Jeba Momtaz Ahmed’s Post

BFCM is the most profitable period of the year for eCom brands. 11 Google Ads strategies you need to dominate this BFCM: 1. Tweak your copy During a sales period like BCFM, you have more competition. Differentiate yourself with your copy. Make it relevant to the customers. Tailor to the event you’re advertising. - - - 2. Unique Shopping Ads Update your product feed in Google Merchant Center with BFCM-specific titles. You can go 1 step further with new product pages just for BFCM. We saw a much better conversion doing this last year. - - - 3. Pricing Strategy There're 3 pricing strategies you can use: Sale prices - for Limited-time discounts. Price drops - for large reductions compared to your old prices. GMC promos - for special offers applied at checkout. These tactics help your ads stand out during this competitive period. - - - 4. Maximize Extensions Focus on 3 main extensions: Promotion Extension: Highlight BFCM deals in your ads. Sitelink Extension: Links beneath your ad, directing users to your specific pages. Price Extension: Show your prices directly in your ads. - - - 5. Segment Sale vs. Non-Sale Products Make sure you segment your sale & non-sale products. This lets you allocate more budget on your sale products. Custom labels are the best way to do this. - - - 6. Optimize pMax Asset Groups If you’re running a full-build pMax campaign, create a BFCM-specific asset group in pMax. Load it up with images, videos, and headlines relevant to the event. - - - 7. Set Your Baseline Most brands dive into this period without a clear goal or plan. Dive into last year’s BFCM data. Use Auction Insights to see what your competition was up to. This will give you a benchmark to measure against. - - - 8. Delayed Gratification Retargeting People are bombarded with deals and promotions in this period. So they might get overwhelmed and abandon their carts. Create a dedicated "BFCM Extended". Give them a compelling offer and watch those extra sales roll in. - - - 9. Demand Gen Campaigns Don’t wait for BFCM to start promoting. Use Demand Gen campaigns to build hype. Have a sign-up page to receive an early code for the coming sale. When your BCFM campaign is live, your audience will be ready to buy. - - - 10. Steal Competitors’ Traffic This is a great way to capitalize on the increased shopping activity. 2 ways to do this: • Bid on competitors' branded keywords • Create custom audiences targeting their visitors - - - 11. Setup Campaign for Viral Traffic When your social media ad goes viral, a large number of people will search for your brand & products. Be ready. Separate branded and non-branded campaigns. Control your budget & avoid overspending. - - - If you like this, you will love my newsletter. No BS. No fluff. No generic stuff. Just proven Google Ads strategies to help you maximize your profits and scale your brands. Join for free here: https://lnkd.in/dSU2wyDz

How We Achieved INR 55 Lacs in a Month for a D2C Brand: A Case Study "If this doesn't work, we might have to pause our ad spend." The founder's words hit me hard. We had just started working with a D2C brand struggling to gain traction online. They were burning through ad budgets with minimal returns, stuck in the classic cycle of high traffic, low conversions. It was clear that we needed a game plan that would not only drive sales but do so efficiently. Here’s how we made it happen: 1. Deep-Dive into Audience Analysis for Meta Ads Before launching any ads, we did a complete audit of their current Meta campaigns. We noticed they were targeting broad interest groups, resulting in diluted reach. Using 2024's top Meta strategies, we turned our focus to micro-audience segmentation. We broke down the brand's customer base using purchase behavior, past ad interaction, and engagement data. - Strategy: We crafted custom audiences from high-intent users. We used lookalike audiences (LLA) between 4-7%, which surprisingly outperformed the narrower 1-3% LLAs. This approach helped us find a new set of potential customers who were similar but not exactly the same as their current buyers. The larger LLA captured more diversity, allowing us to scale efficiently. - Result: With the LLA between 4-7%, we saw a 30% decrease in customer acquisition cost (CAC) within the first two weeks of the campaign. 2. Dynamic Product Ads with Personalized Copy We didn’t just use generic ads; we created Dynamic Product Ads (DPAs) that showed products relevant to each user based on their website behavior. But here’s where it got interesting: instead of the usual “product and price” format, we personalized the copy to speak directly to the user's interests or actions on the website. - Example: If someone viewed a skincare product but didn't purchase, they’d see an ad that said, "Missed out on clear skin? Here's your chance!" - Result: This boosted our return on ad spend (ROAS) by 50% compared to the generic product ads they were using before. 3. Time-Based Bid Adjustments on Meta We used Meta’s ad analytics to identify when their audience was most active. Instead of running ads 24/7, we adjusted our bidding to increase during peak activity hours, typically in the evenings and weekends. 4. Shopify Data to Guide Campaign Focus The brand used Shopify, so we leveraged its analytics to identify the best-selling products and most popular bundle combinations. - Example: Shopify data revealed that customers who bought a “summer skincare bundle” had the highest average order value (AOV). We created ads centered around this bundle, offering limited-time discounts to new customers. The End Result? We helped the brand achieve an impressive INR 55 lacs in revenue within a month. Ready to take your D2C brand to the next level? Let’s connect! #D2CMarketing #FacebookAds #GoogleAds #EcommerceGrowth #PerformanceMarketing #CaseStudy

