Jeff Dodds’ Post

Top 10 Benefits of Partnering with Formula 1 Teams for Brand Exposure. In the fast-paced world of motorsports, Formula 1 stands out as a premier platform for brands looking to amplify their exposure and connect with a global audience. Partnering with Formula 1 teams offers a multitude of benefits that can elevate your brand to new heights. Here are the top 10 benefits of aligning your brand with Formula 1 teams for unparalleled exposure: 1. Global Reach and Audience 2. High-Profile Events 3. Brand Association with Excellence 4. Engagement Opportunities 5. Content Creation 6. Corporate Hospitality 7. Innovation and Technology Find out more about the last 3 ones in our full feature. Link in comments #Motorsport #Partnerships

For those that follow my Formula 1 analogy for Cloud OP’s, data led transformation and Operating Mastery… Here is an explanation of the business model underneath. Heavily regulated like Insurance. Level playing field - you all have Guidewire or some platform - now the difference beteeen first and last is HOW YOU OPERATE IT.

It's been a while since my last post, and the sports media landscape has been buzzing with notable events, from WNBA viewership highs to the NBA’s intriguing media rights negotiations (I still think they'll find a way to craft a package that keeps TNT in the mix). However, today I’m focusing on a development from my past professional sphere in NASCAR: the closure of Stewart-Haas Racing and its implications for the sport. The decision for Stewart-Haas Racing to cease operations after 2024 highlights the significant challenges of maintaining a competitive racing team. Yet, this comes as NASCAR is entering a promising phase with a new media rights deal beginning in 2025 with FOX, NBC, Amazon, and TNT Sports. This deal is pivotal, introducing innovative streaming options that may redefine fan engagement, including Amazon Prime Video’s exclusive streaming of select races. This blend of traditional broadcasting with modern streaming reflects NASCAR’s strategic adaptation to a changing media environment, aiming to broaden audience reach and enhance fan experience. The closure of Stewart-Haas Racing is significant, but NASCAR’s evolving media strategy offers optimism, showcasing a commitment to innovation and adaptability essential for thriving in today’s dynamic sports media landscape. I’m eager to hear your perspectives on NASCAR’s new media strategy. How do you think this will impact the future of racing and sports broadcasting? How can other sports entities leverage similar strategies to overcome their challenges?

🚀 Last weekend was HUGE for sports viewership 🚀 - NBCUniversal's broadcast of the 150th Kentucky Derby at Churchill Downs Racetrack drawing the largest audience since 1989, with 16.7 million viewers - ABC News broadcast of Formula 1 Miami bringing in 1.96 million viewers, the second largest F1 broadcast only to last year's inaugural F1 Miami Grand Prix that garnered 2.6 million viewers. Horse racing is seeing a resurgence into a younger demographic, while F1 continues to grow its presence in the United States. So how do these organizations and their affiliated partners continue to grow the brand? i360 has your answers: i360's Consumer Pulse shows that in the last year: - 18% of the population have watched an F1 race 🏎 - 3.1% of the population have attended an F1 race 🏎 - 10.8% of the population have watched horse racing 🏇 - 3.7% of the population have attended a horse race 🏇 With i360's Survey Research and Data Science teams, we work with organizations to identify consumers on an individual level. Our teams then predictively score everyone nationwide based on their potential to take any number of actions: watch a sport, attend a sporting event, purchase a premium experience ticket, purchase merchandise, etc. Find out more: https://lnkd.in/eDgeuBRX

Interesting article from SportsPro on the growing interest in Formula 1 in the U.S. While viewership still has room to grow, the stats suggest that some fans are shifting from NASCAR to Formula 1 and INDYCAR. As the article notes, if cracking the US market means 1M+ in vieweship, FI has already achieved its goal. #sportbusiness https://lnkd.in/gfz5ED3N

