This does mean Google Search Console Insights focuses solely on data from Search Console, excluding Google Analytics metrics. This simplifies access to organic search insights but removes behavioral data like bounce rates and conversions. SEOs will need alternative methods to integrate search performance with user engagement metrics for a complete analysis.
The shift in Search Console Insights to focus exclusively on Search Console data and exclude Google Analytics metrics carries several implications for SEO professionals:
1. Streamlined Data for Organic Performance
• What It Means: SEO professionals will now see insights that focus solely on search performance data from Search Console, like search queries, page performance, and referring sites.
• Impact: This narrows the scope to organic traffic metrics, removing broader behavioral insights like bounce rate, session duration, and conversions, previously available through Google Analytics.
2. More Simplified Reporting
• What It Means: The update reduces complexity by centralizing organic data in one place.
• Impact: Easier for quick analysis of organic trends, but less integration with holistic web performance metrics.
3. Potential Loss of Context
• What It Means: Without Google Analytics, there’s no direct correlation between search performance and user engagement metrics (e.g., time on page or goal completions).
• Impact: SEO professionals may need to manually cross-reference Search Console data with Google Analytics or other tools to understand the full customer journey.
4. Focus on Search Visibility
• What It Means: The update emphasizes keyword rankings, CTR, and impressions.
• Impact: This encourages SEOs to focus more on optimizing for visibility in search results rather than post-click user behavior.
5. Adjusting Workflows
• What It Means: SEOs relying on Search Console Insights as a unified dashboard for search and behavior data will need to adapt.
• Impact: They may need to set up custom workflows or dashboards in tools like Google Data Studio for a complete picture.
#SEO #Google
We are rolling out an update of Search Console Insights to all properties. With this change, we're focusing on data from Search Console, no longer including metrics from Google Analytics. We hope this makes it easier to look up the details from Search Console Insights.
