Jason Scorrano’s Post

Transform Gaming Experiences with Renovi: Your Passport to In-Game Advertising 🎮✨ In the fast-evolving gaming industry, innovation is the key to creating captivating, immersive experiences and unlocking new commercial opportunities. At Renovi, we’re redefining how advertising fits into video games, offering seamless, engaging solutions that respect the player's journey while empowering developers and brands to thrive. 🚀 Smooth Integration: Promoting Without Interrupting -Say goodbye to ads that disrupt gameplay! 🙅♂️ Renovi’s cutting-edge technology seamlessly integrates advertising into the gaming environment, boosting player engagement and immersion. Whether it’s a branded billboard in a virtual city or subtly placed products, we ensure ads blend naturally into the game world, creating a truly immersive experience. 🎯 Reach the Right Audience with Targeted Campaigns -Effective advertising starts with precision. Renovi’s sophisticated targeting features connect your message to the right players at the right time. 🔹 Demographic analytics 🔹 In-game behavioural trends We ensure your ads resonate with players who are most likely to engage, optimising your ROI. 💡 💰 Make Money from Your Game Easily -Monetising a game while preserving its integrity can be tricky. That’s where Renovi comes in! Our hassle-free monetisation solutions prioritise the player experience, allowing developers to: 🔸 Diversify revenue streams 🔸 Maintain gameplay integrity 🔸 Focus on building better games Why Choose Renovi? -At Renovi, our mission is guided by: 🌟 Innovation: Constantly pushing boundaries to revolutionise in-game advertising. 🎮 Player Satisfaction: Ensuring ads enhance—not disrupt—the player experience. 📚 Continuous Learning: Adapting and improving to meet the demands of a dynamic industry. ⚡ Agility: Staying flexible and ready to tackle emerging opportunities. Ready to take your game to the next level? Partner with Renovi today and turn your vision into a reality. Let’s transform gaming experiences, push boundaries, and create unforgettable moments for players and brands alike! 🚀 #Renovi #GamingAds #Innovation #ImmersiveGaming #Monetisation

After years of focusing their Roblox spending on bespoke brand activations, marketers are keying into the programmatic advertising opportunity on the platform. Roblox studios view this trend as a rising tide that will lift all ships — but as brands explore alternatives to immersive integrations, studios anticipate potential competition between their services and Roblox’s programmatic offering. In recent years, brands have paid Roblox studios hundreds of thousands of dollars to develop and build branded games such as “Barbie DreamHouse Tycoon” and “Walmart Discovered.” These custom-branded Roblox worlds have long been considered the default method for brands to reach users inside Roblox, and an ecosystem of developer studios has arisen to meet the demand, with some studios becoming official Roblox partners last year.  In this piece by Alexander Lee, we speak to Gareth Sutcliffe of Enders Analysis, Ashley McCollum, Ricardo Briceno of Gamefam, and Nic Hill of Sawhorse Productions.

Is “Mobile Gaming” a line item on your marketing budget yet? 💰 More and more brands are jumping at the opportunity to advertise in the largest entertainment industry in the world (that’s right, we said largest) through immersive brand experiences. From heritage fashion labels like Burberry in Minecraft to brand logos as sweets in Candy Crush, brands are exploring not only how to get eyeballs on their brands, but how they can add value to the gaming experience. How do you create a successful campaign? 🧘♀️ Keep the experience as native to the experience as possible (see Alo Yoga's Sanctuary in Roblox) 👗 Partner with creators who are native to the platform for an authentic experience. Carolina Herrera worked with a popular Roblox creator to bring their items to life inside the game. 🍬 Make it approachable - Prada Group worked with Candy Crush to giveaway perfume samples, knowing that getting the sample increases the likelihood of purchase. Perhaps most important of all, get out there and experiment! #mobilegaming #marketingstrategy #brandawareness https://bit.ly/3KsHj4B

Gaming is steadily growing as a place for brands to advertise via brand integrations rather than traditional formats. The advertising must be additive to the gaming experience, which means brands invest in bespoke immersive experiences—like brand logos replacing Candy Crush candy and branded in-game events in EA FC. Then, of course, there are brand experiences inside preexisting experiences like Roblox and Fortnite. Intrinsic in-game advertising is an important part of brand marketing and looks set to keep growing, but it isn’t a must-have inclusion for many brand budgets. Perhaps the secret to truly unlocking it for most brands is turning it from bespoke to programmatic. Leave it to EA FC to potentially lead the way with programmatically inserted brand presences rather than hard-coded partnerships.

𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝘂𝗱𝘆: 𝗖𝗵𝗶𝗽𝗼𝘁𝗹𝗲’𝘀 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗚𝗮𝗺𝗶𝗻𝗴 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: 𝗧𝗵𝗲 𝗡𝗲𝘄 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱 Interactive and immersive campaigns evolved from cutting-edge innovations to industry standards. They became essential for capturing and retaining audience attention in the fast-paced world of gaming. Reflecting on my work with leading brands like Chipotle Mexican Grill, platforms like PlayStation and Roblox, and publishers like Bandai Namco Entertainment America Inc. and Capcom, I've seen firsthand how powerful authentic partnerships can be within these immersive worlds. Chipotle's evolution in the gaming space served as a perfect example of how a brand can effectively engage and grow within the gaming community. 𝗖𝗵𝗶𝗽𝗼𝘁𝗹𝗲 𝗶𝗻 𝗥𝗼𝗯𝗹𝗼𝘅 Chipotle engaged a younger audience on Roblox by allowing users to roll their own burritos and participate in Halloween-themed events. This showcased creativity and platform engagement. 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗙𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝗚𝗮𝗺𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 With partnerships in Tekken 8 and Street Fighter 6, Chipotle launched: 𝗜𝗻-𝗚𝗮𝗺𝗲 𝗖𝘂𝗿𝗿𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗜𝘁𝗲𝗺𝘀: Earned through digital orders and engaging with the games. 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗠𝗲𝗻𝘂 𝗜𝘁𝗲𝗺𝘀: The Tekken 8 Battle Bowl and similar rewards for Street Fighter 6. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗲𝗱𝗶𝗮 𝗮𝗻𝗱 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗣𝗹𝗮𝘆𝗦𝘁𝗮𝘁𝗶𝗼𝗻 𝗠𝗲𝗱𝗶𝗮 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀: Ensured high visibility. 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Built authentic connections with creators like Tasty Steve and Sajam. 𝗣𝗵𝘆𝗴𝗶𝘁𝗮𝗹 𝗦𝘄𝗮𝗴 Chipotle combined physical and digital experiences by introducing limited-edition swag earned through in-game achievements or online purchases, bridging digital engagement and real-world interaction. 𝗧𝗵𝗲 𝗖𝗵𝗶𝗽𝗼𝘁𝗹𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗿 𝗦𝗲𝗿𝗶𝗲𝘀 The 2024 series, featuring Tekken 8, became the first branded tournament on the PlayStation Tournaments platform, broadcast live on Twitch and YouTube. 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗶𝗻𝗴 𝗦𝗽𝗼𝗻𝘀𝗼𝗿 𝗼𝗳 𝗘𝘃𝗼 For the second year, Chipotle presented the Evolution Championship Series (Evo) in Las Vegas, featuring community lounges and "Chipotle Extra Match" segments. 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 Brands need a full 360 strategy and to work with amazing partners like Capcom, PlayStation, and Bandai. Chipotle’s presence in the gaming industry highlighted the power of immersive campaigns, strategic media placements, creator collaborations, and phygital swag in driving engagement and brand loyalty. A special shoutout to the Chipotle marketing team and to REV/XP and Christopher M. for their impressive work. I can’t wait to see what’s next! DM me if you're ready to elevate your gaming integration and achieve remarkable results. #GamingIntegration #BrandEngagement #ImmersiveCampaigns #Chipotle #ContentStrategy #Roblox #Phygital

