JCDecaux North America, Inc.’s Post

The film adaptation of Wicked has cast a spell over audiences worldwide, achieving a record-breaking global opening weekend of $164.2 million, including $114 million domestically. By leveraging high-visibility platforms, the marketing team ensured that Wicked remained top-of-mind for potential viewers, translating street-level engagement into box office revenue. Learn More: https://lnkd.in/eVCps74M #WickedTheMovie #BoxOfficeSuccess #OutOfHomeAdvertising #Ooh #JCDecaux

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