Jen Tippett Jones’ Post

The Importance of a Video Section in Your Website: Why It Matters

🌟 7 Steps to Create an Irresistible "About Me" Page for Your Consulting Business 🌟 Your About Me page is the 🔑 to your success. Did you know that 52% of visitors want to see an "About Me" page? It’s the first place they visit after landing on your website. They want to know who you are what you do why they should trust you. It’s your first chance to build a connection establish trust stand out from the crowd. Here’s how you can make it count: Start with a problem-solving headline 💬 - Grab attention immediately. Write in the first person 📝 - Create a personal connection. State your unique value proposition 🎯 - Be clear and concise. Share your achievements 🏆 - Highlight your expertise. Use client testimonials 👀 - Real stories are powerful. Include professional photographs 📸 - Make it relatable. End with a strong CTA ✍️ - Direct them to the next step.

It's not what you say, it's how you say it. Your website content needs to do more than show your offering. It needs to establish your: Authority Expertise Trust If I was on your website, here are a few things I'd look for: ⭐️ Testimonials & reviews (PROVE your worth) ⭐️ Case studies (SHOW your expertise) ⭐️ Facts & figures (ESTABLISH credibility) When you combine these elements with a clear and concise message, you create a website that people will STAY on. One that they’ll want to come back to again and again. So don't just tell people you're the best at what you do. Show it. Prove it.

You've crushed it for your clients... and if you're not using these success stories to sell for you, you're working wayyy harder than you need to be. But a lot of people post really generic stuff. It doesn't excite, it doesn't generate trust, and a lot of them don't even look legit! So here's my framework for creating case studies / testimonials that sell for you: ✅ Background info This is the boring stuff, but it's what allows the viewer to relate to the success story. You want the viewer to see themselves in the "before" state of this testimonial - that's what convinces them you could do the same! ✅ The problem / pain ✅ The solution / dream outcome ✅ The mechanism (how you did it) This part is optional, and you can vary how in-depth you go (usually the more basic, the better). If I share how we created the transformation, I try to explain it how I'd explain it to my mom. She's a smart lady, but knows next to nothing about marketing. By the way, the actual format of this case study can vary. You can do a video interview with the client themselves, a video with presentation slides, or even just write it out for your website. Just make the format as platform-"native" as you can.

Your clients are looking for you! So why not showcase your work through engaging case studies to show you can solve their problems! More and more clients and potential clients are asking to see them! Don't be left behind! Creating a case study is a crucial way of building trust and credibility with your current and future clients. Case studies are a great way to showcase your amazing work and should form part of your overall marketing plan. Let's talk more about creating you a suite of case studies. Email me; [email protected]

This is how I build a landing page that people read till the end. (Before this, I used to struggle with what to write) Most people don’t read till the end. They scroll a little and leave, or worse hit back instantly. Here’s a simple 3 step framework to make sure that people stick till the end - 1. Speak 3 benefits that people can visualise Don’t tell what you do, tell why it matters. (Instead of saying “We’ll help you lose weight”, say “You’ll look slim just like your teens”) 2. List their current problems upfront Address 5 problems they are facing right now. Make them feel that you understand their pain. 3. Share your process Don’t leave room for guess work. Make your process clear to build trust and display accountability. Whether you run a business, a personal brand, or an agency, follow these 3 steps and people will read till the end. (Found helpful? Repost to help others ♻️) P.S. - How many clients would you get if people read your landing page?

Welcome advisers to the YuLife for Advisers page! We plan to deliver on whatever you've asked for ✅ Including: ✅ The latest product updates ✅ Access to the latest industry updates ✅ Materials that can best serve your clients 🗓 We will deliver content to you every Tuesday & Thursday! ♻ So follow us for more! Comment down below if you have any other suggestions for content👇

Creating a portfolio from scratch can be downright OVERWHELMING and a bit SCARY! The biggest question is...What do I include when I haven't even booked my first client? No worries, friend—I've got you! Let’s break it down together, step by step, and I’ll show you how to craft a portfolio that not only reflects your potential but also catches the eye of your dream clients. Swipe right and let’s get started on building something great. And remember, if you have questions along the way, just send a DM my way!

🌟 7 Steps to Create an Irresistible "About Me" Page for Your Consulting Business 🌟 Your About Me page is the 🔑 to your success. Did you know that 52% of visitors want to see an "About Me" page? It’s the first place they visit after landing on your website. They want to know - who you are - what you do - why they should trust you. It’s your first chance to build - a connection - establish trust - stand out from the crowd. Here’s how you can make it count: 1 Start with a problem-solving headline 💬 - Grab attention immediately. 2 Write in the first person 📝 - Create a personal connection. 3 State your unique value proposition 🎯 - Be clear and concise. 4 Share your achievements 🏆 - Highlight your expertise. 5 Use client testimonials 👀 - Real stories are powerful. 6 Include professional photographs 📸 - Make it relatable. 7 End with a strong CTA ✍️ - Direct them to the next step.

It's important to identify your ideal client so you can market to them. I've designed this simple workbook to help you do that.