗽𝗼𝗻𝗱𝗲𝗿: 𝘏𝘰𝘸 𝘤𝘢𝘯 𝘺𝘰𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘨𝘰 𝘣𝘦𝘺𝘰𝘯𝘥 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 𝘢 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘵𝘰 𝘪𝘨𝘯𝘪𝘵𝘪𝘯𝘨 𝘢 𝘮𝘰𝘷𝘦𝘮𝘦𝘯𝘵? What are some examples have caught your eye recently?

A few of my thoughts in ADWEEK on the recent success of Meta's Advantage+ https://lnkd.in/gphtZqAi

𝗜𝗳 𝗬𝗼𝘂'𝗿𝗲 𝗦𝘁𝗶𝗹𝗹 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝘁𝗵𝗲 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗪𝗮𝘆, 𝗜𝘁'𝘀 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗥𝗲𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿. 5 Best Practices... Meta is revolutionizing advertising with its new AI-driven tools. If you're not using these yet, you might be missing out! Here's why: 𝟏. 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐲 𝐘𝐨𝐮𝐫 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞: Opt for fewer, more consolidated campaigns with a unified budget for better growth and efficiency. 𝟐. 𝐓𝐞𝐬𝐭 𝐌𝐞𝐭𝐚 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞+ 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: These AI-powered audiences adjust dynamically based on ad performance, helping you reach the right people without rigid targeting. 𝟑. 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬: Use Advantage+ creative options to automatically optimize images, text, and music in your ads, making them more engaging with minimal effort. 𝟒. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐍𝐞𝐰 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬: Incorporate conditional logic and rich creative in your lead forms to increase the quality and engagement of your leads. 𝟓. 𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞+ 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭𝐬: Allow Meta to optimize where your ads are shown across its network for better cost-efficiency and conversion rates. 📈 By embracing these AI tools, you can boost your ad performance and efficiency. Don’t just keep up—lead the way in digital advertising! #metaads #advertising #aitools

✨ Meta's Bold Prediction: Adapt or Fall Behind ✨ From a fascinating presentation by Meta last week, it's clear: the future of the travel industry is deeply intertwined with the youngest audiences. For digital marketers, the key takeaways can be distilled into three essential actions: Discover, Automate, and Create. We're now served over 300 newsfeed pieces daily, making it crucial to create those "thumb-stopping moments" that captivate and engage. The decision-making journey for consumers involves multiple media channels, and our task is to capture their attention and imagination. Catching customers at the "Delulu" state of mind—where users are happily delusional and more open to new experiences— taking advantage of the power of social media as a massive focus group, the insights that can be gathered are invaluable. Automation plays a critical role here; AI-driven ad delivery systems have shown impressive results, like Meta's 20% increase in bookings and Easyjet's successful ASC (Advantage+ Shopping Campaigns). Creativity is still the heart of impactful advertising. We need to craft messages that resonate with diverse needs, leveraging formats like Reels to grab attention within seconds. Authenticity is also key, as shown by Club Med's success using phone-shot ads over professional production. This shift towards genuine, relatable content is a game-changer. Ultimately, the revolution in digital marketing is about creating first and letting AI find the right audience for the product. Discover, automate, create — apparently these principles are shaping the future of our industry. Are we ready to embrace these trends and innovate to stay ahead? #digitalmarketing #marketing #travel Meta Saverio Pangoli

🌱 Go Green with Your Meta Ads! 🌍 In today’s world, sustainability is more than a buzzword—it's a priority for consumers. 💡 If your brand cares about the environment, show it through your Meta ads! 🌿 By highlighting eco-friendly practices, promoting sustainable products, and reducing your carbon footprint, you can connect with the growing audience that values businesses with a purpose. ♻️✨ Make your marketing efforts part of the solution and not the problem. 🌎 Ready to launch sustainable, impactful Meta ads? Let’s create a greener future together! 🚀 #SustainableMarketing #EcoFriendlyAds #MetaAds #GreenBusiness #EcoConscious #SustainabilityMatters #GreenAdvertising #GoGreen #ClimateAction #DigitalMarketing #PaidMedia

Demand Gen campaigns: love it? like it? hate it? So far, I haven't found a lot of people who are using it the way it was intented by Google when they released it a little over a year ago: help advertisers create and convert new demand with visual storytelling on Google’s most immersive and entertainment-focused touchpoints — YouTube, YouTube Shorts, Discover, and Gmail. The main problem I'm seeing, is basically the same as a lot of Meta advertisers are having: good creatives. With the release of 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐢𝐦𝐚𝐠𝐞 𝐭𝐨𝐨𝐥𝐬 𝐢𝐧 𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧, this problem could be fixed. Powered by Google AI, these tools create, and I qoute '𝘴𝘵𝘶𝘯𝘯𝘪𝘯𝘨, 𝘩𝘪𝘨𝘩-𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘪𝘮𝘢𝘨𝘦 𝘢𝘴𝘴𝘦𝘵𝘴 𝘪𝘯 𝘫𝘶𝘴𝘵 𝘢 𝘧𝘦𝘸 𝘴𝘵𝘦𝘱𝘴 𝘶𝘴𝘪𝘯𝘨 𝘱𝘳𝘰𝘮𝘱𝘵𝘴 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘥 𝘣𝘺 𝘺𝘰𝘶'. For example, if you have an outdoor lifestyle brand that sells camping gear, use prompts like “vibrantly colored tents illuminated under the Aurora Borealis” to create images that will appeal to those who are shopping for camping trips to Iceland. What do you think?