Executive Leader of Marketing and Strategy | Growth Architect | Brand Builder | Go-To-Market Plans | Innovation | New Product Pipeline
A good little read from Kearney Consumer Institute’s Q3 2024 Health & Wellness brief. It seems to break with a lot of conventional thinking on consumer messaging. Essentially, consumers are no longer chasing perfection (if they ever were). Instead, they're leaning into real, practical, and attainable wellness solutions. 1) Simplicity beats sophistication. People want easy, actionable approaches, not complexity. 2) Transparency and authenticity are winning over flashy promises. 3) Emotional well-being is now one of the biggest drivers of purchasing behavior. Bottom line takeaway from the article: The days of selling an unattainable wellness ideal are over.