Red Bull's strategy extends far beyond energy drinks, with over 12 billion cans sold in 2023, showcasing their iconic status in the beverage industry. A key factor in their brand recognition is their extensive involvement in organizing events. Here's how they've mastered the art: First Mover Advantage: Red Bull's pioneering spirit was evident as early as 1988 with the Red Bull Dolomitenmann, one of the toughest adventure races. A foundation stone to built upon. Community Events: Red Bull has a presence in nearly every arena imaginable—from sports competitions to hackathons, gaming events, and even homemade kart racing. Their ability to connect with diverse groups ensures that the brand remains relevant across various interests and hobbies. Positioning is Key: At any event, Red Bull’s placement is strategically designed for maximum visibility. From a DJ truck that pulsates with energy to Red Bull arches marking event termini, the brand ensures its iconic bulls are not just seen but are an integral part of the experience. Part of the Extreme: Red Bull is synonymous with extreme adventure. Whether it's racing at breakneck speeds in Formula 1 or sponsoring audacious feats like stratospheric skydives, Red Bull crafts an image that's all about pushing limits and redefining what's possible. The memory of an experience lasts longer than the memory of a benefit. #brand #events #marketing

If you enjoyed this Thread, you’ll love this one on A new way to advertise: 🚀 Boost visibility on digital and physical tracks 🤝 Foster meaningful partnerships with fans and businesses 🏁 Drive your brand to the front of the pack Here you go: www.trackbarmedia.net Ready to take the lead? 🏎️💨 Partner with us at Track Bar Motorsports for an advertising experience that's as thrilling as the race itself! 🏆 Share or comment if you're ready to speed past your competition! 📈 #RaceToTheTop #DigitalMarketing #TrackBarMotorsports TBM

As the second half of the 2024 Formula 1 season kicks into gear, here's your reminder on intricacies this market brings: 🏁 Formula 1 teams have incredibly passionate fans, and any sponsor should share in this passion. 🏁 It's not just about the money. F1 teams want sponsors that demonstrate active engagement, with team activities, joint goals and marketing hype. 🏁 F1 sponsors need to move away from passive support to active support, committing more time and resources than traditionally used to. 🏁 It's crazily competitive and only brands that find innovative ways to stand out will catch the eye of team principals. This goes beyond logos and liveries, and into fostering a deep connection between team, sport and fans. 🏁 The volume of sponsors on cars and race suits is contributing to diminishing visibility and sponsor fatigue, intensified by constant rotation race to race. 🏁 Measuring ROI is challenging without the right data partner, with more sponsorships, platforms and fans then ever before. But, with the right guidance and tools, sponsors can thrive in this environment. To find out how, read our complete guide to sport sponsorship in Formula 1 here: https://hubs.la/Q02P4-v00 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

Is F1 popular in outside the US? Yes, someone asked me this on a class discussion board the other day when I made the argument that #F1 is one of the most globally popular sports today. Of course we have soccer, cricket is pretty globally popular, and Olympic sports are popular (at least every 4 years). However, F1 really is a global sport - and it’s thanks to the brilliant #marketing that’s been used the past several years. Here’s what they’ve done: ✨ Spectacle ✨ Their brand is built on sophistication and glamor as well as state of the art technology, bolstering the image to attract high class fans from all over the world - while still making the more cost friendly tickets jam packed of value and entertainment 💲 Sponsorship 💲 McLaren Racing alone has over 50 sponsors this year and Red Bull Racing & Red Bull Technology has 5 Fortune 500 companies on its sponsorship roster. Sponsors come from across the globe to partner with teams, bolstering the overall F1 brand 🌎 Schedules 🌏 The dedication to hosting races in as many countries as possible, spanning to include more locations in Asia and the Americas, has also increased the global power of the sport 📽 Netflix 📽 More than 6.8 million tuned in to watch Drive to Survive in 2023 alone - and the series has been running since 2019, that’s a lot of eyeballs and increased awareness 📱 Social Media 📱 F1 has 56 million followers across all of it’s platforms, with the F1 teams having a combined 134 million followers in 2024.  Digital conversations increased 80% from 2016 to 2022 and the 2021 season brought in 14 million new followers alone ⚙ Drivers and Teams ⚙ None of this happens without a good on track product. Especially when it comes to drivers - there’s a diverse range of personalities and backgrounds represented on track, enabling F1 to resonate with a variety of fans around the globe F1 isn’t a global phenomenon for one reason or another - it's from a massive combined movement across a variety of marketing strategies. What do you think is the biggest contributor to F1’s globalization of late? 📸 Enjoy this photo of Lando Norris winning the Miami GP - most watched F1 race in US history, in case you were doubting 😁

Great article highlighting the health of the teams and the ecosystem #f1 #libertymedia