I was afraid I would lose all of my current business if I focused on an ideal client. I was wrong. Who is your ideal client? If you're afraid to narrow it down, this post is for you because you're probably stuck in the same place. I was trying to do business with everyone. That was a mistake. It led me to people who didn’t: - Companies that couldn’t afford what I offered. - Understand the value of my services, - Who didn’t have the budget. Here’s what changed my thinking: your ideal client should be the one you are willing to spend money to find. When you narrow your focus, you actually increase the value of what you bring to the right people—those who truly need what you offer and are willing to pay for it. That doesn’t mean you can’t work with other types of business. You can still do that, but your main focus needs to be on finding your ideal client.
I feel your pain thank you for sharing your learning
Can’t be all things to all people.
Jayson Duncan, this is so spot on! I'm always talking with my clients about marketing to their ideal clients. It's a mindset shift that can initially be scary, but it's a great move for any business.
Agree with this 💯. But staying focused is very hard for any consulting business, as any opportunity that floats by creates FOMO