Adobe MAX 2024 went live this week, and there’s nothing quite like being surrounded by thousands of other designers. As the largest conference of its kind, the creative energy is unmatched. Of course, Generative AI stole the show. Here are a few standout features from the keynote: • 🧠 Distraction Removal in Photoshop (live) — an extension to the already powerful Generative Fill. Effortlessly clean up your images with just a click. • 🎬 Object Selection in Premiere Pro (future-beta) — say goodbye to old-fashioned rotoscoping. This new feature dramatically streamlines mask tracking/animation. Both of these are massive time savers that will speed up workflows! One especially exciting reveal was Generative AI Text-to-Video (and image-to-video!) coming to Firefly (live-beta). It’s the only generative AI video model that’s commercially safe because it’s not trained by scraping the internet … another showcase of how Adobe truly thinks about creators. It's all about augmenting the creative process, not replacing it. But the moment that had me saying “wow” out loud? 🚨 Generative Extend (live-beta) in Premiere. Imagine extending a video like magic with no loss in quality. Just incredible. If you missed the keynote, you can watch it here: https://lnkd.in/gJxVGHvH If you just want to check out what I thought the killer feature was, check it out here and let me know if you agree: #adobe #adobemax #adobemax2024 #creative #design #photoshop #permierepro
Wow🤯
Designer & Illustrator
2moamazing, miss those days!