With the latest updates, Performance Max (PMAX) campaigns no longer have top priority over standard Shopping and Display campaigns. Instead, Google’s now looking at Ad Rank to decide which ad will show up. But...do you actually know what Ad Rank is and how it affects your campaigns? Let’s break it down! 📊 Ad Rank is crucial for determining where your ad shows up in search results (or if it shows up at all). So, how is Ad Rank calculated? 🤔 It’s based on three main factors: Bid: How much you’re willing to pay per click. Example: If your bid is $5, you have a better chance to rank above lower bids—but bid alone doesn’t guarantee a top spot. Ad Quality: This includes keyword relevance, expected click-through rate (CTR), and landing page experience. Example: An ad for "Running Shoes" linking to a dedicated running shoe page will score higher in quality than one that leads to a generic shoe store. Impact of Ad Extensions: Extensions, like additional links, addresses, or call buttons, make your ad more helpful. Example: An ad with extensions like "Customer Reviews," "Store Location," and "Product Highlights" tends to attract more clicks and score higher on Ad Rank. Got the basics? Cool. Now, let’s dive into how to improve your Ad Rank and boost your campaign performance! 🛠️ Tips to Boost Your Ad Rank: Increase CTR (click-through rate): Write ads that grab attention! Example: Instead of “Great Running Shoes,” try “Top Running Shoes – Comfort & Durability Guaranteed!” to spark more clicks. Optimize Your Landing Page: Make sure it’s fast, relevant, and offers a good user experience. Example: If your ad is for "Running Shoes," take them straight to a running shoe collection with filters, reviews, and fast load time. Adjust Bids Strategically: Evaluate if a small bid increase can help you rank higher. Example: If your ad is just shy of the top spot, raising your bid by $1 could be all it takes to hit #1 and increase clicks. Use Ad Extensions: Add value with extra links, customer reviews, exclusive offers, or call buttons. Example: An extension like “Free Shipping” or “Today’s Exclusive Discount” can make your ad stand out and boost your Ad Rank. Following these tips will help you get those prime ad spots on Google, increasing your visibility and results! 🚀

