Global Marketing Localization VP / Founder of Embodied Spirit Yoga (embodiedspirityoga.com)
It's widely known and understood that curating and producing local, original content is a table stake for any competitive, global streaming service. But it seems like local advertising best practices have yet to be defined in this space; each SVOD approaches brand- and title-level marketing in different ways. ⁉ What are some tried-and-true local advertising efforts you've seen from your favorite streaming services? ✍ Leave me your thoughts in the comments!
As the streaming landscape evolves, so does the international expansion game – and that’ll depend on a couple of factors. With YouTube and Netflix battling it out for chief TV viewership, we know any platform’s success will largely rest on their ability to produce relevant, regional programming with scalable, localized advertising.
