Jay Nathan’s Post

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COO @ Churnkey.co | Chief Customer Officer

ARR is more than MRR * 12. If you talk, plan, and execute from an Annual Recurring Revenue perspective, you typically have either a) annual agreements or b) annual upfront payments. Or both. Monthly Recurring Revenue is used to describe businesses that have month-to-month arrangements with its customers. It’s possible for a single company to have both types of recurring revenue. Think: online self-serve tier vs. sales-led plans (i.e., “call for pricing”). The value of those revenue streams and their associated cash flows is different which is why they are typically reported separately. Do you use ARR or MRR to describe your business? Are you using the right one? #saas Jay Nathan GrowthCurve

  • ARR vs. MRR

What’s the difference?
Ben Murray

The SaaS CFO | The #1 source for SaaS finance education. Video lessons, content, templates, and communities to accelerate your SaaS and career.

6mo

I use both. But we have to be careful. These "simple" terms can mean many different things. Bookings, exit rate, rev rec, etc.

Ray Rike

Enabling B2B SaaS companies to make better metrics-informed and benchmark-validated decisions using our industry benchmarks, primary research, events, media and advisory services to increase revenue growth efficiency

6mo
Noha Hammam

Customer Success Evangelist | Championing Customer Growth, Retention, & Innovation | Passionate About Aligning Business Outcomes with Technology Solutions

6mo

It is also worth considering how the ARR Captures certain service add-ons as well, because MRR may not always be descriptive of these nuances I guess the usage of ARR and MRR depends on the business model, and they can be used together to give a better picture o the business and revenue health

Jay love this topic. To me MRR is more that a type of revenue stream. Rather it’s a culture that’s required to be successful at ARR. if you’re not focused on 12 monthly closes per year and tracking MoM MRR growth accordingly, you’ll likely miss your ARR number.

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Matthew Bolling

Helping post-sales teams navigate the evolution of Customer Success and Professional Services. Aspiring Chief Customer Officer. Customer & Partner Experience @ Workiva.

6mo

Do you frame MRR and ARR as actuals or as a projection of all active contracts at a given time? For example: MRR is all revenues collected and recognized in April, or MRR is all projected revenues based on active contracts for the month of April?

Daphne Costa Lopes

Global Director of Customer Success @HubSpot | Host @This is Growth Podcast | Building and Scaling Customer Success Teams to $2B+ and sharing what I learn in the process.

6mo

Interesting take. In Hubspot we have monthly and yearly contracts, and use both MRR and ARR when reporting in every segment.

I have typically seen ARR with B2B businesses. Also didnt know the difference that you mentioned and have typically seen people use MRR and ARR interchangeably as monthly and annual ARR. Thanks for the clarification.

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