Do you have benchmarks to gauge your store and advertising effectiveness? Many struggle to find solid benchmarks for their online store or advertising campaigns, primarily because there's no one-size-fits-all answer. The effectiveness of numbers varies widely based on numerous factors. You might ponder questions like: * What constitutes a strong conversion rate on platforms like Google Ads or Meta? * Is a 500% ROAS considered impressive? * How should I distribute my advertising budget across platforms? * What CTR should my campaigns aim for? * How does my performance stack up against industry standards (ideally through an automated, free tool👇)? While some argue that specific margin percentages or ad spend limits are necessary to prevent losses, these aren't universally applicable metrics of success. We've crafted a report designed to benchmark your store's data against your industry peers. This way, you gain a clear perspective on how your shop and advertisements measure up to industry norms. Consider these insights: 𝐂𝐏𝐀 (𝐂𝐨𝐬𝐭 𝐏𝐞𝐫 𝐀𝐜𝐭𝐢𝐨𝐧) varies significantly depending on your products. Selling €5 toys vs. €2,000 chairs requires different benchmarks.  🚀 Tip: Implement a BI tool that identifies target demographics and groups similar products to refine your targeting and improve your CPA. 𝐑𝐎𝐀𝐒 (𝐑𝐞𝐭𝐮𝐫𝐧 𝐎𝐧 𝐀𝐝 𝐒𝐩𝐞𝐧𝐝)'s effectiveness depends on your cost structure, even with benchmarks.  🚀 Tip: Enhance your ad targeting and creative designs to boost conversion rates and ROAS. 𝐂𝐓𝐑 (𝐂𝐥𝐢𝐜𝐤-𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐑𝐚𝐭𝐞) reflects brand recognition and audience interest.  🚀 Tip: Experiment with diverse ad combinations, focusing on product groups and audience segments. Conduct A/B tests to find the most effective ads. 𝐂𝐏𝐂 (𝐂𝐨𝐬𝐭 𝐏𝐞𝐫 𝐂𝐥𝐢𝐜𝐤) varies, driven by market dynamics.  🚀 Tip: Improve your targeting strategy and integrate a wide array of long-tail keywords to reduce CPC while maintaining high ad quality and relevance. And a difficult one: is my budget between channels split in the best way? You don't know and you will never figure it out as there is no fixed moment to judge it. This morning it might be perfect, tonight it's wrong and tomorrow.... There's no universal "good" number; comparisons to a friend's 400% ROAS without context won't offer clarity. 🛍️ Benchmarking against industry standards is key. And it is the only way. Curious about how your shop compares? 🛒 Click here for a self-evaluation and instantly receive a free report link, the link will give you direct access to our testing tool. You'll get comprehensive insights within a few hours, once your shop's API and our BI processes the data. We will show you - 14 KPI's on your shop - 12 KPI's on your advertising And yes, it's completely free.

Few Days ago I was approached by a client for some recommendations regarding his campaign! (HERE'S MY REPLY) Observations: Spend vs Sales: You've spent £610.43, resulting in £901.67 in sales, which means you're generating sales but your Advertising Cost of Sales (ACOS) is quite high at 67.70%. This suggests that you are spending a significant portion of your revenue on ads, which could affect profitability. Sales Trend: The graph indicates a spike in ad spend and sales in August 2024, with little to no activity in other months like May, June, and September. You might want to assess the reasons behind this isolated surge and understand whether it was due to specific promotions, changes in keyword strategy, or seasonality. Impressions: You received 220,133 impressions in total, which indicates good visibility. However, it's important to ensure these impressions translate into clicks and sales more efficiently. Recommendations for Improvement: 1. Reduce ACOS: Focus on High-Performing Keywords: Analyze which keywords are driving the most conversions and focus your budget on them. Consider removing or reducing bids on keywords with high spend but low sales. Use Negative Keywords: Add negative keywords to prevent your ads from showing on irrelevant searches. This helps in reducing wasted ad spend on clicks that are unlikely to convert. Bid Optimization: Lower your bids on non-converting or low-performing keywords while increasing the bids on those that bring higher conversions. Adjust bids based on performance over time. 2. Improve Targeting: Audience Segmentation: Ensure you are targeting the right audience by using Amazon’s advanced targeting options. This includes demographics, interests, and buying behavior. Product Targeting: If your product is directly competing with similar items, use product targeting to show your ad on competing product pages where buyers are more likely to convert. 3. Optimize Ad Copy and Creatives: A/B Testing: Test different versions of your ad copy and images to see what resonates best with your audience. Small tweaks in headlines, images, or call-to-actions can lead to higher click-through rates (CTR) and conversions. Product Detail Pages: Ensure that your product pages are fully optimized for conversion. If your landing pages (product listings) have weak copy, lack of reviews, or unclear images, the ads might generate clicks but fail to convert into sales. 4. Expand Timeframes and Campaigns: Since your ad spend and sales are mostly concentrated in August, consider running more consistent campaigns throughout the year. Seasonal Campaigns: If your product has a seasonal component, plan your ads accordingly, and use months leading up to peak seasons to build momentum. 5. Use Amazon’s Reporting Tools: Advertising Reports: Leverage Amazon's ad reports to get insights into keywords, campaigns, and ads that are driving the most value. Conversion Rate Optimization (CRO): Focus on metrics like CTR and conversion rates.

