Jennifer Gonzalez’s Post

A study from Vlerick Business School reveals interesting insights into consumer behavior across the globe: Women prefer sustainable brands, while men lean towards exclusive ones. Gen Z is willing to pay more for both ethical and exclusive brands, Belgium, Germany, and the UK show the least willingness to pay for sustainable brands, etc. 👉 More about the study: https://ow.ly/PNrE50SMenL #Vlerick #consumers #sustainability

Strutting towards inclusivity, one fierce step at a time! 🚶♀️ If there's one thing our Helsinki ambassador Rylé Tuvierra (aka The Fierce Walker 👠) made crystal clear, it's this: The creative industry still has a long runway ahead when it comes to inclusivity. But let's not just talk about it — let's DO something about it 💡 In a world where buzzwords like "diversity" and "inclusion" are often just that, some brands are out there doing the real work. She highlights #Helsinki as a "Case in point" 🇫🇮 "As an ambassador for Helsinki Partners, I’ve had the pleasure of joining a powerhouse group of industry leaders and journalists from all walks of life. Together, we’re not just promoting fashion or tourism — we’re sparking meaningful conversations and elevating ALL voices. It’s about creating a welcoming space where no one’s left on the sidelines. These brands aren’t just talking the talk — they’re walking the walk (cue the fierce runway strut) 🕺💃 When inclusivity is woven into the fabric of a company’s core values, it doesn’t just reflect the world as it is — it helps shape the world as it should be." So, here’s to the trailblazers leading the charge! 🚀 And here’s to all of us continuing to champion inclusivity in every sector. How about you including inclusivity in your work? #whyhelsinki #citymarketing #modernpr #finland #ambassadorprogram #influencermarketing

Here's to the unstoppable force of change! 🌟💪 The future is female, and it's filled with boundless possibilities and incredible strength. Let's continue breaking barriers, shattering glass ceilings, and supporting each other every step of the way. The journey is bright, and the future is undeniably ours. 🔮✊ #FutureIsFemale #Empowerment #WomenInCharge #unfuckymyself #findingmyjoy #AmberLeeContemporaryPortraits #brandingphotography #HaveCameraWillTravel #LiveOutLoudBranding #PersonalBrandingImages #branding #brandidentity #LuxuryBrandingExperience #glassceiling

We are more than proud to share that Villa Petriolo will be taking the stage at the United Nations conference to discuss the crucial topic of #Sustainability integration in business processes. We'll dive deep into how we can push the Sustainable Development Goals (#SDGs) forward and explore the importance of local #communities and #partnerships in achieving these ambitious targets. We can't wait to be announcing terrific news for Villa Petriolo for later this year at the conference, so stay tuned!! Join us on UN Web TV: https://lnkd.in/er3RKdye #SustainableTourism #OrganiAgriculture #RenewableEnergy #CircularEconomy #EcoFriendly #GreenLiving #EnvironmentalStewardship #SocialResponsibility

Excited that we can FINALLY share this piece of work. Creative Equals has been working with the H&M Foundation, COS and The DO for the last nine months and it's been an incredible journey to solve some of the fashion sector’s biggest DE&I challenges in a programme called "Knit" – advancing inclusivity in the fashion industry Last week, it culminated in a co-creation session in Stockholm, where eleven changemakers gathered to co-create solutions with the potential to drive a more inclusive fashion industry. The output was two tools, made available to anyone, that can empower leaders to increase inclusivity of people from different backgrounds. Here's what we tackled: • Problem statement: Fashion lacks diversity - those who create what we wear don’t really represent all of us, the communities that they serve. • What we are doing: during the co-creation week, we collaborate closely to develop practical tools that can empower leaders in their everyday work. This is crucial for fostering inclusivity. • Aim: the aim is to increase inclusivity, at all levels within the industry, by people from multifaceted backgrounds, specifically looking at ethnicity and socioeconomic class. • Then what? The solutions created will be made available for the entire industry - and hopefully beyond. • No stakeholder will profit; anyone is welcome to take away and apply the tools; and any organisation may adopt them. Read more, here: https://lnkd.in/dggUJAYa ID: a group of people stand smiling at the camera, holding champagne. Behind them there are walls covered in post it notes. Underneath are the Creative Equals, COS, H&M Foundation and The Do logos. #Changemakers #fashion #inclusiveFashion #SustainableFashion #makingADifference #Knit

It was my pleasure to be a speaker at Women's Lab Conference on Wednesday. Thank you for the invitation Aniko Fekete.   Let me share a key take-away message from my speech titled 'How to build a strong brand'.   𝐀 𝐒𝐓𝐑𝐎𝐍𝐆 𝐛𝐫𝐚𝐧𝐝 𝐢𝐬   ▪ 𝐏𝐮𝐫𝐩𝐨𝐬𝐞𝐟𝐮𝐥 >> Focused in practice >> You need to develop the 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 for this   ▪ 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 >> Consistent in practice >> You need to develop the 𝐁𝐫𝐚𝐧𝐝 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲 & 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 for this   ▪ 𝐑𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐭 >> Sustainable in practice >> You need to develop the 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 (𝐑𝐞-)𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 & 𝐏𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬 for this   Based on my experience all these 3 pillars must be covered during brand building, so I have broken them down into smaller steps and always take my clients through all of them.   ❓️Do you cover all of them in your brand building?    #Brand #Branding #BrandBuilding #BrandBuilder #PwGcommunication 

