Jeff Jenkins’ Post

YouTube is crushing the competition with unbeatable reach, creator power, data-driven domination, and a focus on the future of entertainment! 🎯 Unbeatable Reach: YouTube boasts the largest share of overall media consumption, claiming a whopping 9.7% of all viewership on connected and traditional TVs in the U.S. in May 2024. 📺 User-Generated Power: Unlike traditional media, YouTube thrives on its unique creator community. This low barrier to entry and authentic connection with viewers fuels its popularity. 📈 Data-Driven Domination: YouTube leverages data effectively, offering targeted advertising and personalized recommendations that keep viewers engaged. 🚀 The Future is Now: YouTube is at the forefront of trends, experimenting with episodic content and AI-powered features, potentially disrupting traditional Hollywood content creation. Want to unlock the power of YouTube for your business? Nomology, we help businesses leverage data and AI to optimize their YouTube strategy for maximum reach and impact. 📩 Let's chat! #YouTube #StreamingWars #ContentMarketing #YouTubeDomination #ContentMarketingStrategy

In Nielsen's latest Gauge report, YouTube became the first streaming platform to reach over 10% of daily viewership among U.S. audiences. This milestone signals a significant shift in media consumption trends and highlights how digital platforms are redefining "TV." Why the surge? Well... it's not from folks like me NOT watching sports that's for sure, because the growth is all about sports and live content. YouTube’s viewership of sports content alone hit 35 billion hours in Q2 2024, up 45% year-over-year. This move towards live sports has put YouTube in direct competition with traditional broadcasters, offering a flexible, on-demand viewing experience that resonates with younger, mobile-first audiences. As media consumption habits evolve, leaders in charge of managing their media investment strategy need to consider where their audiences are truly spending their time. With platforms like YouTube dominating not just on mobile but now on TV screens, it’s time to rethink how we define television itself. The line between streaming and traditional TV is blurring, and platforms that leverage on-demand, diverse content will continue to capture more of the viewership pie. For brands, this means rethinking media strategies and embracing platforms that prioritize engagement over traditional formats. The question is no longer just about buying TV spots or impressions; it’s about strategically aligning with where the audiences are — and YouTube's 10% mark is a wake-up call for any media planner.

There's only ONE YouTube. 😎 Last week at #Brandcast2024, YouTube celebrated a new era of entertainment where creators are the new must-see TV and viewers have become the best and 24/7 fans! It's thrilling to be part of a platform that's not only the #1 most-watched streaming platform in the US but also the second most-watched media distributor overall on TV! (according to Nielsen) 😍 With millions of creators, billions of fans, and all the content we love most, we can just say: There's only one YouTube. And as viewer behaviors shift, creators redefine what we think of as “TV,” and brands transform to meet the moment, we're continually innovating to help advertisers drive the outcomes they care about, now with 3 new ways to engage through TV screens, and connect with viewers in the living room: 1. YouTube Select Creator Takeovers. Now brands will be able to own 100% share of voice on top creators’ channels like Kinigra Deon or Zach King. (Currently only in the US) 2. Non skips for Video Reach Campaigns. Google AI-powered video campaigns are being optimized for the living room to deliver on your reach and awareness goals more efficiently, using your existing non-skippable assets. (Global Beta coming) 3. Branded QR Codes. QR codes have driven double the interactivity on the TV screen in the past year. And now, our new branded QR code will allow you to present a more holistic and interactive presence with your brand! (Global Beta coming) Are you including YouTube in your marketing strategy to connect with users in the living room? Tell me more about it in the comments! #YouTube #Brandcast #Creators #Advertising #Innovation

Well this was an interesting read. I think it really demonstrates the shift in our media consumption patterns and how integral YouTube and other streaming platforms are now to Neilsen's ratings. This shift not only impacts how audiences are quantified but also reshapes advertising strategies and content distribution. Let’s discuss how we can leverage these insights for more targeted engagement strategies and content that resonates with today’s diverse audiences. #MediaTrends #DigitalTransformation #NielsenRatings" https://lnkd.in/eYSmAcWs