Incrementality isn’t the silver bullet for retail media measurement. There is no such thing. Love this perspective of viewing multiple other metrics in context of #incrementality like customer lifetime value (CLV) and new to brand, especially as #retailmedia moves up the funnel.

If you’re a brand owner, I know how hard it is to build awareness and drive traffic. After all that work, when your audience is ready and at the final stage before buying, someone else swoops in and steals your traffic. You pump in more budget, only to realize you’re just boosting brand traffic. There are many channels where you can capture brand traffic, but let’s talk about one. You should know that Shopping Ads can drive impressive results. You don’t need to be Google Ads savvy to know what comes next, just bear with me. Here are some stats first about Shopping Ads.    • They deliver a 𝟯𝟬% 𝗵𝗶𝗴𝗵𝗲𝗿 CTR compared to text ads.    • They can achieve 𝟮𝟬-𝟯𝟬% 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 than text ads. Now, you want to dominate the Shopping Ad Space in Google? Stick with me, I will show you some golden nuggets on how to : - 𝗣𝗿𝗼𝘁𝗲𝗰𝘁 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗮𝘁 𝘁𝗵𝗲 𝗳𝗶𝗻𝗮𝗹 𝘀𝘁𝗮𝗴𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝗰𝗹𝗶𝗰𝗸𝗶𝗻𝗴 𝗼𝗻 𝗮 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗮𝗱, 𝘁𝗵𝗲𝗻 𝗰𝗼𝗻𝘃𝗲𝗿𝘁. - 𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝘀𝗰𝗮𝗹𝗲 :   • Make sure that you don’t fall into the trap, when you scale up, you end up only scaling up your brand traffic xD.     • If you have winning keywords, then you want to have more, then do filter query level segmentation. 𝟭. 𝗣𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 (𝗥𝗲𝗽𝗲𝗮𝘁/𝗮𝘁 𝘁𝗵𝗲 𝗳𝗶𝗻𝗮𝗹 𝘀𝘁𝗮𝗴𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴) :  If you want to protect your brand traffic from competitors in Google Shopping ads. Here is what you can do : - 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 can significantly increase your brand/product's exposure. Take the example of Jolie. They have their product listed in REVOLVE, eCosmetics.com, Anthropologie ,.. It is insane to type in your brand name and see every shopping ad slot dominated by your product. - 𝗕𝗿𝗮𝗻𝗱 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 : Segment your shopping campaigns by brand/non-brand - 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗩𝗮𝗿𝗶𝗮𝗻𝘁𝘀/𝗱𝘂𝗽𝗹𝗶𝗰𝗮𝘁𝗲 𝘃𝗮𝗿𝗶𝗮𝗻𝘁𝘀 : One of the ways to have more visibility for your product is to have Product duplicates or variants. 𝗧𝗶𝗽: If your duplicate landing pages (LPs) have identical content, Google may suspend your account. To avoid this, make sure to change one or more of the following elements: - 𝗧𝗶𝘁𝗹𝗲 - 𝗠𝗮𝗶𝗻 𝗶𝗺𝗮𝗴𝗲 - 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝟮. 𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝗦𝗰𝗮𝗹𝗲 :  When scaling up, ensure you're not just spending on brand traffic, as it's limited and not scalable - 𝗕𝗿𝗮𝗻𝗱 𝘃𝘀 𝗡𝗼𝗻-𝗕𝗿𝗮𝗻𝗱 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 : To gain insights into your non-brand vs brand traffic performance, exclude brand keywords from your Shopping campaigns: Performance Max Feed Only + Standard Shopping. - 𝗤𝘂𝗲𝗿𝘆 𝗙𝗶𝗹𝘁𝗲𝗿 𝗟𝗲𝘃𝗲𝗹 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 : If you are looking for more prospecting on your shopping placement, create a campaign where you negate your winning keywords and brand keywords. #googleadstactics #dtcbrand

