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Learning & Development Facilitator | Producer @ Beyond Practice Podcast | Scholar-Practitioner | Veteran

Navigating Crisis Communication: Insights from SCCT and IRT Crisis communication is critical for managing reputational risks. Two powerful and congruent frameworks, Situational Crisis Communication Theory (SCCT) by W. Timothy Coombs and Image Repair Theory (IRT) by William Benoit, offer strategic guidance. 1. Understanding the Theories: SCCT: Focuses on context and stakeholder roles, offering a proactive and reactive crisis management model for selecting a contextually appropriate strategy for any crises. IRT: Offers strategies from denial to admittance, emphasizing a tailored response to reputational attacks. 2. Practical Applications: University Responses: During recent pro-Palestine protests, the University of Toronto chose a hands-off approach, focusing on communication, while the University of Alberta took direct action and sought forgiveness later. Different strategies for different contextual perspectives. 3. Key Takeaways: Crisis Context: Understand the situation and stakeholders. Strategic Response: Tailor your approach, whether it's denial, reducing offensiveness, or corrective action. Proactive Measures: Integrate SCCT and IRT to prepare for inevitable crises. Enhance your organization's crisis management strategy with these frameworks. A tailored approach can turn potential disasters into reputation-building opportunities Curious for more insights? Let’s connect! #CrisisCommunication #CrisisManagement #RiskManagement #ReputationManagement #SCCT #ImageRepair #Leadership #UniversityResponse #ProactiveStrategy #CrisisResponse

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