Reflecting on my own advice today as I think back to a year ago when Heartbeat Health began it's transition from 'platform-as-a-service' to platform-enabled services'. Healthcare investors placed big bets on software platforms, and now there are hundreds of them. In other fields, platforms are often the most successful companies, but in the vast healthcare market, they represent a relatively small opportunity. What’s much harder, and thus a much bigger business, is delivering care using these platforms. Telemedicine works as well over Zoom as a video system designed for healthcare. But finding and managing clinicians who can deliver telemedicine, for example, is what takes work and is what I think will produce more revenue. Similarly, there was a lot of investment in platforms to manage e-consults, also referred to as online second opinions. Today, for example, several former platform-only companies are building networks of clinicians to provide consultations as well. This again demonstrates the added value of expanding together to create better experiences for patients, providers and payors. This was a big change at Heartbeat, and has proved to be a good one, as we now deliver more services each month than ever, and our value to customers, and patients has grown significantly. https://lnkd.in/eADPr8iV
This is why clinician entrepreneurs like you are so valuable! Your experience helps you spot where innovation can really make an impact. So awesome to see how Heartbeat is evolving!
Absolutely fascinating transformation, Heartbeat Health! Your shift from a 'platform-as-a-service' model to platform-enabled services highlights the vital human element in effective healthcare.
Congratulations and thanks for the important work you're doing to improve lives and outcomes!
Advancing Pharma Tech & BioPharma with AI: CRO, Drug Development, Clinical Trials, Bioinformatics & Emerging Therapies
1moThis transition from 'platform-as-a-service' to platform-enabled services is a smart move, emphasizing that delivering care is where the real value lies. Excited to see how Heartbeat Health enhances patient experiences and outcomes through this strategic evolution!