Jennifer Ruscin, MBA, Business Mass Retail Mentor’s Post

📢 Important Update Coming on August 15, 2024! In just two days, Amazon is rolling out updates to product bullet point requirements to enhance the quality and clarity of product detail pages. 🛍️ Here’s what’s changing: - No more special characters, emojis, or phrases like refund guarantees in bullet points. - The focus is on creating clear and concise bullet points that make it easier for customers to compare products and make informed decisions. 📝 Amazon will also be utilizing AI technology to optimize listings. Non-compliant content will be automatically removed, and quality bullet points will be generated for your review before publication. Make sure to check your listings and follow these new guidelines to keep your product pages in great shape! 🚀 #amazonseller #amazonmarketing #amazonads #amazonppc #sellercentral #amazon

🚀 Exciting News for Amazon Sellers: Introducing Rufus! 🚀 Amazon has just launched Rufus, a powerful AI shopping assistant that’s set to boost our sales. Rufus understands customer needs, offers personalized recommendations, and answers questions—all leading to better product visibility and higher engagement. Here’s a key tip: Rufus fetches Q&A data directly from your Bullets and Descriptions, so make sure to add more relevant and accurate information in your listing copy. This will ensure that your products stand out and meet customer expectations. #amazonfba #amazonsellercentral #amazonupdate

As Amazon would say, “Its all about AI”. And this was exactly the motto of the second day in Seattle. 🚀 A very exciting and, above all, highly topical subject area. I have summarized a few of my highlights here, even though there was a lot more to hear and see.• “Project Amelia” will introduce an AI-powered chat tool that provides tailored growth recommendations for sellers. • Process simplification regarding product listings and workflows through AI. • There will be the possibility of AI-generated videos for brand ads. • A major step: AI-generated product titles based on customer searches. We’ll have to wait and see how this develops. • In the future, there will be B2B reporting and automatic FBA reimbursements.It remains to be seen how and where Amazon will advance its AI developments. While the announcements sound promising, if the implementation doesn’t go smoothly, it could create more problems for sellers instead of making their work easier. Which highlight are you most excited about or is there something you are still missing? #amazon #amazonppc #amazonaccelerate

Amazon's Bullet Point Update: Are you panicking about this update?   The new Amazon bullet point guidelines have sent shockwaves through the seller community. Fear not! While the changes might seem confusing, there's an opportunity hidden within. News circulating that Amazon is getting all of its control over our listing's Bullet points. But it’s not true. Amazon is using AI to suggest bullet point updates, but you have control over which changes are implemented. You can review these recommendations in the "Review listing updates" section. When any of the updates become available, you can easily download an Excel template to review the suggestions, provide feedback, and upload the completed file. You can control which AI recommendations are published but must submit feedback before the deadline. Respond promptly as updates without feedback will be published automatically. Review your listing content updates at least once a week. Effective from 15 August, 2024. Any confusion drop a comment below or DM me to get started. I’m here to help!! #Amazon #AmazonSeller #AmazonUpdates #Ecommerce #AmazonBulletPoints #ProductListing #BulletPointUpdate #AmazonAI #AmazonTips

Amazon's latest update has sellers buzzing! On July 31, Amazon posted in their news section about stricter bullet point requirements for product listings, effective August 15. Amazon has previously encouraged sellers to optimize their bullet points by making them concise, clear, and focused on individual features or benefits, but they didn’t strictly enforce it. Now, they’ve added a twist: if you don’t comply, Amazon’s AI might step in and optimize the bullet points for you. Join Michael Maher, Chief Idea Officer of Cartology, and Brett Bohannon Founder of Amazon with Brett, as they discuss the implications of this change. 🚨 Amazon's new policy includes the possibility of using AI to automatically optimize bullet points for listings that don't meet the updated requirements. Sellers are concerned, with many expressing worries in the comments about Amazon’s AI potentially making errors and the uncertainty over whether there's an opt-out option. How might this impact your business? Don't miss the full conversation 👉 https://loom.ly/Oa2tLvw where we dive deep into these changes and share tips to stay ahead of the game. Follow us and watch now! 🎥 #AmazonUpdate #Ecommerce #EcommerceStrategy #michaelmaher #cartology #brettbohannon #amazonwithbrett

