Jennifer Gordon’s Post

❗ Did you know that AppleTV+ only reaches as many viewers per month as Netflix does in one day? ❗ And that Gen Z is spending more than previous Gens did at the same age? 🌊 More Future Entertainment News that made waves this week in my newsletter #GenZ #Streaming #SocialMediaMarketing #SocialMediaStrategy #TV

Streaming platforms are increasingly relying on classic TV shows like 'Friends' and 'The Office' to retain subscribers and fill content gaps as new scripted content declines. With production costs rising and linear ratings falling, services like Netflix and Paramount+ rely on beloved favorites like 'Friends' and 'The Office' to retain subscribers and drive demand. Learn more about the data around streaming trends from Parrot Analytics in Daniel Quinaud's article for TheWrap: https://lnkd.in/gqPPvvPe #FutureofTV #EntertainmentTrends

📺 Is the appearance of appointment TV in the age of streaming services a case of deja view? The question on everyone's mind: Is this a step back or a leap forward for Connected TVs? 🍿 🔍 **Blurring Boundaries** In one sense it lessens the differentiation between broadcasters and streamers. Live events with the ability to stop, start, watch from the start has been a feature on many broadcaster and cable platforms for some time now. Will it enhance streamers' profile when Netflix and Amazon show live events traditionally the domain of legacy broadcasters? 🔮 **The advertising challenge** With audience measurement on CTV platforms infinitely more granular that traditional broadcast will live events have advertisers on the edge of their seats, ready to seize cultural moments at the speed of light with 'Fastvertising'? Can its value be captured? 🤔 What are your thoughts on the evolving face of Connected TV and the blend of live and on-demand content? Share your feelings on this ever-evolving TV landscape! 💬 https://lnkd.in/emcNbj3X

✅🖥️ The Hollywood Reporter (6/26): “By now everyone in Hollywood seems to accept that streaming is a cutthroat business. It may not be zero sum (most studies suggest that consumers will pay for about four streaming services at a time), but it is mighty close to it. And with Netflix holding a secure lock on one of those subscriptions for most consumers, there is increasingly little room for error. But the streaming wars between giant services like Netflix, Prime Video, Disney, Max, Peacock, Paramount+ and others also obscure an entire ecosystem of streaming offerings that are trying to carve out their own niches in an increasingly difficult environment. For all the press that the big streaming platforms get, there is a surprisingly vibrant world of boutique and specialty streamers chasing loyal and engaged fans at a much smaller scale. And new players continue to enter the space. In the world of comedy, there is Dropout, born out of the comedy website College Humor. And BuzzFeed veterans-turned YouTubers The Try Guys and Watcher have launched dedicated subscription streaming offerings of their own in recent weeks in an effort to more effectively monetize the sometimes fleeting audience that YouTube or social platforms deliver. Sony offers CrunchyRoll, an anime-focused service, which boasts 13MM subscribers; AMC Networks operates services like the horror-centric Shudder and the British-focused Acorn TV; and Cineverse operates the horror service Screambox and independent film service Fandor.” ⬇️ #streamingtv #ctvadvertising #avod #svod #fast #ott https://lnkd.in/eyBBAdWE

Tubi is quickly climbing the ranks of streaming platforms. It had more average viewers during the month of May (one million) than Disney+, Peacock, Max or Paramount+. A couple reasons why that could be: 1.) It's free. 2.) It has a large library of shows to pull from. 3.) It's free. Surprisingly enough, the median age of Tubi's audience is 39, so this isn't an instance where there are just a lot of older shows being watched by an older demo. Will Tubi continue to trend upward? Maybe. I think it will continue to be one of the top FAST (free, ad-supported streaming TV) options out there (however, it won't best Youtube). #Tubi #StreamingSuccess #TraditionalTV #FreeStreaming #BingeWatching #TVTrends

Streaming visibility is key. And this is just a tiny fraction of what our Fan Pulse data provides our clients. Another key use case is Audience Intent. Because there are lots of sources of ‘awareness’, but measuring actual viewing intent? That’s a lot more difficult. And it happens to be one of the things we do best. #streamingmedia #streamingplatforms #svod #tvseries #audiencedata

Media giants like Warner Bros. Discovery are entering a new phase of bundling, spending cuts, and ending freeloading as they fight to make streaming profitable. It's a recognition that the days of trying to catch Netflix at any cost are over. "Costs are going back to the reality of what they should have been," Jean-Briac Perrette told me. "We're finally at a point where people realize you can't keep doing uneconomically viable things forever. Great stories are expensive to produce, and consumers have to pay." But after a year of fits and starts, can #Max, with just 1.2% of #streamingTV viewing share, catch up? #entertainment #streamingwars #subscriptions #bundling Read my interview with JB in Business Insider: https://lnkd.in/eyjj3sRV

The third season of Netflix's #Bridgerton is not just topping charts but also breaking records, garnering 45 million views in its first week. This female-led and female-made series, under the creative direction of Shonda Rhimes, continues to captivate audiences globally. The success of Bridgerton Season 3 underscores the significant impact that well-crafted, female-centric content can have on #streaming platforms. For streaming services, this means prioritizing investment in female-led projects could be a key strategy for driving engagement and viewership. As the industry evolves, Bridgerton serves as a powerful reminder of the importance of representation and the potential of female-driven content to set new standards in entertainment. Read more from Adam Bentz in ScreenRant: https://lnkd.in/g2dEm2JE #WomeninEntertainment #WomensupportingWomen #StreamingNews #Netflix

🚀 tiun: Shaping the future of media consumption for Gen Z and beyond 🚀 A thought-provoking article published in Business Insider by author Lucia Moses recently explored Gen Z's shifting media habits. This generation, native to the digital realm, often bypasses the cluttered subscription space and the increasing flood of ads. This is where tiun comes into play. tiun isn’t just a workaround for ad aversion or subscription overload. It’s a radical reimagining of how we value media. With the industry leaning heavily into ad revenue or subscriptions, tiun found a middle path, where users invest directly in the content they value, moment by moment. Imagine the freedom to explore a mosaic of articles, podcasts, and streams, curated to your curiosity, and paying only for the moments that captivate you. It’s not just about reading more - it’s about having the flexibility to consume what matters to you, in a way that aligns with the pulse of modern consumption. By integrating our payment solutions , businesses can unlock a new demographic of consumers - those who previously remained untapped. In essence, tiun not only empowers users but also revitalizes the way media providers connect with their audience, ensuring sustainability in the digital age. We would love to hear your thoughts. Have you felt trapped by endless subscriptions or turned off by ad overload? How do you envision the future of media consumption? #tiun #MediaConsumption #GenZ #DigitalMedia #Innovation

In Part 1 of a 2-part series, we look at how Netflix is reviving older shows like Prison Break and Suits, years after they originally aired. Thanks to the "Netflix Effect" and its massive user base, these shows are finding new audiences. Media companies now have to decide whether to license their content to Netflix for wider exposure or keep it exclusive to their own platforms. https://lnkd.in/eDhe-QeM #streamingmedia #contentdistribution #tv #media #entertainment #prisonbreak