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🌟 Exciting news in the digital advertising world! Meta (formerly Facebook) has just unveiled a game-changing array of features at Advertising Week. The company revealed a new video tab, AI-powered ad tools, and exciting new collaboration features for creators. These developments promise to elevate our digital marketing strategies to new heights. Get the full scoop on the link below. #Meta #AdvertisingWeek #DigitalMarketing #AI #VideoMarketing Read more: "Meta Announces New Video & AI Features At Advertising Week" via @sejournal, @MattGSouthern Link: [Meta Announces New Video & AI Features At Advertising Week](https://ift.tt/Xn3bQKj) Courtesy of: [Search Engine Journal](https://ift.tt/VnU75mS) Let's stay ahead of the curve and leverage these exciting new tools to drive impactful results. What are your thoughts on these updates? Share your insights in the comments below! 🚀

Despite warnings of an impending #AI downturn, companies have been ramping up advertising to help market various AI products and services. Companies spent more than $107 million on ads marketing AI-related products and services in the first half of 2024, more than 19 times the $5.6 million total spent in the same period last year. The findings, based on data provided by MediaRadar, Inc., also show the total number of companies buying ads to market AI products increased from 186 in 2023 to 575 so far in 2024. Nearly half of total ad spend came from just three companies with various AI products — IBM, Microsoft, and GoDaddy — which accounted for $52 million, or 48% of total spend through June 2024. Of the rest, just 45 other companies spent more than $100,00 each. In this piece by Marty Swant, we speak to Eric Haggstrom of Advertiser Perceptions.

🚀 The Future of Online Advertising: Google vs. TikTok 📱 At Redwagon Agency, we’re always staying ahead of digital trends—and right now, the battle between Google and TikTok is reshaping the ad landscape. While Google has been the go-to for search and display ads, TikTok is rapidly gaining ground, offering brands new ways to engage highly targeted, younger audiences through immersive, short-form video content. 📈 What’s Driving This Shift? Engagement over Reach: TikTok’s video-first platform fosters deep user engagement, particularly with Gen Z and millennial audiences, making it a prime space for brands to build authentic connections. Creativity Rules: Unlike traditional ad platforms, TikTok encourages brands to get creative, experimenting with storytelling and viral trends. Google’s Response: With AI-driven search evolving, Google is feeling the pressure to adapt, and it’s crucial for brands to remain agile as the landscape shifts. At Redwagon Agency, we help businesses navigate these changes, crafting data-driven, innovative marketing strategies that maximize both Google’s reach and TikTok’s engagement power. 🔮 Is your brand ready to harness the full potential of both platforms? Let us help you evolve in this new digital era! #RedwagonAgency #DigitalMarketing #GoogleAds #TikTokMarketing #MarketingInnovation #GrowthStrategy https://lnkd.in/epXwwgQs

👩💻𝐁𝐞𝐭𝐭𝐞𝐫 𝐀𝐝𝐬, 𝐅𝐚𝐬𝐭𝐞𝐫: 𝐇𝐨𝐰 𝐀𝐈 𝐢𝐬 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐚𝐭𝐢𝐜 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠   💻 As the digital landscape expands, marketers are increasingly turning to automated tools to purchase ad spaces without constant oversight.    These tools, known as “programmatic ads,” use sophisticated algorithms to maximize advertising efficiency. Enter AI, and the game is changed completely.   What makes AI so powerful in this context?   📈Enhanced responsiveness: The core value of programmatic advertising is that it can change and adapt to real time feedback. With AI, the feedback generated will be faster and more precise, saving you time AND money.   🎯 Greater relevance: it’s no secret that internet users see more ads than they can possibly process in a day. AI offers the chance to create highly personalized ads that learn from past customer interactions. This will help to break through the ad fatigue and catch users attention.   Will you be using AI to improve your programmatic campaigns? Let us know in the comments!   🔗 Read more about the article here: https://bit.ly/3zsvt8W   ✅ Credit: Jack "Hodge" Hodgkin Via WebProNews ✅ Image Credit: WebProNews   #DigitalMarketing #ProgrammaticAdvertising #AdCampaigns #AIMarketing