The Daily Preplexifying : #thewrap Your Daily Shopper is here... But it really but will it really know you?. This is a pretty stunning choice.. One would have expected Amazon to use their own models... This is a sign of leadership and dealmaking at Anthropic. It also makes clothes into multiple pieces of hardware like all those Alexa things that were created will now be Claude hardware. We wonder if they're going to bring back those stupid order buttons on the edge to be smart about ordering stuff like Tide pods.... But will people pay for it? at $10 a month... For a very smart assistant that you could do anything with include shopping in using that hole fine tuning cycle people have got to wonder wait a second so I've got to pay $10 a month for this thing, $10 a month to get my discounts on Prime and then all on silly service plus Amazon makes money on all the vendors and everything you buy from it... How much margin is necessary here in a near Monopoly to boot? #ai #amazon #alexa https://lnkd.in/g8H5nJ-x

Amazon Breaking News : 🚨 BIG Amazon News! 🚨 Amazon just dropped TWO major bombshells that will shake the marketplace to its core! 😱 1️⃣ Amazon is officially TERMINATING its 1P Seller program – yes, you heard that right! No more Vendor Central for thousands of brands. If you're affected, your whole strategy may need a drastic overhaul. 2️⃣ Introducing Rufus: Amazon’s AI-powered assistant – a game-changing AI tool designed to revolutionize how sellers manage their business. Think you can keep up with the automation wave? 🤖 These changes are MASSIVE and could mean huge shifts in how you navigate your Amazon business. Feeling uncertain? Need help adjusting to this new reality? 👇 Let’s talk! Our team is ready to help you transition smoothly and get ahead of the competition. DM us today to strategize your next move and thrive in this new Amazon era. 🚀 #Amazon #Ecommerce #AI #AmazonSellers #Marketplace #Innovation #RufusAI #AmazonNews #LetsTalk

Stay Ahead in AVNs by Aligning with Amazon's Focus 🎯 Amazon’s core incentives have shifted significantly over the past years. To help brands pin down the retail giant’s focus, Adam Ziemba breaks down the key insights from Amazon CEO Andy Jassy's shareholder letter: ✔️ Profitability through cost-cutting ✔️ Enhanced customer experience via new algorithms and Generative AI ✔️ Faster deliveries with a regionalized fulfillment network ✔️ Innovation for consumers and vendors 🔗 Watch the full webinar ➡️ https://hubs.li/Q02nnD2h0 📄 Read the recap on our website ➡️ https://hubs.li/Q02nnqj70 #Amazon #VendorStrategy #EcommerceSuccess #AVN

🚨 Attention Amazon Sellers! 🚨 Big changes are coming on August 15, 2024, as Amazon updates its bullet point requirements to improve the shopping experience. Here’s what you need to know: ➡️ New Restrictions: Amazon is limiting the use of special characters, emojis, and certain phrases, like refund-related guarantees, in your product bullet points. ➡️ Quality Guidance: Amazon will provide guidelines to help you create clear and concise bullet points that effectively highlight the key features and benefits of your products. This will make it easier for customers to quickly compare products and decide if an item meets their needs. ➡️ AI Optimization: In addition to existing review processes, Amazon will use generative AI to enhance listing quality. Non-compliant content will be removed, and AI will generate high-quality bullet points. You'll have the opportunity to review these AI-generated improvements before they’re published on your listings. These updates are designed to standardize listings, making it easier for customers to find the right products. Ensure your listings are compliant to avoid disruptions and leverage these changes to boost your sales! What are your thoughts on these changes by Amazon ? #Amazon #AmazonFBA #Ecommerce #AmazonSellers #ProductListings #AI #AmazonOptimization #ListingQuality #AmazonUpdates #BulletPoints