Wholeheartedly agree with Mert’s points on measurement here. Understanding how to leverage NTB and the nuances along with CLV with a mixture of short and longer term measurement can truly allow brands to maximize their investments and illustrate overall impact to the business.

Boosting E-Commerce Revenue with Smart Ad Strategies For e-commerce brands, scaling revenue can feel like a big challenge—especially when you’re working with a lean team. But with the right paid search strategies, it’s possible to drive real growth without adding extra staff. Here are a few effective tactics to consider: Target High-Intent Keywords Focusing on keywords that signal buying intent helps get your products in front of people who are ready to make a purchase, cutting down on wasted ad spend. Watch Your ROAS (Return on Ad Spend) ROAS is a key metric for profitable growth. Regularly tweaking your campaigns to boost this number keeps your ads efficient and helps you get the most out of your budget. Leverage Retargeting Retargeting ads to previous website visitors or past customers can lead to higher conversions. It’s a great way to bring back people who are already interested in your brand. A/B Test Regularly Testing different versions of ads—whether it’s the copy, visuals, or calls-to-action—helps you understand what works best. The more you test, the more effective your campaigns become. These strategies can lead to meaningful revenue growth without a lot of operational hassle. For many e-commerce brands, the difference between stalled growth and hitting new milestones is all about fine-tuning their ad approach. What ad strategies have worked best for your e-commerce brand?

Tired of casting a wide net and catching a minimal amount of local business? Ignoring the geography in your advertising strategy might just be the root of your woes. Here's the scoop: Many local businesses make the mistake of focusing too much on reaching as many people as possible, hoping that location doesn't matter. The truth? That approach is insanely inefficient, especially for businesses aiming to attract local customers. Why is this not the best route? Simply put, not all consumers are created equally in terms of relevance to your business. Broadcasting to everyone, everywhere, is costly and doesn't resonate with the needs of local clientele. Your message gets lost in the noise, leading to wasted ad spend. So, what's a better way? Embrace location-based advertising. Refine your targeting to focus on geographic areas where your potential customers actually live, work, and play. It's like a homing pigeon—precisely directed and incredibly effective. Here's how to dial in your location-based strategy: 1️⃣ Analyse Your Product and Service: Determine the nature of what you're offering. Is it something that has mass appeal, or is it a niche service? If you're a local coffee shop, your target might just be the neighbourhood, but if you're selling bespoke furniture, you might widen that to adjacent areas known for home renovation interest. 2️⃣ Assess Local Market Demand: Use tools like Google Trends and local market reports to understand where there's demand for your offering. Look at competitors and see where they focus their operations—this can indicate untapped or burgeoning markets. 3️⃣ Leverage Geotargeting Tools: Use platforms like Facebook or Google Ads to set precise geographic parameters for your campaigns. You can target by radius around your business, specific neighbourhoods, or even certain streets. 4️⃣ Analyse and Adjust: Once your campaign runs, assess performance metrics. Click-through rates and conversion data will tell you where your most engaged audiences are located. Double down on those areas and adjust to regions where results are lacking. Imagine you're a boutique gym offering speciality classes. Try focusing your ads on nearby office complexes and residential areas that contain potential fitness enthusiasts. That precision helps you save money and increase conversion rates. Remember, not every solution requires a blanket approach. By honing in on geographic areas with intent and specificity, your business becomes a community cornerstone, not just another face in the crowded online marketplace. Ready to spark your brand and connect with local customers in a whole new way? Let's talk about how ZOPPLY can help tailor this for you without tying you down to long-term commitments. Because, unlike your average digital marketing spiel, we're all about making your business truly resonate.