Jeffrey Carlson’s Post

About a year ago, I made a strategic decision to niche down Swayven Digital's focus to game studios and publishers. I believed that by simply swapping the word "digital" for "game" in our messaging around "optimisation," we could carry forward the same principles of enhancing user experience through data. But, over the past year, I've come to realize that the term "game optimisation" has a very specific, technical meaning in this industry. Focused on improving frame rates, memory usage, load times, and overall technical performance. While these are all essential aspects of a great player experience, it's not a true representation of the value that Swayven Digital offers. It was a bit of a "lightbulb moment" when I discovered that what we really excel in is game LiveOps—the ongoing management of a game post-launch, using data to optimise player engagement, retention, and monetization. This is the area where we truly help game studios thrive, by turning data into actionable insights that improve the player experience and the bottom line. To be honest, the last year has been full of moments where it felt like I was hitting a brick wall, wondering why we weren’t gaining the traction I’d hoped for. But they say growth comes from lessons learned, and this has been a big one for me. Now, with a clearer understanding of where we fit, I’m excited to see how Swayven Digital can drive even greater success for game studios through our expertise in game analytics and LiveOps. Better late than never, right? #GameDevelopment #LiveOps #GameAnalytics #SwayvenDigital

🚀Ready for a thrilling rollercoaster ride through Poland's dynamic developer tools industry? Our latest article examines at how CI Games, led by the visionary Marek Tymiński, is propelling the global interactive entertainment space into new dimensions. An international publisher, developer, and distributor, CI Games has already shaken up the gaming industry with its staggering successes, such as "Sniper: Ghost Warrior" which sold over 3 million copies globally! 🌐 Join us in delving under the hood of CI Games to uncover the secrets behind their insatiable quest for innovation, and how they are reshaping the future of interactive entertainment. https://lnkd.in/dxjEA_7u Follow CI Games and Marek Tyminski for more updates on their trailblazing journey. Let's celebrate the unstoppable growth of European startups, one game-changing innovator at a time! 🎮💼 #EUStartups #Innovation #CIgames #GameDevelopment #InteractiveEntertainment #GamingIndustry #PolandTech #Entrepreneurship

6 months in. 1 —> 3 case studies 1 —> 8 active clients +20% CVR for Lion Studios (by AppLovin) +57% CVR for Avakin Life The concierge phase is ✅ We can achieve impact for ICPs, and do it <2 months. It’s time to productise. P.s.: PressPlay automates AB testing on Google Play for gaming companies, using AI and scheduling features. From asset creation to experiment deployment. P.p.s.: case study link in the comments! #growth #product #saas #ai #martech

🚀 Exciting News from InvestGame! 🚀 I’m thrilled to announce our new partnership with GDEV Inc. Together, we’re launching a series of in-depth features that investigate pivotal trends in the gaming industry. 📊 In our first feature, we analyze whether gaming VCs are shifting their investment focus from traditional game development studios to tech-driven startups (link in the first comment). 🔔 Stay tuned for more engaging content! Follow GDEV Inc. and subscribe to InvestGame newsletter for the latest updates. #InvestGame #GDEV #GamingInvestments #VentureCapital #GamingIndustry #MarketAnalysis

Effective monetization strategies are one of the most important parts of #gamedev, for both developers and players alike. New in PlayFab Economy v2: Explore Segment Actions and Targeted Offers. You can read more here: https://lnkd.in/e6SWHz-z

The competition for share of visits and spend in the casino gaming industry is intense. Leaders are constantly searching for innovative ways to keep their best players coming back more often and spending more time on the floor per visit. Evergreen Gaming Corporation, which operates four locations in Washington state, turned to LighthousePE to conquer their competition. The results? LighthousePE helped Evergreen transform their mobile app from a passive rarely-used asset into one of their most powerful player engagement tools. By designing a series of automated notifications triggered by players' location and play patterns, Evergreen surpassed even their most optimistic strategic goals: ▶ 21% conversion rate on LHPE notifications. ▶ 33% increase in attributable player visits. ▶ 2 out of 3 players enabled location and notifications. By delivering automated behavior-based notifications at scale, LighthousePE helped Evergreen Gaming drive sustained gains in visits, revenue, and profits. Evergreen continues to set the standard for player engagement and return on marketing spend for the casino gaming industry. If you'd like to learn more, please visit our website at https://lighthousepe.ai/ #AI #personalization #MobileMarketing #MobileApp #BehavioralMarketing

🚀 OpenPlay Joins Forces with Monks to Innovate Media 🚀 We are thrilled to announce OpenPlay Signature, a transformative partnership with OpenPlay and Monks aimed at redefining the media, entertainment, and sports industries. By merging OpenPlay’s cutting-edge asset and catalog management platform with our expertise in rapid tech deployments, we’re unleashing AI-driven workflows, Web3 integration, and next-generation fan engagement—reducing implementation timelines from years to mere months. This collaboration empowers media organizations to streamline operations, unlock new revenue streams, and ensure creators receive faster and more accurate payments. “OpenPlay Signature allows us to accelerate digital transformation at breakneck speed,” said Edward Ginis, Co-Founder, OpenPlay. Curious about how we’re reshaping media technology? Read the full press release at the link in the comments. 👇 #OpenPlay #FormulaMonks #Partnership #TechInnovation #AI #Web3 #Media #DigitalTransformation

🌟 Domain for Sale: GoingOn.xyz! 🌐 Exciting news! "GoingOn.xyz" is up for grabs! 🚀 Perfect for innovators and creators looking to make waves in the digital realm. DM for details! #DomainForSale #DigitalFuture

Overdare, Inc. a joint venture backed by gaming/metaverse industry giants Krafton and Naver Z Corporation, revealed a strategic partnership with Circle Internet Financial, a global financial technology firm and the issuer of USDC, in an announcement on Feb. 26. Read to find out more... #overdare #metaverse #metaversedevelopment #web3

Clout Kitchen, a consumer AI startup operating in Los Angeles and Manila, has just closed a US$4.45 million seed funding round! Co-led by A16Z GAMES SPEEDRUN and Peak XV Partners's Surge, with participation from AppWorks, Antler, Hustle Fund, and more – including gaming heavyweights like Gabby Dizon (YGG), Kun Gao (Crunchyroll), and top League of Legends pros Voyboy, Jankos, and Perkz – this funding will help Clout Kitchen scale its team, establish its US office, and develop its tech stack for future creator-powered experiences. Clout Kitchen’s first product, Backseat AI, is already making waves with over 45,000 waitlist signups! This in-game "buddy" for League of Legends, co-built with Tyler “Tyler1” Steinkamp, offers real-time gameplay guidance with an AI voice twin of popular creators. Pricing starts at just $4.99/month, with creators earning from every subscription. Led by gaming innovators Justin Gorriceta-Banusing (CEO) and Marcel Feldkamp (CBO), Clout Kitchen is on a mission to unlock new ways for creators to engage with their fan base while growing the entire ecosystem. #e27News #Gaming #AI #CreatorEconomy #CloutKitchen #LeagueOfLegends #SeedFunding #Innovation #Tech