Unwrap Google's new #PMax features before the holidays! - Asset Experiments: Evaluate the impact of incorporating new assets and leveraging Final URL Expansion to optimize your ads. - Video Improvements: Employ AI technology to edit and adjust your video advertisements, generating a wider array of variations to broaden your audience. - Campaign Serving Revision: Ad Rank will now play a pivotal role in deciding which campaign is activated when Performance Max and Standard Shopping campaigns target the same audience. Check out the latest updates on https://goo.gle/3YACXR6 ! #GoogleAds #GoogleAI #ai #performancemax

What Google unveiled this year at DMEXCO 🚨 Creating tailored, engaging ad campaigns at scale is challenging. Google’s latest AI-driven features enable advertisers to: 👉 Reach More Audiences: create ad copy in multiple languages, allowing you to connect with new markets and expand your reach effortlessly. 👉 Stay On-Brand, Every Time: Maintain your brand's identity with enhanced control over fonts, colors, logos, and creative preferences. 👉 Optimize Faster: Access deeper insights with AI-driven performance reports, helping you identify what’s working and what’s not. 👉 Save Time & Resources: Google’s generative AI tools streamline the creative process, allowing you to focus on strategic planning while the AI handles asset creation and optimization. The future of advertising is here, and it’s powered by AI. #DigitalMarketing #AIinAdvertising #GoogleAds #DMEXCO2024 Link to the following post: https://lnkd.in/gehWp5bZ

#AdgullyExclusive: The Media Ant draws up a future technological roadmap to shape the ad landscape In an exclusive interaction with Adgully, Srujan Reddy, CTO, The Media Ant, speaks at length about how adtech is rapidly shaping the future of advertising. He discusses how The Media Ant has leveraged technology to transform from a traditional agency into a leading adtech platform, the AI tools that can revolutionize the field, and how The Media Ant is using AI to enhance its services. read more: https://lnkd.in/dRpWhZ7y ✍ Anushka Jha #adtech #advertising

The #Advertising landscape has changed dramatically with the help of modern technology but our main challenge remains the same: creating advertisements that truly resonate with their intended audience. By harnessing AI to improve decision-making and streamline processes, while preserving human creativity, the advertising industry is poised to embark on a new era of innovation and efficiency. #AIAdvertising

Meta, the parent company of social media platforms Facebook and Instagram, is expanding its suite of #generativeAI ads products. This includes tools that can create full image variations of original ad creatives and overlay text atop them. "Today, we're launching enhanced generative AI features for advertisers, such as full image and text generation, and introducing additional tools and services to help businesses like yours grow," said #Meta in a statement. #feature #AI

Digiday has done an excellent job summarizing the key concerns raised by industry leaders during last week’s Programmatic Marketing Summit—concerns that resonate broadly across the industry. While #AI promises efficiency, innovation, and performance, there is a lack of transparency regarding its processes, from optimization mechanisms to performance metrics. For example, although AI-driven solutions often show rising ROAS metrics, there’s a lingering concern that these results may be skewed by targeting audiences already inclined to convert, inflating performance metrics without genuinely expanding reach. This moment is pivotal for agencies, as we work to redefine client value and find the right balance between leveraging AI to enhance their work and relying on it entirely. One industry leader aptly noted, “Value can be really hard to define...what brands are paying us for nowadays is to think.” AI's automation capabilities free teams from repetitive tasks, enabling them to focus on strategy, collaboration, and big-picture thinking. The real value lies in the creativity and insights of media planners, strategists, and creatives, who can work together to deliver solutions that transcend surface-level metrics. This highlights the need for marketers to critically evaluate AI’s role in their strategies as a tool should be a tool that complements vs obscures human expertise. #ProgrammaticAds #DigitalMedia #AIAdvertising #FutureofMedia https://lnkd.in/giBneWbs