Brand Strategy Leader · Transforming brands with proven process · Keynote Speaker · Author: Fast Marketing for Fast Growth · Pitch Coach
8/10 Marketers become bored and tired of their marketing LONG before their intended consumer does. 👋 On one hand, this is understandable since they work in their company day after day (and in many cases day and night). They are exposed to their marketing a lot more than the average customer target. So, it may not be surprising that after a period of time. -Internal pressure is applied for something ‘new’, -An update or change of the current marketing efforts, -Pressure applied from management and sales: “What are the marketing team doing? That current campaign has been running for at least six months.” Of course, marketing companies are always happy to oblige, as it means more work that leads to more revenue which keeps everyone happy. 👋 On the other hand, much research discusses how many impressions are required to gain a cut-through in today’s busy, media-overdosed society. If we assume that it takes a minimum of 15 impressions to gain registration, then it stands to reason that it may take a long time to achieve this. In reality (and depending on budget) this may take more time to achieve than suits many an impatient Client. 👍 Our advice to you is; once you have a campaign that delivers on strategy then stick to it, almost ad-nauseum, because your staff and management will tire of it long before your target customers do! ✅ Our strong point of view is that familiarity of message builds consistency and marketing consistency breeds customers. → If you're not 100% happy with your marketing, let's see how we can help you! → Book a 30-minute complimentary Brand Clarity call with me → https://vist.ly/3anj9 #brandstrategy #branding #marketing #marketingagency #brandquest