Discover the future of entertainment marketing with TikTok Spotlight! Transform how studios and streaming platforms engage with their audiences using TikTok Spotlight! 🌟 TikTok Spotlight offers dedicated landing pages that link directly from TikTok videos. Fans can access all the essential details—synopses, cast information, official accounts, and a collection of related creator content—all in one place. They can also stream or purchase tickets straight from these pages. Collaborate with top creators to craft authentic, engaging content that truly resonates. 🎬 And that's not all! 😱 Gain valuable insights with real-time analytics to track performance and trends. Refine your strategies like never before. Warner Bros. and HBO have already seen amazing results with Spotlight. 😉 Curious to learn more? Check the comments below! 👇🏼 #TikTokSpotlight #EntertainmentMarketing

🔍 You’re a distributor sitting on a bunch of awesome movies and series content? NOW is the perfect time to unlock it’s true potential, connect your content with millions of viewers on YouTube and collect ad-revenue on the way. Why start now? 1. YouTube on TV is the #1 most watched streaming platform in the world 2. Audiences from the age 35+ are leaving their traditional TV habits behind and join the platform in masses 3. Users on YouTube are more than ever hungry for curated high quality content But there’s a problem: The platform is getting more and more competitive, you need to know HOW to appeal the millions of active daily users. That’s where we come into play: We’re YouTube Natives, been active on it since 2012 and know how to curate content to attract the right audience. Why partner with us? 1. Our network includes trusted channels like KinoCheck, Entertainment Access, Clip by KinoCheck, Clips & Chill, Action Society... reaching more than 15 million subscribers and 150 million long-form video views per month.  2. More than 200+ partners around the globe are already trusting our services.  3. We specialize on targeting audiences in high RPM territories like the US, UK, Canada and Central European markets and are specifically blocking out low RPM territories. Our numbers truly mean something and are not bloated for the sake of it. Whether you want to license out clips from your titles or full length features, feel free to contact me here via LinkedIn.

YouTube dominates streaming, forcing media companies to decide whether it’s friend or foe : How YouTube beat Netflix and Disney in the streaming wars YouTube’s community personal relationship is YouTube’s secret sauce : YouTube’s growing dominance :YouTube would be worth a whopping $400 billion as a standalone company — more than Disney and Comcast combined : YouTube made up nearly 10% of all viewership on connected and traditional TVs in the U.S Netflix ranked second, claiming 7.6% of viewership “We’re not talking about your mobile phone, your laptop ... but on the biggest screen in the house, the TV” “Every [media] executive has to be paying attention” YouTube which effectively invented user-generated content, claims a daunting share of overall media consumption. And it’s no longer just dominating the internet, it’s dominating the living room, too : users watch more than 1 billion hours of YouTube content on TV screens each day. More than 150 million Americans watch YouTube on connected TVs each month : Ad dollars have followed : 2023 YouTube took in $31.5 billion in advertising revenue, up 8% from 2022 and 271% from six years ago. In the first quarter of 2024, YouTube’s ad revenue climbed 21% from a year earlier to $8.1 billion “YouTube is still the 800-pound gorilla in this space, and I do believe they’re a pretty unstoppable juggernaut” “My suspicion is that there will be a bit of an aging out” “I think longer form storytelling is hard to replace with super short form storytelling” younger Americans use YouTube as an online encyclopedia--more immediate YouTube threat for Netflix comes from an advertising perspective. Netflix is now going head-to-head with YouTube for marketing dollars after introducing its ad-supported tier in November 2022 : Netflix said in May that it has 40 million global monthly active users for its advertising tier. That’s a far cry from YouTube’s more than 2 billion monthly active users “YouTube 1.0 strategy” given how TikTok, YouTube Shorts and Instagram Reels have redefined short-form viewing “The future strategy is to use AI to deliver personalization for each of us. Today, none of the traditional media players has that. That’s YouTube 2.0” YouTube has shared more than $70 billion with its creators over the last three years through its Partner Program, which shares advertising revenue with more than 3 million channels on the platform “Why would I create a show and sell it to a network when I could just put it on YouTube?” “You’re self-funding, but if the money you’re making from AdSense is going right back into your content to make more money, why do you even have to contact that third party?” “With YouTube, if you have the drive, the ability, and in many cases, your phone, you can skip those steps and put it out into a democratic platform where the audience ultimately decides what rises to the top” Ninety three percent of teenagers say they’ve used YouTube outpacing TikTok (63%), Snapchat (60%) and Instagram 59%

