Jennifer Gutman’s Post

Our focus on screen has dropped from 150 seconds in 2004 to 47 seconds in 2020. According to MarTech's recent article, you have 26 SECONDS to keep someone engaged with video content. Here are 2 things you should consider: 1️⃣ A few years ago, the rule of thumb for videos was that they should be under 2 minutes. Now, it's best to keep them under a minute. 2️⃣ Research shows you typically lose 50% of your visitors below the first folds of your website. So, rethink where you want to place your CTA. Link below. #B2BMarketing #B2BSocialMedia

Well that was easy! Submitted a final (for now) batch of content for a business owner on Tuesday & onboarded another one today. This client knows her ideal client but needs support with what to say & where to share those words. She was looking for guidance around a marketing content strategy - which I love to get my teeth into - pulling out offers & matching them to your ideal client, which makes your messaging much more relevant. We’ve decided on a mix of blogs, social posts & emails, hitting the whole shebang of both social media & other platforms, ensuring that your business is showing up where your audience is hanging out. This means I have space for just ONE more client who is looking for medium to long-term marketing content help in their business. If this sounds like something you could do with in your business, send me a message & let’s chat. If I don’t think I can help, I will tell you. Cup: because I sell them, too.

In today’s digital age, consumers are bombarded with marketing messages from every corner of the internet at all hours of the day and night. If you have a business and want to stand out from the crowd, it needs content that cuts through the noise and resonates with your target audience. All too often, marketing content falls flat, leaving people confused, disengaged, and likely to skip reading it. [scroll, scroll, scroll on by] The key to success lies in clarity. Clear marketing content communicates your message effectively, leaving no room for misinterpretation. It speaks directly to your audience’s needs and desires, fostering trust and encouraging action You've heard of the “know, like, trust factor”? Yep, people want you to speak to them about the problems they're experiencing - their pain points. They need to like what you offer - what you represent. They want information to be clear and to the point... authentic. Then you've gained their trust. You can read the full article here:

If you are interested in marketing your business online (who isn't at this point), you cannot escape hearing about content marketing. A business person charged with exploring effective online marketing tactics and strategies, they’ll say that’s what they want. That’s what ultimately leads to sales and profits, right? Content marketing done correctly will get you traffic and leads. No doubt about that. But the true allure of content marketing is in building an audience. Rather than the constant rat race of conventional online lead generation, an audience puts your business into an entirely different space within your industry. Rather than buying access to an audience from the media, your company becomes the media. In the process, you build an owned media asset (your content website) that gets more powerful and valuable each month and each year that you continue producing content. Soon, you’re enjoying benefits from your own media assets that make the initial goals of traffic and lead generation seem almost quaint.

Great insights shared in this article I read this morning! It highlights the importance of content visibility over link clicks. Remember, the more places your content appears, the more likely it is for people to remember it. #marketing #digitalmarketing

Seafoam Media rolled out trends for this September and NOT to my surprise video content is still going to be growing in popularity as a marketing strategy. Is video marketing something you’ve been using more often? #digitalmarketing #onlinebusiness #future #marketing

Trust is hard to come by these days. 😬 As a brand, you need your audience to trust you. Without trust, no one is engaging with you or interested in buying from you. 95% of B2B buyers consider content as trustworthy when evaluating a company and its offerings. So, how do you build that trust? See my latest blog post, where I discussed in detail trust building with content marketing. Click to read now. 👇 https://lnkd.in/gS2635qT

Here's our #ThursdayThoughts for busy #marketers: With more and more people regularly using online platforms to search for the products and brands they engage with, it’s a given that businesses need to pursue the digital route to promote their brands and offerings. Luckily, video marketing has allowed companies to seamlessly engage prospective buyers while nurturing brand trust.  However, producing an effective […] The post 10 Video Marketing Stats to Guide Your Content Strategy in 2024 appeared first on Convince & Convert. For more #marketing and #sales insight, be sure to follow us & comment below.

According to HubSpot, 50% of buyers read a company's blog when making purchase decisions. This statistic highlights the important role that content marketing plays in influencing consumer behaviour, and how essential having an active blog is for businesses. There are many benefits of having an active blog: ✅ Give answers and solutions to potential customers ✅ Be seen as an industry leader who talks about important and trending topics ✅ Build trust and authority around your business or brand ✅ Effective way to send traffic to your website ✅ Provide key insights into your products and services ✅ Plus so much more! Want help with your blog or content marketing strategy? Reach out to us on here, or get in touch via the website. We look forward to hearing from you. #contentmarketing #consultancy #blogs

As we approach 2025, #VideoContent is no longer just a trend; it has become a cornerstone of #DigitalMarketing strategies. This shift demands that #marketers adapt with creativity and agility, crafting video content that is not only engaging and highly visible but also optimized for the dynamic nature of digital media consumption.