🎉 Excited to Share My Latest Project! 📊 Hello LinkedIn Community, I am thrilled to announce the completion of my latest project: an interactive Amazon Prime Dashboard created using Tableau! This dashboard provides detailed insights into movies and TV shows available on Amazon Prime, helping users explore and analyse content more efficiently. Check out the dashboard in action here 🔗 :- https://lnkd.in/ennSNTQ4 Check out my other projects here 🔗 :- https://lnkd.in/eWTwYVDi 🚀 Impact and Benefits: For Viewers: Quickly find and choose the best content tailored to personal preferences. For Analysts: Gain valuable insights into viewing trends and audience preferences. For Content Creators: Identify gaps and opportunities in the current content offerings. 🔍 Key Features: Comprehensive Data Visualization: Easily navigate through a wide array of movies and TV shows using visually appealing and intuitive charts. Detailed Analytics: Dive into ratings, genres, release dates and description for a better understanding of content trends. User-Friendly Interface: The dashboard is designed to be accessible to all, from casual viewers to data enthusiasts. Custom Filters and Views: Tailor your exploration with customizable filters based on genre, rating, year, and more.
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Hey #datafam, Exciting news! I unveil my latest dashboard, which uses Parameter Actions/Parameters to allow for a more interactive experience. The dashboard is designed to analyze the stock price of Apple over a period of time, and it provides some great insights into the company's performance. The thought while designing this dashboard was same way we search for stock price on google and how we can select different time frames. It's a great tool for anyone looking to stay on top of the stock market. If you haven't had a chance to check it out yet, head over to my Tableau profile and take a look. And as always, I welcome your feedback. Let me know what you think of the dashboard and any suggestions you might have. Here's the link to the dashboard: https://lnkd.in/dBNZpik7 Looking forward to hearing your thoughts! Thanks Prasann Prem for inspiring to upload.
Apple Stock Analysis
public.tableau.com
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Absolutely agree, Marissa Mayer! The ideal balance lies in aligning consumer demand with the marketer's offer, delivering "the entire search information in one click." However, the critical question is: what will be the cost to marketers for sharing their monetizable data with platforms like Google or OpenAI? That’s the real challenge to solve—the ultimate holy grail of monetizable data share.
Marissa Mayer just laid out a possible business model for ad-supported AI chatbots | TechCrunch
https://techcrunch.com
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Slowly but surely Google are turning PMAX into the product it should've been when it launched. These added insights and reports are a godsend compared to trawling through custom reports within the reporting sandbox and then stitching them together to get the insights you needed/wanted https://lnkd.in/e_CvFrYE #ppc #paidmedia #googleads #pmax #performancemarketing #digitalmarketing
Google Introduces New AI Tools For Performance Max Campaigns
searchenginejournal.com
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How do we know which advertisers are growing, which publishers are popular, and what ad networks have the most impact? It all comes down to Technology Detection, but this practice—while very efficient—is resource-intensive. We streamlined our fingerprint identification process with a bit of help from machine learning. Read our blog to learn all about how online advertising works, how we track it with algorithmic assistance, and why the human component remains central to digital work. https://lnkd.in/e22YmgJ3 #MachineLearning #AdTech #ProgrammaticAdvertising #AIinAdvertising #TechnologyTrends #DataDrivenMarketing
Advertisement detection: how machine learning changes the way we discover technologies | Blog | Dataprovider.com
dataprovider.com
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In a recent Tableau project, I delved into a Netflix dataset, analyzing movies and TV shows on the platform. The dashboard offers a detailed view of crucial metrics like content duration, ratings, release years, genres, and global distribution. Noteworthy findings include movies comprising 68.42% of the content, with TV shows making up 31.58%. The "Top 10 Genres" chart reveals popular genres led by "Children & Family Movies," "Comedies," and "Documentaries." Moreover, the ratings distribution emphasizes TV-MA and TV-14 content, reflecting Netflix's appeal to mature audiences. A time series analysis showcases a surge in Netflix content. The world map visualization underscores the platform's global diversity, with content originating from various countries. This project underscores my Tableau expertise in transforming intricate datasets into actionable insights. The dashboard serves as a valuable tool for understanding Netflix's content trends, aiding stakeholders in data-driven decision-making based on viewing habits, content types, and audience preferences. #Tableau #Netflix https://lnkd.in/ehYijawS
Book1_tableau
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📈📺🔍 Unveilling my latest project: a dynamic Amazon Prime Interactive Dashboard created using Tableau! This comprehensive tool offers a wealth of insights into Amazon Prime's vast library, including total shows by country, top ratings, genres, release years of movies and TV shows, and a breakdown by show type. Delving into geographical distribution, audience preferences, and content trends, this user-friendly dashboard empowers stakeholders to make informed decisions and refine content strategy. Whether you're in the content industry or just a curious viewer, this dashboard provides a fascinating look into the world of Amazon Prime. Check out the interactive dashboard here: https://lnkd.in/gxRg73uf #AmazonPrime #Tableau #DataAnalytics #ContentStrategy
Amazon Prime Interactive Dashboad
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I probably shouldn’t be sharing this yet… but I’m excited 🫣 I’ve been working on a tool that lets you upload ads in bulk to Meta from Airtable. I’ve spent probably 200 hours on this project over the last year. This morning I tested it successfully with 50 video ads, each with 5 ad copy variations but there’s no limit on how much you could build. When I toss an image or video into a Google drive folder I have an automation that uploads them into the corresponding ad account via make.com and organizes them into an Airtable database. From there I’ve built a massive table in Airtable that allows me to build ads using those assets extremely quickly. Right now supports dynamic text, dco, CBO, ASC+, ect. This is for advanced media buyers building hundreds of ads a week at scale. It still needs more testing but if you’re interested in being an early tester of the tool comment “bulk ads” and I’ll send you a link to get added to the waitlist. Must be connected to Caleb Kruse to receive the link. ---------------------------------------------------------- UPDATE: This post blew up so i'm dropping the waitlist link here https://lnkd.in/gcdkM46c I just filmed a demo video of the tool in action. You can see it here: https://lnkd.in/gXXsz7kE
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With this - https://lnkd.in/g5Z5-rnN especially the part around editing videos from text prompt, I can imagine a truly personalized e-commerce video shopping experience wherein I could see each product on me. Given the pictures/video of me, car, things at home, you login into a video experience where you see every product that is recommended on you or your place. That should easily increase the CTR, CVR. Players like TikTok should be able to roll this out.
Lumiere - Google Research
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🚀 I'm thrilled to share that I have successfully passed the certification on AI-powered Shopping Ads with Google! 🎉 It reminds me the happy times (almost 1O year ago 😭) spent working on optimizing Gshopping using Javascript with Elodie Gacel, Miennfa UY, Aurélie Chevallier. One of my goals for this quarter was to enhance my knowledge of Performance Max, as it was a crucial element missing from my competence list. Achieving this certification not only broadens my expertise but also equips me with the skills to drive even better results for my products. Here's to continuous learning and growth! 💪📈 #Certification #GoogleAds #PerformanceMax #ContinuousLearning #DigitalMarketing #ProfessionalGrowth
AI-Powered Shopping ads Certification • Alessandro Poletti • Skillshop
skillshop.credential.net
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Ex IPG | Chartered Institute of Marketing Certified | Marketing @ Kingston University London | Account Manager | Client Services | Advertising | Marketing | Brand Strategy | Client Relationships | Brand Management
4moAmazing!