I’ve recently become lowkey obsessed with in-game advertising (IGA). Why? IGA is growing rapidly. In 2020, it was valued at around $6 billion and projected to reach $20 billion by 2027. Let's jump in (and now the GIF makes sense 😉) So, what’s fueling this growth? Gaming has always been huge on console and PC, but have you taken a ride on the subway/underground, bus, or train lately? Everywhere you look, someone is immersed in Roblox, Candy Crush or Royal Kingdom (my latest obsession). The gaming industry is thriving across all platforms—mobile, console, and PC—driven by the rise of esports, immersive virtual experiences, and a global player base that’s more diverse than ever before. In short, gaming has never been more diverse, interactive, or engaging—making it an untapped goldmine for advertisers. So what's the opportunity? Well... 🎮 As a gamer, I see an incredible opportunity for gaming to become a significant media channel for brands. 💡 As a marketer (and content marketer at heart), the possibility for immersive advertising experiences is limitless. ➕ As an InfoSummer, I see an opportunity where privacy-first data collaboration will be critical. Imagine secure, data-driven partnerships that enhance the player experience, respect the integrity of gameplay, and deliver real results for brands without compromising consumer privacy. I’ve been immersing myself in the in-game advertising space and planning on sharing my thoughts here. So stay tuned not only for more gaming GIFs, but I'll dive deeper into why I think in-game advertising is opening up exciting opportunities for data-driven ad experiences and how it can be an incredible power-up opportunity for CMOs. #Gaming #InGameAdvertising #DigitalAdvertising #DataCollaboration #PrivacyFirst #InfoSum

We are excited to announce that video ads are now available to all advertisers on Roblox! Our early findings have shown a positive halo effect for brands on Roblox and significant impact on KPIs. And we've only just left the starting line! I want to express my gratitude to our partners at Latitude for their collaboration and support on this study. We are also thrilled to expand our measurement capabilities with Kantar and Integral Ad Science. So much more to come! Read more about the details below: #NewFronts #Roblox #VideoAds #GenZ #Advertising

#OutdoorAdvertisingTech: Outdoor advertising evolves with advanced tech like #5G, AR, VR, and Metaverse, enhancing engagement and #sustainability. Innovations like AR-enabled billboards and #socialmedia integration reshape customer experiences, driving industry growth. Collaborations and launches propel the sector forward, promising a future of dynamic, immersive campaigns. #AMR #OutdoorAdvertising #TechInnovation #AR #VR #Metaverse #5G #Sustainability #CustomerEngagement #DigitalOOH #SocialMediaIntegration #IndustryTrends #Collaboration #InnovativeAdvertising https://lnkd.in/d9FrCnJA

In-game advertising in mobile #gaming: Benefits & strategies 💎 Picture this: amidst the adrenaline 🏎️ rush of gameplay, an ad seamlessly integrates into the virtual world, offering players relevant products or services #tailored to their interests! In the realm of #mobile gaming, where engagement reigns supreme, in-game advertising emerges not as an intrusion, but as a strategic avenue for brands to connect with their target audience. By aligning ad content with the thematic elements of the game, brands can foster a sense of immersion and authenticity, thereby enhancing brand recall and consumer engagement. #DataDriven Insights 🚀 In the age of big data, in-game advertising offers a treasure trove of insights and valuable information about: - player behaviour - preferences - demographics. Armed with these insights, #brands can refine their targeting strategies, optimize ad placements, and deliver personalized experiences that resonate with their audience on a deeper level. 💸 #Monetization for Developers Let's not forget the symbiotic relationship between in-game advertising and game developers. For developers, integrating #ads into their games represents a lucrative revenue stream that can help offset development costs, drive profitability, and support ongoing innovation! My favourite part 👇 Looking Ahead: #Opportunities on the Horizon As we gaze into the future of in-game advertising, the possibilities are endless. With advancements in technology, such as augmented reality (#AR) and virtual reality (#VR), the lines between the virtual and physical worlds continue to blur, opening up new frontiers for immersive advertising experiences. From branded virtual environments to interactive ad placements, the potential for creativity and innovation knows no bounds! So, why should your brand jump on the mobile gaming train? Well, think about it—where else can you reach millions of potential customers while they're having a blast?? The game is on! 🕹️