Chris knows what he’s talking about. You’d do well to listen.
Stay awhile and listen. LinkedIn just updated its feed processing again, with a renewed focus on dwell time, on how long someone sticks around and consumes your content. This feature, first debuted in 2020, got a big update in the last week. What does that mean for you and me? Getting people to stick around on your content - at the post level - is more important than ever. Are you writing easily skimmed stuff that doesn't make someone think, that doesn't stop someone? Content that no one engages with in a meaningful, lengthy way? Your content will be seen less. And to be clear, LinkedIn doesn't have "an algorithm". There are over a dozen different systems that interact in five discrete stages that determine how your content is seen - and the decisioning system is updated DAILY. DAILY. Which means that something which worked for you today may not work tomorrow. It certainly means some cheap "hack" has an even shorter shelf life today than it did a week ago. If you want to dig into the details of how LinkedIn works, based on dozens of articles, whitepapers, and technical content from LinkedIn engineering (the people who actually know how LinkedIn works), we've distilled down their content into a tour of LinkedIn and a creator's checklist of the things you should have in place to maximize your visibility. And it's free. None of this "Ultimate Guide" for $49.95 business. Grab your copy in the comments. The reality is that there isn't a single social network that has "an algorithm". All of them have many discrete, sometimes competing systems for how they make decisions. Of the social networks, LinkedIn is by far the most open and transparent about their architecture, how it works, and what we should do about it. Give our guide a read, and then let me know what you think of it or what questions you have in the comments. #AI #Algorithm #Content #ContentMarketing #LinkedIn #SocialMedia #SocialMediaMarketing
