Julian Della Mattia’s Post

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User Researcher | Speaker | Mentor | Podcast Host 🎙 @ From Finders to Builders | I create content about building user research practices

Lately, more and more people want to talk to customers frequently. By trying to make it sound like it's "doable", recruitment gets oversimplified. Reaching out isn't just about site intercepts or random outreach within your user base. In order to build a robust recruitment process, apart from automation, ensuring compliance with regulations like GDPR and CCPA is KEY. Ignoring these regulations can lead to hefty fines. When reaching out to customers, make sure you: - Before setting up recruitment, consult your legal team on how to set this up according to the regulations - Obtain proper consent for sending comms. - Implement clear opt-in/opt-out options. - Use proper filtering mechanisms. You'll thank me later. #uxresearch #reops #productdiscovery #uxr

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