Jason Gorman’s Post

I'm not in the business of selling code craft (believe it or not). I prefer to focus on helping those who're already sold on it make these technical practices work for them. But if you *want* to sell TDD, refactoring, CI, separation of concerns, CD etc, here's my tip: What appeals to business stakeholders is getting their hands on working software *sooner*. Sooner's a big deal. Not bugs. Not maintainability. Not "professionalism". How soon can we give them that change they asked for? All the roads of code craft lead to "shippable at any time"

J. B. Rainsberger

Business/Software Coach, Mentor and Consultant; tdd.training

5mo

I'm curious about when people first remember articulating or hearing this idea. For me, it came around 2006 during discussions at a client site with Tim Ottinger, which he published as "Sooner, not Faster". He crystallized something that I'd been unartfully trying to say for a few years.

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