At Supernova Group 🪩 we believe gaming will continue to mature as a core distribution channel. Why? When produced organically, like we did here, it becomes a powerful medium for brands to create signal in a noisy world. Other perks, (1) Introduces a playful form of brand engagement. (2) Broadens reach to a new audience demographic. (3) Replication across other gaming platforms. (4) New revenue stream via in-game store. Reach out to learn how we can do that for your brand. [email protected]
Social media channels are crowded and overwhelming. Fortnite maps? Similar reach, totally open playgrounds for organic brand partnerships. Supernova Group 🪩 partnered with Create Music Group and Chartis to launch two global music artists, Said The Sky and Illenium, into the hottest Fortnite map of the week (masterminded by Sem K.). This unlocked access to millions of players and endless social content. The activation idea was simple: place the artists’ logos into the busy map and showcase their brand to the Fortnite community. In just two days, we saw over 6M+ impressions. And our reel on IG has over 250K+ views and counting (link in comments). The Chartis map is still averaging 250,000-300,000 unique daily players, and we already hit 3 million total players 🤝 We’re building a rinse and repeat formula that’s transformative for brands. Brand → Original Campaign Idea → Busy Fortnite Map → Engaging Social Content Check out the bodycam footage below
tech-forward, humanity-focused
4moI heard you played some videogames back in the day too 👀