Jayan Narayanan’s Post

Volkswagen has lost their way. First of all, they had that massive emission scandal that destroyed consumer trust and brand credibility. Even putting that aside though, Volkswagen has had a very difficult time transitioning to electric vehicles. Their former CEO, Herbert Diess was a massive fan of Tesla and tried to push Volkswagen to embark on an all-out push to switch to electric. Not all of Volkswagen’s board members were enthusiastic about this plan, but they agreed to it anyway, and unfortunately, it’s not playing out so great. This video explains the various reasons Volkswagen is struggling with their pivot to EVs and the future of Volkswagen. https://buff.ly/4cgnwSu #innovation #ev #automotive #transformation

As we say at Ford, be curious! Relationships are essential to effective cross-company collaboration. The new all-electric Explorer is built on the MEB platform. This is a prime example of how two auto giants work together to drive innovation and produce a world-class solution to delight the public. However currently only in the EU, stay tuned. Go Positively Speaking Up, Go Standing on the Shoulders of Giants, Go Always Deliver, Go Outpace the Competition, Go, Ford, Go Engineering, Go EV Revolution, Go Customer Experience, Go Design and Software Teams, Go UAW, Go Strategy Team, Go Auto, Go All Industries! #innovationliveshere #aheadofthecurve #diversityandinclusion #careabouteachother #opportunities #strategy #manufacturing #EVs #Blueovalcity #deliver #innovationneversleeps #changingthegame #relentleespursuitofperfection #newageautomotivehistory

The narrative from Nissan and VW is potentially catastrophic. Governments around the world continue to prove how totally incompetent and unfit for purpose they are. I can't think of another sector that has done more to evolve their businesses to fit with the transition to electric and a greener future and Governments have absolutely shafted them with continuous changes in policy. 2025 will be a precarious world.

Midweek inspiration: Embrace the innovation that drives Volkswagen forward. From electric drivetrains in the ID.4 to intuitive digital cockpits across the lineup, Volkswagen is setting the standard for future mobility. Discover how cutting-edge technology enhances your driving experience. What Volkswagen innovation do you find most exciting? 🚀🌿 #Innovation #FutureOfDriving #WednesdayWisdom

⚡Automatic Post Collision Braking System⚡ The Volkswagen front assist system with automatic emergency braking is designed to warn you of a potential collision and assist by braking to avoid or lessen the impact of a crash. It uses a radar sensor (and in select models a camera) to monitor the traffic in front of your vehicle and helps identify possible hazards, such as a driver in front of you that suddenly brakes. What do you think about this? Share in the comments👇 ____________ For more eye-opener inspirations follow me Peter Berkel 🔔 #innovation #technology #motivation #marketing #branding #personalbranding #digitalmarketing #creativity

🚗 Ad of the Week: VW "Old Lady" Advert 🚗 This week, we’re highlighting the clever and cheeky brilliance of VW’s "Old Lady" advert! 😇 Who wouldn’t trust a sweet old woman selling her beloved car? Well… you might want to think again. 😉 💡 Why does this ad hit the mark? 1️⃣ Unexpected Storytelling: The ad flips expectations on their head, revealing that the kindly old lady has been living life in the fast lane—literally. This twist keeps viewers hooked and entertained. 2️⃣ Humour Meets Relatability: We’ve all heard the phrase “only driven on Sundays.” By exaggerating this trope, VW connects with audiences in a way that’s fun and memorable. 3️⃣ Strong Product Messaging: While the humour steals the show, the ad subtly underscores the car’s reliability and durability—even after some "enthusiastic" driving. 🌟 Critique: The humour is spot on, but could the playful deception create scepticism around buying second-hand vehicles? Or does it reinforce confidence in VW’s engineering? What do you think about ads that use unexpected humour ? Are twists like these the key to memorability in advertising? Join the discussion below! https://buff.ly/4ezEk7d #AdOfTheWeek #CreativeAdvertising #BrandStorytelling #MarketingHumor #CampaignAnalysis #VWAd #BrandEngagement

The changing landscape of Global Premium Automotive From General Motors to Toyotas to Volkswagen to Tesla to BYD the the top slot is changing From USA 🇺🇸 to Japan 🇯🇵 to Germany 🇩🇪 to USA 🇺🇸 to China 🇨🇳 the best manufacturers are changing The innovation and cost efficiencies are the winners. Each one of these have to excel in both the dimensions Innovation and Cost Efficiency #jenamusings

Porsche Police Cars: How Cool Is That?! Not very, if you're speeding and trying to get away... Keep in mind, technical specifications of any product don't matter. How those specs impact real life do. Listing all the data about a 911's engine, brake system, or transmission might be useful, but it literally becomes an attention grabber when you first help your audience imagine the story of an epic car chase: trying to outrun a Porsche. Capture your audience's imagination by selling life, then they'll be emotionally engaged to buy the machine, tech-specs, or whatever... Be Your Presentation Best. Tell The Story. Boswell Communication Training Home Of The Storytelling BlackSheep. #Porsche #Porsche911 #storytellingforbusiness #storytellingwithdata #leadershipcommunication

The Polo is beloved by UK drivers, known for its reliability and handsome good looks, as well as its ability to retain its value on the second hand market. All of this makes it a popular choice. Despite this, the Polo is not infallible and occasionally, it might throw up an unassuming warning light!🚦 It's good to know how to interpret each of them, and how you should react. Sometime for the safety of yourself and other motorists, and other times to protect your bank balance! 🚗 Dive into the blog to learn more about your VW Polo: https://ow.ly/JpLB50Tv6AA #ACTRONICS #VolkswagenPolo #WarningLights #CarSafety #SafetyFirst