It’s a new ‘advertising real estate’ for YouTube. Pause-vertising has been brought up in pervious Brandcast events from YouTube. Last week it came up again. YouTube announced they would integrate pause advertisements into their streaming platform, aiming to increase advertising revenue. What sets YouTube’s pause advertisements apart is that they are significantly less disruptive compared to other ad formats. These ads appear as static images next to the paused video, and users even have the option to dismiss the advertisement altogether. For brands looking to reach a diverse audience, either instead of or in addition to partnering with creators, partnering with YouTube for pause advertisements provides them with new and unique ways to connect with consumers. How do you think Pause Ads will impact user experience and advertising effectiveness?

YouTube has been around since 2005, but it's now becoming the go-to platform for TV viewing. More than half of YouTube viewing now happens on traditional TVs. For 15 consecutive months, YouTube has led the streaming space in overall time watched, even surpassing Netflix. The only other media giant that rivals YouTube in this space is Disney, with its multiple platforms like Disney+, Hulu, ESPN, ABC and other cable networks like FX and Nat Geo. Netflix's move to online streaming almost two decades ago sparked the streaming wars, a fierce competition among major media entities for viewers’ attention. Currently, nearly every major media company is in the streaming space, competing for attention of a massive digital audience, dominated by younger viewers. YouTube is leading this race as the second most visited website in the world, just behind its parent company Google. A significant factor behind YouTube's success is that it's free, making it more appealing to younger audiences who shy away of expensive cable TV. Another key to its success is user-generated content. With 3.7 million videos uploaded daily, creators generate content, not the company, saving YouTube billions. A 2023 survey showed that most Gen Z and young millennials prefer user-generated content. Unlike traditional TV, YouTubers provide fresh, interactive content, creating a sense of social connection. For creators, YouTube offers unparalleled global reach as its available on every device and in multiple languages. YouTube's revenue mainly comes from advertising. In Q1 of this year, YouTube saw ad growth of 21% year over year. YouTube’s global advertising revenue in 2023 was around $31.5 billion. To put that in perspective, Paramount Global, one of the largest entertainment companies in the world had total revenue in 2023 of $29.6 billion. YouTube's expanding reach is great for media companies, but it also means YouTube is competing against these same companies' streaming services. The more time people spend watching YouTube, the less time they spend watching everything else. Do you think YouTube will redefine the future of entertainment? Share your thoughts in the comments.

#PersonalOpinion Even YouTube content creators can educate us on #Business Decisions. I personally have not regularly watched their channel, but my wife does. For those unfamiliar, here are the basics of this story… - Three Buzzfeed Alumni left to start a YouTube channel. - They built a STRONG fan base dedicated to their programming. - Their pitch to viewers was, “TV level quality free to all.” - 24 hours ago, they announced to their audience they were leaving YouTube and all new programming would be moved to a $6.99/month streaming service. - The streaming service is owned by them and only has their content. When they shared this with their audience, they were met with overwhelming frustration, annoyance, and dismissiveness. This very well could be in their favor long term, but the lesson I think we can take away in the business community is customers are smart and willing to be loyal. In my opinion, a better route for this would be to start from the beginning with paid programming or let their audience know they would SLOWLY transition into this structure. After the video went live, they followed up by saying the change will take place in May. To their market, it feels very rushed and they feel betrayed as consumers. At the end of the day, business owners should ALWAYS do what is best for their communities. Ownership and staff are vital to that equation, but so is the consumer. As it stands now, a lot of their market is being very vocal they will not purchase their subscription, nor will they return for the free content already on YouTube. Our customers trust us and want our services, but their input of change should be accounted for when a major decision is made. Watcher Entertainment is well within its right to make changes and decisions for the product they own. But it is worth noting the consumers may disagree or reject said changes or decisions. #BusinessOwnership