🌟 Embrace the Journey to Inclusivity in Fashion! 🌟 The fashion industry is on an inspiring journey toward inclusivity, but there's still work to be done. Over the last five years, brands have made significant strides in embedding diversity, equity, and inclusion (DEI) within their organizations. However, translating these strategies into long-lasting, measurable progress remains a challenge. Key insights from recent research highlight three critical areas: Creating a Sense of Belonging: Consistency is key! Ensuring that every team member feels included and valued is essential to prevent disengagement. 🤝✨ Mid-Level Attrition: We must address the lack of progression opportunities for underrepresented groups. Let's cultivate an environment where everyone can thrive and advance. 🚀🌈 Bridging the Gap: Policies are great, but practice is what truly matters. Let's align our actions with our commitments to avert crises and build trust. 🌍💪 Let's continue to champion diversity, equity, and inclusion in all aspects of our work. Together, we can create a fashion industry that reflects the rich tapestry of humanity and serves as a catalyst for positive change. 🌟👗 Join us on this transformative journey! 💖 #FashionForAll #InclusivityMatters #DiversityInFashion

🚀 Exciting News from Spanx: London Launches First-Ever Brand Campaign! Spanx's groundbreaking brand campaign hits London, featuring Charli Howard, a symbol of modern womanhood and individuality. This strategic move coincides with London Fashion Week, amplifying Spanx's visibility and celebrating diversity in style. #SpanxLondonLaunch #BrandCampaign The campaign's spotlight on individuality aligns with Spanx's mission to empower women worldwide. With the UK as a priority market, this initiative reflects Spanx's commitment to connecting with consumers authentically and innovatively. #Empowerment #DiversityInStyle As Spanx undergoes leadership changes and expands its global presence, this campaign marks a pivotal moment in its growth trajectory. With a new CEO and executive chair, coupled with Blackstone's investment, Spanx is poised for continued success and expansion. #BrandGrowth #LeadershipChanges The campaign launch also underscores a trend of brands leveraging creative storytelling to engage consumers. As seen with Hoka, Tracksmith, and E.l.f., brands are embracing unconventional approaches to connect with their audience authentically. #CreativeStorytelling #BrandEngagement Congratulations to Spanx on this exciting milestone! Here's to inspiring confidence and celebrating diversity one tube station at a time. #Empowerment #DiversityInStyle #BrandSuccess

How Dove tried to celebrate women with their 2017 packaging design, 𝗯𝘂𝘁 𝗳𝗮𝗶𝗹𝗲𝗱 𝗺𝗶𝘀𝗲𝗿𝗮𝗯𝗹𝘆. We've all heard of Dove, the brand that creates beauty products. Their whole brand strategy is based on empowering women in their own skin. So, in 2017, the brand decided to redesign its bottles to represent the different body shapes of women. It was supposed to: → Empower women → Relate to their audience → Reinforce Dove's brand core However, it was met with some backlash from customers. Customers found the campaign: → Offensive → Unnecessary and disingenuous → A pure marketing ploy 𝗧𝗵𝗲 𝗶𝗱𝗲𝗮 𝘄𝗮𝘀𝗻'𝘁 𝗱𝗶𝘀𝘁𝗮𝘀𝘁𝗲𝗳𝘂𝗹 𝗯𝘂𝘁 𝘁𝗵𝗲 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗶𝘀. The packaging assumes that all body shapes can be sorted into 7 types. What's the takeaway, though? → Packaging has more power than brands realise. → Use it wisely → Understand your customer.

This... a piece of work we can now talk about and have so much ❤️ for. Creative Equals has been working with the H&M Foundation COS along with The DO for the last nine months. It's been an incredible journey to solve some of the fashion sector’s biggest DE&I challenges. Last week, it culminated in a co-creation session in Stockholm. Here's what we tackled: • Problem statement: Fashion lacks diversity - those who create what we wear don’t really represent all of us, the communities that they serve. • What we are doing: during the co-creation week, we collaborate closely to develop practical tools that can empower leaders in their everyday work. This is crucial for fostering inclusivity. • Aim: the aim is to increase inclusivity - at all levels within the industry - of people from multifaceted backgrounds,specifically looking at ethnicity and socioeconomic class. • Then what? The solutions created will be made available for the entire industry - and hopefully beyond. * No stakeholder will profit; anyone is welcome to take away and apply the tools; and any organization may adopt them. Here is the 'family' shot: led by H&F Foundation visionary Carola Tembe (with her baby in the middle), Jodit Tesfai and COS's Sacha Brady with our team, CE lead Steph Inez Matthews associate and creator Helen Bazuaye and Hinda J (not pictured, but gratitude to you for making it happen) the 'DO' (here for that name!) and our co-creators/collaborators. For more, read here: https://lnkd.in/extafepE