Amazon is rolling out 𝘼𝙄-𝙜𝙚𝙣𝙚𝙧𝙖𝙩𝙚𝙙 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙖𝙩𝙩𝙧𝙞𝙗𝙪𝙩𝙚 𝙚𝙣𝙧𝙞𝙘𝙝𝙢𝙚𝙣𝙩, and if you haven’t checked out the 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗕𝗿𝗮𝗻𝗱 𝗦𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻 page yet, you may want to do now! 🛒 This new program uses AI to enhance product listings with the goal of making them more detailed and attractive to customers. Here's what you need to know: ✅ 𝘠𝘰𝘶’𝘳𝘦 𝘴𝘵𝘪𝘭𝘭 𝘪𝘯 𝘤𝘰𝘯𝘵𝘳𝘰𝘭 𝘰𝘧 𝘸𝘩𝘢𝘵 𝘨𝘦𝘵𝘴 𝘱𝘶𝘣𝘭𝘪𝘴𝘩𝘦𝘥, 𝘣𝘶𝘵 𝘣𝘦 𝘴𝘶𝘳𝘦 𝘵𝘰 𝘳𝘦𝘷𝘪𝘦𝘸 𝘵𝘩𝘦 𝘶𝘱𝘥𝘢𝘵𝘦𝘴. 𝘐𝘧 𝘺𝘰𝘶 𝘢𝘨𝘳𝘦𝘦 (𝘰𝘳 𝘥𝘰𝘯’𝘵 𝘳𝘦𝘴𝘱𝘰𝘯𝘥) 𝘣𝘺 𝘵𝘩𝘦 𝘧𝘦𝘦𝘥𝘣𝘢𝘤𝘬 𝘥𝘦𝘢𝘥𝘭𝘪𝘯𝘦, 𝘵𝘩𝘦 𝘶𝘱𝘥𝘢𝘵𝘦𝘴 𝘸𝘪𝘭𝘭 𝘨𝘰 𝘭𝘪𝘷𝘦 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘤𝘢𝘭𝘭𝘺. ✅ 𝘐𝘧 𝘺𝘰𝘶 𝘥𝘪𝘴𝘢𝘨𝘳𝘦𝘦, 𝘺𝘰𝘶𝘳 𝘤𝘶𝘳𝘳𝘦𝘯𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘥𝘦𝘵𝘢𝘪𝘭𝘴 𝘸𝘪𝘭𝘭 𝘴𝘵𝘢𝘺 𝘶𝘯𝘤𝘩𝘢𝘯𝘨𝘦𝘥. 𝗛𝗼𝘄 𝘁𝗼 𝗿𝗲𝘃𝗶𝗲𝘄 𝗮𝗻𝗱 𝗴𝗶𝘃𝗲 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸: 1️⃣ Download the Excel file with the proposed changes 2️⃣ Review the updates and add your feedback in the file 3️⃣ Upload your feedback before the deadline 4️⃣ Check the status for any additional steps needed ⚠️ 𝙃𝙚𝙖𝙙𝙨 𝙪𝙥! 𝙔𝙤𝙪 𝙘𝙖𝙣’𝙩 𝙤𝙥𝙩 𝙤𝙪𝙩 𝙤𝙛 𝙩𝙝𝙞𝙨 𝙨𝙚𝙧𝙫𝙞𝙘𝙚, 𝙨𝙤 𝙨𝙩𝙖𝙮 𝙤𝙣 𝙩𝙤𝙥 𝙤𝙛 𝙩𝙝𝙚𝙨𝙚 𝙘𝙝𝙖𝙣𝙜𝙚𝙨. If you need help managing this or have any questions, feel free to reach out! #AmazonSellers #VirtualAssistantTips #ProductListings #AmazonVA